At a Glance
- Tasks: Lead marketing operations and digital strategy to drive growth and innovation.
- Company: Join an award-winning, rapidly growing company with a dynamic culture.
- Benefits: Enjoy competitive salary, hybrid work, and extensive professional development opportunities.
- Other info: Be part of a diverse team committed to excellence and continuous improvement.
- Why this job: Shape the future of marketing with cutting-edge technology and AI.
- Qualifications: 10+ years in marketing leadership with a focus on digital strategy and team management.
The predicted salary is between 90000 - 110000 £ per year.
The Head of Marketing Operations & Digital Strategy is a senior leadership role responsible for enabling and accelerating commercial growth through marketing operations excellence, digital transformation, data-driven decision making, marketing technology, AI innovation and customer insight. This role sits at the intersection of Marketing, Revenue Operations, Commercial, Technology and Finance, ensuring that marketing investments, systems, processes, analytics and digital channels deliver measurable business outcomes. The role leads a global team comprising 4 onshore professionals and an offshore Marketing Operations team based in Mumbai, while owning the platforms, processes and capabilities that support marketing-attributed revenue, lead generation, customer engagement and digital growth.
Key Responsibilities
- Strategic Leadership
- Develop and execute the Marketing Operations and Digital Strategy roadmap aligned to company growth objectives.
- Act as a strategic advisor to Marketing Leadership, RevOps Leadership and Commercial Leadership on marketing performance, investment priorities and operational effectiveness.
- Shape the future operating model for Marketing, ensuring scalability, efficiency and alignment with business priorities.
- Lead cross-functional transformation programmes that improve marketing effectiveness and commercial outcomes.
- Marketing Operations Excellence
- Lead the global Marketing Operations function, establishing a centre of excellence for campaign operations, data management, reporting and process governance.
- Drive continuous improvement in marketing performance through lead management, scoring, segmentation, attribution and funnel optimisation.
- Ensure marketing activities are measured consistently and linked to pipeline generation and revenue outcomes.
- Establish operational governance service levels and best practice standards across Marketing Operations.
- Digital Strategy & Website Operations
- Own the digital growth strategy and performance of the Argus website ecosystem.
- Lead website operations, user experience optimisation, conversion rate improvement and digital customer journeys.
- Drive SEO, GEO (Generative Engine Optimisation), AI-driven discovery and emerging digital acquisition strategies.
- Lead website transformation initiatives including platform upgrades, migration projects and AI-driven personalisation capabilities.
- Ensure digital experiences are aligned to customer needs and commercial objectives.
- Marketing Technology, Systems & Vendor Management
- Own the global Marketing Technology strategy, roadmap and governance framework.
- Act as executive sponsor and business owner for key platforms including Marketo and other marketing, analytics and digital technologies.
- Lead marketing systems projects, technology upgrades, integrations and transformation initiatives.
- Drive technology adoption and ensure platforms deliver measurable business value.
- Manage strategic vendor relationships, performance reviews, commercial negotiations, renewals and future technology evaluations.
- Partner with Technology and Revenue Operations teams to ensure seamless integration with Salesforce and broader commercial systems architecture.
- AI, Automation & Digital Innovation
- Lead AI adoption across Marketing Operations and Digital Marketing.
- Partner with Revenue Operations, Technology and Commercial teams to identify opportunities to leverage AI and automation to improve productivity, customer experience and pipeline generation.
- Drive initiatives such as AI-powered lead scoring, predictive analytics, marketing automation, website personalisation and AI-enabled customer engagement.
- Establish governance and business value frameworks for AI investments.
- Champion a culture of experimentation, innovation and continuous improvement.
- Marketing Performance, Analytics & Revenue Growth
- Own marketing performance measurement frameworks and attribution models.
- Drive data-led decision making across Marketing and Commercial teams.
- Deliver meaningful insights into conversion performance, pipeline contribution, marketing-attributed revenue and customer engagement.
- Provide executive leadership with forecasting, performance dashboards and strategic recommendations.
- Ensure marketing investment decisions are supported by robust analysis and ROI assessment.
- Customer Insights & NPS
- Lead customer insight programmes including NPS and customer feedback initiatives.
- Ensure customer needs remain central to marketing strategy and execution.
- Leverage behavioural analytics and customer feedback to drive continuous improvements across digital and marketing experiences.
- Translate customer insights into actionable recommendations for business stakeholders.
- People Leadership
- Lead, develop and inspire a global team consisting of 4 onshore team members and an offshore Marketing Operations team in Mumbai.
- Create a high-performance culture focused on accountability, collaboration, innovation and customer impact.
- Coach and mentor managers and specialists across Marketing Operations, Analytics, MarTech and Digital disciplines.
- Drive talent development, succession planning and organisational capability building.
- Lead teams through transformation, change and evolving business priorities.
Key Stakeholders
This role partners extensively with: Revenue Operations Leadership, Commercial Leadership Team, Global Marketing Leadership Team, Technology & Digital Teams, Finance, Product & Strategy Teams, External technology and data vendors. The successful candidate will be highly effective at influencing senior stakeholders and aligning multiple functions around shared business objectives.
Essential Experience
- 10+ years of leadership experience in Marketing Operations, Revenue Operations, Marketing Technology, Digital Strategy or a related field.
- Proven people leadership experience managing global and multi-disciplinary teams.
- Demonstrated success developing, coaching and retaining high-performing teams.
- Experience owning enterprise marketing technology platforms, including Marketo or equivalent solutions.
- Proven track record delivering technology transformation and systems implementation projects.
- Strong understanding of AI, automation, digital innovation and modern marketing technologies.
- Deep expertise in marketing analytics, attribution, lead management, demand generation and performance measurement.
- Experience partnering with Commercial, Finance, Technology and Executive Leadership teams.
Critical Success Factor
Exceptional people leadership is a non-negotiable requirement for this role. The successful candidate will demonstrate a proven track record of building, developing and leading high-performing teams while driving significant organisational change, digital transformation and business growth.
What's in it for you
Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognises and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.
- Competitive salary and company bonus scheme
- Group pension scheme
- Group healthcare and life assurance scheme
- Hybrid working environment (currently 4 days in office)
- 25 days annual holiday with incremental increase up to 30 days
- Subsidised gym membership
- Season ticket travel loan
- Cycle to work scheme
- Flexible benefits platform (ability to buy additional medical cover, life assurance, dental cover, holiday, critical illness, travel insurance & health screening)
- Extensive internal and external training
For more details about the company and to apply please make sure you upload your CV via our website: By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.
Head of Marketing Operations, Digital Strategy & AI in London employer: Argus Media Group
Argus is an exceptional employer, offering a vibrant and dynamic work environment where talented professionals can thrive. With a strong commitment to employee development and a culture that values passion, integrity, excellence, and results, Argus provides ample opportunities for growth within the global conference production team. Employees enjoy competitive salaries, a bonus scheme, flexible working arrangements, and extensive training, making it an ideal place for those seeking meaningful and rewarding careers in the energy and commodities sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Operations, Digital Strategy & AI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Argus Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Argus Media Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Argus Media Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Argus Media Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Operations, Digital Strategy & AI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Argus Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Argus Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Argus Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Argus Media Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Argus Media Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Argus Media Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
