Overview
As Head of Marketing Operations, you will lead global teams to enable commercial growth through excellence in marketing operations, digital transformation, and AI-powered initiatives. You’ll shape strategy, govern platforms and data, and ensure marketing activities drive pipeline and revenue. This role sits at the nexus of Marketing, RevOps, Commercial, Tech and Finance, partnering to optimise investments, processes and digital experiences. You’ll drive innovation, governance and cross‑functional collaboration to scale and improve outcomes. A strong leadership mindset and a track record of transforming marketing tech and analytics will set you up for impact at Argus.
Pay / Benefits
- competitive salary and company bonus scheme
- group pension scheme
- group healthcare and life assurance
- hybrid working (3 days in office)
- 25 days annual holiday (up to 30)
- subsidised gym membership
Responsibilities
- Define and execute the Marketing Operations and Digital Strategy aligned with growth objectives
- Advise Marketing, RevOps and Commercial leadership on performance, investment priorities and operational effectiveness
- Shape scalable operating models and lead cross‑functional transformation programmes
- Lead global Marketing Operations with a centre of excellence for campaigns, data, reporting and governance
- Drive lead management, scoring, segmentation, attribution and funnel optimisation to improve performance
- Ensure consistent measurement of activities and linkage to pipeline and revenue outcomes
- Oversee digital growth strategy and website operations, UX optimisation, CRO and AI‑driven discovery
- Lead platform strategy and governance for marketing tech (incl. Marketo) and related analytics tools
- Manage vendor relationships, renewals and technology evaluations; integrate Salesforce with commercial systems
- Lead AI adoption across Marketing Operations and Digital Marketing, including AI-powered scoring and automation
- Own performance measurement, data-driven decision making, forecasting and dashboards
- Drive customer insights programs (NPS, feedback) to inform strategy
- Develop and mentor a global team across Marketing Operations, Analytics, MarTech and Digital disciplines
Key requirements
- 10+ years in leadership roles within Marketing Operations, RevOps, Marketing Technology or digital strategy
- Experience in a B2B environment with complex sales cycles and revenue growth
- Proven track record of managing global, multi-disciplinary teams
- Proven success in coaching and retaining high-performing teams
- Experience owning enterprise marketing technology platforms (incl. Marketo)
- Experience delivering technology transformation and systems implementation projects
- Strong knowledge of AI, automation and modern marketing technologies
- Deep expertise in marketing analytics, attribution, lead management and demand generation
- Experience partnering with Commercial, Finance, Technology and Executive leadership
- Excellent stakeholder management and cross-functional influence
- exceptional people leadership
- stakeholder management
- strategic thinking
- Marketo
- Salesforce integration
- marketing analytics and attribution
Head of Marketing Operations, Digital Marketing & AI (B2B) in London employer: Argus Media Group
Argus is an exceptional employer, offering a vibrant and dynamic work environment where talented professionals can thrive. With a strong commitment to employee development and a culture that values passion, integrity, excellence, and results, Argus provides ample opportunities for growth within the global conference production team. Employees enjoy competitive salaries, a bonus scheme, flexible working arrangements, and extensive training, making it an ideal place for those seeking meaningful and rewarding careers in the energy and commodities sectors.
