At a Glance
- Tasks: Lead marketing strategies for wealth management across EMEA and APAC, driving client engagement.
- Company: Join a leading global asset management firm with a focus on innovation.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on team development and strategic execution.
- Why this job: Shape the future of wealth marketing and make a real impact in international markets.
- Qualifications: 10+ years in marketing, preferably in financial services, with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
This senior level position will lead the development and execution of marketing strategies for the wealth channel across EMEA and APAC, with end-to-end ownership of go-to-market strategy, demand generation and client engagement for AWMS. This role will build and scale a multi-faceted regional wealth marketing function, consistent with global standards and governance, in partnership with U.S. AWMS leadership and various business stakeholders.
The successful candidate will combine strategic leadership with hands-on execution and stakeholder management, driving measurable business outcomes across channels and markets. We are seeking a candidate excited to refine and elevate a regional marketing function, with responsibilities including team development, channel strategy and localized go-to-market infrastructure.
The candidate will have exceptional strategic and creative marketing skills, a problem-solving mindset, is skilled at collaborating with stakeholders and is confident in their ability to deliver innovative client experiences. The candidate is a credible and commercially minded marketing leader with strong judgment and a bias toward action. They operate effectively in a matrixed, global organization, build trust quickly with stakeholders, and lead teams with clarity, accountability and a focus on development.
Key Responsibilities- International Marketing Strategy & Growth: Define and lead the wealth marketing strategy across EMEA and APAC, aligned to AWMS business priorities and growth objectives and in close coordination with US leadership and Ares Corporate Communications. Identify and prioritize target markets, client segments and distribution opportunities to drive adoption across the wealth channel. Translate global strategy into regionally relevant plans that reflect local market dynamics, regulatory considerations and client needs.
- Go-to-Market & Demand Generation: Own end-to-end go-to-market strategy for products and solutions in international markets. Drive demand generation across channels, delivering measurable impact on client acquisition, engagement and pipeline growth. Partner with Product and Sales teams to refine value propositions, segmentation and messaging for financial advisors and their clients.
- Channel Strategy, Campaign Execution and Performance: Quarterback the development and execution of integrated, multi-channel marketing campaigns across email, web, paid, earned and events. Establish a data-driven approach to campaign planning and optimization, leveraging analytics and testing to improve ROI. Build and scale performance measurement frameworks and dashboards to track effectiveness, inform decision-making and drive accountability.
- Team Leadership & Capability Building: Lead and develop a 3-person marketing team, fostering a culture of accountability, collaboration and continuous improvement. Define team structure and roles to support current needs and future growth. Coach and develop team members, strengthening core capabilities across product marketing, demand generation, and channel execution.
- Core Experience: 10+ years of progressive marketing experience, including leadership responsibility across international markets. Proven experience within asset management or financial services, with a strong understanding of private markets and the wealth management channel. Track record of building and scaling marketing functions, teams or regional capabilities. Deep understanding of international market dynamics, regulatory environments and cultural nuances.
- Functional Expertise: Deep wealth marketing experience developing and executing go-to-market strategies, demand generation programs and integrated marketing campaigns. Strong command of paid, owned and emerging media channels, with a data-driven approach to performance optimization. Experience in product marketing, including positioning and content strategy for complex investment solutions. Fluency in marketing analytics, Martech platforms and campaign measurement frameworks.
- Leadership & Influence: Demonstrated ability to lead and develop high-performing teams with a focus on coaching, accountability and capability building. Proven effectiveness operating in a matrixed, global organization with the ability to influence stakeholders across functions and regions; excited to build a business and shape the organization.
Principal, Wealth Marketing, EMEA and APAC in City of Westminster employer: Ares Management Corporation
Ares Management is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Principal, Wealth Marketing role in EMEA and APAC. With a strong emphasis on employee growth and development, team members are encouraged to innovate and collaborate across global markets, while benefiting from a data-driven approach to marketing strategies. The company offers unique opportunities to lead impactful campaigns and build a high-performing team, all within a supportive environment that values diversity and accountability.
Contact Details:
Ares Management Corporation Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Principal, Wealth Marketing, EMEA and APAC in City of Westminster
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Ares Management Corporation. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Principal, Wealth Marketing, EMEA and APAC in City of Westminster
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Ares Management Corporation.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Ares Management Corporation's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Ares Management Corporation
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Ares Management Corporation.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Ares Management Corporation will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Ares Management Corporation employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
