Marketing and Communications Manager in Sunderland

We are looking for a passionate and knowledgeable Marketing and Communications Manager to join our team! Arena Racing Company does so much more than lead the UK’s largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work! Our success is a team effort which is why we offer great opportunities for growth, development and career progression.

What is ARC? We embrace diversity. We develop our people. We care for our visitors. We think about our impact. We are proud of our sport.

Work Perks of being a Marketing and Communications Manager:

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes

About the role:

This role is aimed at providing marketing and communications support across three of the five greyhound sites – Central Park, Newcastle and Sunderland Greyhound Stadiums. We are looking for an enthusiastic and highly motivated person with a strong track record of delivery in driving admissions and ticket revenue. This is a fantastic opportunity to take ownership of marketing plans and spend to impact strongly on venue performance.

Responsibilities:

• Drive attendance to race meetings through innovative, well planned and targeted campaigns/events to achieve/exceed budgeted attendance figures; measuring and evaluation of campaigns and their success.
• Establish C&E and venue hire opportunities and drive C&E revenue; active engagement in customer package content for race days and C&E.
• Liaise with design department to ensure branding and advertising is appealing and channel appropriate, including venue on screen adverts, race programme adverts and all external facing media both traditional and digital; responsible for arranging printing and ordering of marketing materials with approved suppliers.
• Ensuring all websites, social media channels and display literature are kept up to date; management of stadia messaging and advertising including, but not limited to, website, social media and emails; establish a social media strategy with a view to growing engagement rates, achieving follower growth and informing our audience; with the support of the central CRM team, develop a CRM strategy aimed at growing, enriching and engaging with the existing database; experience using Google Ads (including creating, managing and optimising campaigns) would be beneficial, with the ability to monitor performance and support digital marketing objectives.
• Develop relationships and partnerships for the venue within the local communities to build reputation, generate positive publicity and promote the stadiums as a valued part of the area.
• Customer interaction & support via face to face, phone and electronic methods; attendance at key race days/events to assist with delivery as well as capturing content for social media; creation and maintenance of racing and non-racing image library.

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions. We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.