At a Glance
- Tasks: Lead regional marketing strategies and drive demand generation for global growth.
- Company: Join Argus, a leading independent provider of market intelligence in the energy sector.
- Benefits: Enjoy competitive salary, hybrid work, and extensive professional development opportunities.
- Other info: Be part of a diverse team committed to excellence and continuous improvement.
- Why this job: Make a real impact in a dynamic environment while shaping global marketing strategies.
- Qualifications: 15+ years in B2B marketing with strong leadership and data-driven decision-making skills.
The predicted salary is between 43200 - 72000 £ per year.
As a key member of the Marketing Leadership Team, the VP, Regional Marketing shall provide strategic leadership to ensure full alignment between regional marketing priorities and Marketing’s global strategy. The role carries responsibility for driving demand generation, accelerating pipeline performance, and supporting sustained revenue growth across all regions. The VP, Regional Marketing works in close partnership with Sales and other senior stakeholders, leveraging advanced data analysis and market intelligence to inform decision-making at both regional and global levels. The VP shall lead and develop a high-performing regional marketing organisation, ensuring local market insights, customer requirements, and competitive dynamics meaningfully shape global programmes and that regional execution is delivered to the highest standard and in full alignment with global frameworks.
What Will You Be Doing
- Provide strategic leadership to the regional marketing team and shall be accountable for delivering measurable growth across key priority areas.
- Translate the global marketing strategy into region-specific go-to-market plans that deliver demand generation, pipeline acceleration and brand presence.
- Lead and develop high-performing teams across diverse geographies.
- Foster a high-performance culture focused on accountability, cross functional collaboration and measurable commercial impact.
- Ensure effective alignment and information flow between regional marketing and product marketing teams.
- Oversee the design and execution of integrated regional campaigns to support new logo acquisition, expansion opportunities, and cross-sell initiatives.
- Promote a culture of testing, data-driven decision making, and continuous performance optimisation to improve ROI.
- Serve as a key marketing partner to regional Sales VPs and Customer Success leaders.
- Participate in pipeline reviews and Quarterly Marketing Reviews (QMRs).
- Co-develop regional go-to-market strategies, forecasts and demand priorities in partnership with global and regional stakeholders.
- Amplify global brand positioning through tailored regional execution.
- Leverage customer events, industry conferences, webinars and executive engagement programmes as part of the regional marketing strategy.
- Build and maintain strong relationships with regional industry bodies, analysts, media partners and associations.
- Ensure effective utilisation of marketing technology and analytics platforms within Regional Marketing.
- Oversee the delivery of campaigns to ensure they are executed within budget, and aligned with business objectives.
- Provide timely and actionable field insights to inform global strategy, product positioning, and broader commercial decision-making.
Success Metrics
- Regional pipeline sourced/influenced
- Marketing Attributed Revenue
- Conversion rates and funnel efficiency
- Revenue growth and customer retention
- Event ROI and campaign performance
- Team engagement, capability development and retention
- SLA adherence
- Quality and adoption of regional insight and feedback
- Stakeholder satisfaction
Skills And Experience
- 15+ years’ experience in B2B marketing, preferably in subscription, data, analytics, technology, or information services.
- Proven success leading regional or field marketing teams across multiple regions.
- Strong knowledge of commodity markets, pricing workflows, trading ecosystems or adjacent industries.
- Demonstrated ability to drive pipeline, revenue contribution and commercial growth.
- Expertise in integrated marketing: digital, ABM, events, paid media.
- Strong stakeholder management; trusted advisor to internal business partners.
- Highly data-driven: proficient with Salesforce, Marketo, analytics and intent data tools.
- Exceptional communication, presentation and influencing skills.
- Strategic thinker with the ability to translate global vision into regional execution.
- Commercially minded with a strong bias for action and measurable impact.
- Collaborative, empathetic and influential across complex organisational structures.
- Able to manage ambiguity and lead through change.
- Customer-focused, results-oriented and committed to continuous improvement.
- Belief in the Argus’ values: Excellence, Integrity, Partnership, Inclusivity.
What’s In It For You
- Competitive salary and company bonus scheme
- Group pension scheme
- Group healthcare and life assurance scheme
- Hybrid working environment (three days in office)
- 25 days annual holiday with incremental increase up to 30 days
- Subsidised gym membership
- Season ticket travel loan
- Cycle to work scheme
- Flexible benefits platform
- Extensive internal and external training
For more details about the company and to apply please make sure you upload your CV via our website. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.
VP Regional Marketing in London employer: Argus Media
Argus is an exceptional employer that fosters a dynamic and inclusive work environment, offering competitive salaries, a robust bonus scheme, and extensive professional development opportunities. With a strong commitment to employee growth and a culture of collaboration, Argus empowers its team members to drive meaningful impact in the global energy and commodity markets while enjoying a hybrid working model and generous benefits.
StudySmarter Expert Advice🤫
We think this is how you could land VP Regional Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Argus Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Argus Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Argus Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Argus Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP Regional Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Argus Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Argus Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Argus Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Argus Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Argus Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Argus Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
