At a Glance
- Tasks: Lead digital marketing campaigns and optimise performance using data-driven strategies.
- Company: Join a dynamic tech company focused on growth and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Be part of a vibrant team with a focus on creativity and collaboration.
- Why this job: Make a real impact by driving growth and collaborating with diverse teams.
- Qualifications: 5+ years in digital marketing, strong analytical skills, and HubSpot experience.
The predicted salary is between 50000 - 65000 € per year.
About the Role
We're looking for an experienced Growth & Digital Marketing Manager to take ownership of our digital performance engine and help scale the business through data‐driven, measurable marketing. You'll play a hands‐on role developing growth campaigns across multiple channels, owning the reporting and analytics layer that connects marketing activity to sales outcomes. You'll shape how we use data, marketing automation, and lifecycle programmes to improve pipeline quality, conversion rate, and customer retention. This position suits someone commercially minded, curious, and comfortable switching between strategy and execution — someone who enjoys collaborating closely with Sales, Revenue Operations, and Product teams.
Key Responsibilities
- Own and optimise the digital funnel across awareness, acquisition, conversion, and retention.
- Plan and run multi‐channel growth campaigns (email, paid media, content, community, partnerships).
- Test and refine activities using a structured experimentation approach focused on measurable outcomes.
- Work closely with the Head of Sales to align marketing programmes with revenue targets.
Data, Reporting & Revenue Operations
- Take ownership of performance reporting and ROI analysis across the marketing funnel.
- Build dashboards and insights that translate data into decisions and ROI improvements.
- Act as a data advocate within the team — ensuring high standards of accuracy, tracking, and attribution.
- Collaborate with Revenue Operations to streamline lead management, reporting cadence, and forecasting.
Marketing Automation & CRM
- Manage HubSpot as the marketing automation and CRM platform.
- Develop workflows, lead scoring models, segmentation, and lifecycle journeys.
- Ensure data is clean, structured, and used effectively for lead nurturing and campaign performance.
Lifecycle & Retention Marketing
- Build nurture and retargeting campaigns that support customer and partner engagement.
- Optimise buyer and user journeys to reduce friction and improve conversion and retention rates.
- Partner with Sales and Customer Success to deliver a connected experience from first touch to advocacy.
- Contribute to a growing marketing team by sharing knowledge, mentoring, and supporting wider priorities.
- Work cross‐functionally with Sales, Product, and Leadership teams to align goals and messaging.
- Bring energy, creativity, and a proactive attitude — comfortable rolling up your sleeves when required.
About You
- 5+ years in growth, digital, or lifecycle marketing roles (preferably within B2B or technology).
- Proven track record of owning marketing performance, reporting, and measurable revenue impact.
- Hands‐on experience managing HubSpot (automation, CRM, reporting, workflows).
- Comfortable using analytics to drive marketing decisions and demonstrate ROI.
- Strong collaboration skills working with Sales and cross‐functional business units.
- Experience in SaaS, fintech, or HR tech environments.
- Background in community‐led growth or advocacy programmes.
- Familiarity with paid media platforms, optimisation tools, and A/B testing methodologies.
- Previous involvement in scaling or early‐growth environments.
Growth and Digital Marketing Manager in London employer: Areti Group | B CorpTM
As a Growth and Digital Marketing Manager at our company, you'll thrive in a dynamic work culture that champions innovation and collaboration. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages creativity and data-driven decision-making. Located in a vibrant area, our team enjoys a balance of work and life, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Growth and Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your growth marketing expertise. Share it on your portfolio or social media to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your data-driven mindset. Be ready to discuss how you’ve used analytics to drive results in past roles.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it’s the best way to ensure your application gets noticed!
We think you need these skills to ace Growth and Digital Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Growth:When writing your application, let us see your enthusiasm for growth and digital marketing. Share specific examples of campaigns you've run or strategies you've implemented that led to measurable results. We love seeing candidates who are genuinely excited about driving performance!
Be Data-Driven:Since this role is all about data-driven marketing, make sure to highlight your experience with analytics and reporting. Talk about how you've used data to inform decisions and improve outcomes in previous roles. We want to know how you can turn numbers into actionable insights!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Show us how your background aligns with our needs, especially in areas like HubSpot management and multi-channel campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we stand for!
How to prepare for a job interview at Areti Group | B CorpTM
✨Know Your Numbers
Make sure you come prepared with data that showcases your past successes in growth and digital marketing. Be ready to discuss specific metrics, like conversion rates and ROI improvements, as this role is all about measurable outcomes.
✨Showcase Your Hands-On Experience
Since the job requires managing HubSpot and running multi-channel campaigns, be prepared to share examples of how you've used these tools effectively. Discuss any workflows or lead scoring models you've developed to demonstrate your hands-on expertise.
✨Collaboration is Key
This role involves working closely with Sales and other teams, so highlight your collaboration skills. Share stories of how you've successfully partnered with different departments to achieve common goals, especially in a B2B or tech environment.
✨Be Ready to Experiment
The company values a structured experimentation approach, so come equipped with examples of how you've tested and refined marketing activities. Discuss any A/B testing methodologies you've employed and the insights gained from those experiments.
