At a Glance
- Tasks: Lead marketing campaigns across five exciting racecourses and engage diverse audiences.
- Company: Dynamic company in the leisure sector with a focus on creativity and collaboration.
- Benefits: Annual passes, discounted food, cycle scheme, increasing holiday allowance, and study support.
- Other info: Join a diverse team and enjoy excellent career development opportunities.
- Why this job: Shape the marketing vision in a thrilling industry and make a real impact.
- Qualifications: Degree or equivalent experience, 4+ years in marketing, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Benefits
- Annual passes to attend any of our 21 venues
- Discounted food and ARC days out
- Cycle to work scheme
- Holiday allowance increasing with length of service up to 28 days
- Company life assurance scheme
- Discretionary group annual bonus schemes
- Support with study through our study assistance schemes
About the role
As Regional Marketing Manager, you will shape and drive the marketing vision across five racecourses – Bath, Chepstow, Hereford, Ffos Las, and Worcester. You will lead the creation and delivery of powerful, revenue‑generating campaigns that make a real commercial impact in a diverse and exciting industry. Your work will span thrilling horseracing and a variety of events throughout the year. With regular on‑site presence required across all five sites, you will immerse yourself in each venue’s unique character, audiences, and opportunities. By crafting bold, integrated strategies that captivate racegoers and corporate clients alike, you will work with senior stakeholders and management to understand their needs and requirements. Blending creative thinking with sharp commercial focus, you will take ownership of maximising return on budget and elevating the profile and success of every racecourse within your region.
Responsibilities
- Execute the central and local marketing strategy for the region to maximise sales across all raceday and non‑raceday income lines.
- Review and book media campaigns and proactively seek new opportunities to raise the profile of the racecourses and fixtures locally.
- Create engaging content via written pieces, videos and photos for websites, social media and emails.
- Take ownership of optimizing the region’s websites in accordance with the SEO Manager’s direction, ensuring KPIs are achieved.
- Brief internal designers on marketing campaigns and collateral from conception through to final delivery, ensuring timeframes are maintained, materials are accurate, and distribution aligns with the campaign strategy.
- Manage racecourse‑specific social channels to drive engagement and conversion; collaborate closely with the group social media manager to refine strategy and optimize engagement.
- Monitor and respond to customer feedback and work to actively improve brand perception online.
- Support in‑campaign and post‑campaign analysis, preparing reports and implementing optimisation initiatives to improve live activity.
- Develop strong internal relationships and proactively communicate regional and central marketing plans and strategy.
Qualifications
- Educated to degree level or equivalent experience; marketing qualification preferred.
- Minimum 4‑years’ experience within a similar marketing role.
- Line management experience required.
- Budget management experience required.
- Knowledge and understanding of the leisure sector or hospitality‑based business preferred, ideally in a B2C focused role.
- Excellent time management and communication skills, with the ability to work under pressure.
- Excellent writing and technology skills; familiarity with modern marketing techniques and systems.
- Experience managing multiple stakeholders.
- Experience delivering a range of on‑ and offline marketing collateral effective within campaigns.
- Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, Twitter), CRM platforms and CMS.
- Creative and enthusiastic with a positive attitude; results‑orientated.
We embrace diversity, develop our people and care for our visitors.
Regional Marketing Manager in England employer: Arena Racing Company
As a Regional Marketing Manager, you will thrive in a vibrant work culture that values creativity and collaboration across five unique racecourses. With benefits like annual passes to our venues, a cycle to work scheme, and opportunities for professional development through study assistance, we are committed to fostering employee growth and well-being. Join us in an exciting industry where your marketing expertise will make a tangible impact, all while enjoying the perks of working in a dynamic and diverse environment.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager in England
✨Tip Number 1
Get to know the company and its venues! Research Bath, Chepstow, Hereford, Ffos Las, and Worcester. Understanding their unique vibes will help you tailor your approach and show that you're genuinely interested in making an impact.
✨Tip Number 2
Network like a pro! Attend industry events or connect with current employees on LinkedIn. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 3
Show off your creativity! Prepare a mini marketing campaign idea that aligns with the company's goals. Presenting this during interviews can really set you apart and demonstrate your proactive attitude.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Regional Marketing Manager in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Regional Marketing Manager role. Highlight your marketing qualifications and any relevant experience in the leisure or hospitality sector to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive marketing success across our racecourses. Be bold and show us your creative side!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to generate revenue and engage audiences. Numbers speak volumes, so include metrics where possible to back up your claims!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Arena Racing Company
✨Know Your Venues
Before the interview, make sure you research each of the five racecourses: Bath, Chepstow, Hereford, Ffos Las, and Worcester. Understand their unique characteristics and audiences. This will help you demonstrate your commitment to tailoring marketing strategies that resonate with each venue's specific needs.
✨Showcase Your Campaign Success
Prepare to discuss specific marketing campaigns you've led in the past. Highlight how you maximised return on budget and drove engagement. Use metrics and results to back up your claims, as this will show your potential employer that you can deliver powerful, revenue-generating campaigns.
✨Be Ready for Creative Discussions
As a Regional Marketing Manager, creativity is key. Come prepared with ideas for engaging content and integrated strategies that could elevate the profile of the racecourses. Think about how you would approach social media engagement and customer feedback, and be ready to share your thoughts during the interview.
✨Understand Stakeholder Management
Since you'll be working closely with senior stakeholders, brush up on your stakeholder management skills. Be ready to discuss how you've successfully collaborated with different teams in the past, and how you plan to communicate regional and central marketing strategies effectively.
