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For Companies At a Glance
- Tasks: Manage sports promotions and create data-driven campaigns to boost player engagement.
- Company: Join a cutting-edge digital entertainment company with exciting brands like MetaWin and WOW Vegas.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be part of an innovative team shaping the future of online sports betting.
- Qualifications: 3+ years in CRM management and experience with sports betting platforms required.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
We’re a digital entertainment company creating engaging online platforms people love. Since 2021, we’ve been building something different. Our brands include MetaWin, WOW Vegas, BetZoo Media, Hit.com and Rolla with more to come.
With teams operating from London, Malta, Gibraltar & Miami launching in 2025, each platform is designed to offer unique, engaging, and innovative digital experiences. From immersive betting platforms to exciting casino games and interactive online entertainment, our brands deliver cutting-edge technology and user-focused design.
Arena prioritises the use of innovative technology, decentralised where possible and builds with an AI first mindset to create the highest quality end product for our users. Not challenged by legacy systems, we are blue sky thinkers changing the landscape of digital entertainment.
Role Overview
Brand new role for Sports Promotion Manager to join our brand MetaWin Sports to manage Sport Radar Viax services and lead sportsbook promotions. This role will focus on building targeted, data-driven campaigns to increase player engagement, retention, and lifetime value across sports betting markets. The successful candidate will work closely with the Acquisition team and the Marketing Automation team to deliver impactful, multi-channel promotions aligned with major sporting events.
Responsibilities
- Campaigns & Promotions: Manage the full use of Sport Radar Viax (Campaign Manager, Personalisation Engine, Customer Insights).
- Plan and deliver sports promotions around major events, leagues, and tournaments.
- Design multi-channel campaigns (email, push, onsite, social).
- Build and maintain event calendars aligned with sporting schedules.
- Test and refine automated journeys such as onboarding, churn prevention, and cross-sell campaigns.
Collaboration & Execution
- Work with the Acquisition team on promotions that attract new sportsbook players.
- Collaborate with the Marketing Automation team to design lifecycle journeys and ensure consistency across verticals.
- Coordinate with trading, design, and product teams to align promotions with odds boosts and player experience.
- Partner with customer support to track feedback and improve campaigns.
Data & Insights
- Use Viax analytics and BI tools to analyse player behaviour, churn, and engagement.
- Segment customers and personalise campaigns based on betting patterns and lifecycle stages.
- Monitor campaign performance, make real-time adjustments, and share insights with senior management.
- Identify upsell and cross-sell opportunities between sportsbook, casino, and other verticals.
Quality & Brand
- Ensure all promotions follow brand guidelines and provide a consistent customer experience.
- Maintain high QA standards across all channels.
- Document best practices and share learnings with the wider team.
Qualifications & Skills
- Required:
- Minimum 3 years’ experience in CRM management within sports betting
- Proven hands-on experience using Sport Radar Viax or similar sports betting CRM platforms.
- Strong understanding of sports betting products, odds formats, and customer behaviour.
- Expertise in customer segmentation, lifecycle marketing, and retention strategy.
- Data-driven mindset with experience in A/B testing and campaign optimisation.
- Familiarity with multi-channel marketing tools and automation workflows.
- Excellent communication skills and attention to detail.
- Preferred:
- Experience in iGaming markets across multiple jurisdictions.
- Background in sports analytics and player behaviour predictions.
- Knowledge of HTML/CSS for email
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Sportsbook Promotions / CRM Manager employer: Arenaentertainment
Contact Detail:
Arenaentertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sportsbook Promotions / CRM Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate your expertise in CRM management and sports promotions, so make it shine!
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their unique selling points and think about how you can contribute to their innovative approach. Tailor your answers to show you’re a perfect fit for their culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team at MetaWin Sports!
We think you need these skills to ace Sportsbook Promotions / CRM Manager
Some tips for your application 🫡
Show Your Passion for Sports: When you're writing your application, let your love for sports shine through! We want to see how your enthusiasm for the game translates into your work. Share any relevant experiences that highlight your passion and knowledge of sports betting.
Be Data-Driven: Since this role is all about building targeted, data-driven campaigns, make sure to showcase your analytical skills. Talk about your experience with data analysis and how you've used insights to drive successful marketing strategies in the past.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the specific role at MetaWin Sports. Highlight your relevant experience with CRM management and any hands-on work with platforms like Sport Radar Viax.
Keep It Professional Yet Engaging: While we love a friendly tone, remember to keep your application professional. Use clear language and structure your application well. We want to see your personality, but also your ability to communicate effectively in a business context.
How to prepare for a job interview at Arenaentertainment
✨Know Your Stuff
Make sure you brush up on your knowledge of sports betting products and customer behaviour. Familiarise yourself with the latest trends in the industry, especially around major sporting events. This will not only show your passion for the role but also demonstrate that you’re ready to hit the ground running.
✨Showcase Your Data Skills
Since this role is heavily data-driven, be prepared to discuss your experience with CRM platforms like Sport Radar Viax. Bring examples of how you've used data analytics to drive campaign success, and be ready to talk about A/B testing and optimisation strategies you've implemented in the past.
✨Collaboration is Key
This position requires working closely with various teams, so highlight your teamwork skills. Share specific examples of how you've collaborated with marketing, design, or customer support teams to create successful campaigns. Emphasise your ability to communicate effectively across departments.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about potential challenges you might encounter in managing sportsbook promotions and how you would address them. This will showcase your critical thinking and readiness to tackle real-world issues in the role.