Marketing and Communications Manager in Sunderland

Marketing and Communications Manager in Sunderland

Sunderland Full-Time 35000 - 45000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Drive marketing campaigns and boost attendance at exciting race events.
  • Company: Join Arena Racing Company, the UK's largest horse racing group with diverse venues.
  • Benefits: Enjoy annual passes, discounted food, and increasing holiday allowance up to 28 days.
  • Other info: Inclusive workplace committed to diversity and career growth opportunities.
  • Why this job: Be part of a dynamic team making a real impact in the leisure and entertainment industry.
  • Qualifications: Proven experience in marketing and a passion for driving ticket sales.

The predicted salary is between 35000 - 45000 £ per year.

We are looking for a passionate and knowledgeable Marketing and Communications Manager to join our team!

About us… Arena Racing Company does so much more than lead the UK’s largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work! Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, it’s our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.

What is ARC? We embrace diversity. We develop our people. We care for our visitors. We think about our impact. We are proud of our sport.

Work Perks of being a Marketing and Communications Manager:

  • Annual passes to attend any of our 21 venues
  • Discounted food & ARC days out
  • Cycle to work scheme
  • Holiday allowance increasing with length of service up to 28 days
  • Company life assurance scheme
  • Discretionary group annual bonus schemes to reward your hard work
  • Support with study through our study assistance schemes

About the role: This role is aimed at providing marketing and communications support across three of the five greyhound sites – Central Park, Newcastle and Sunderland Greyhound Stadiums. We are looking for an enthusiastic and highly motivated person with a strong track record of delivery in driving admissions and ticket revenue. This is a fantastic opportunity to take ownership of marketing plans and spend to impact strongly on venue performance.

Responsibilities of a Marketing and Communications Manager:

  • Drive attendance to race meetings through innovative, well planned and targeted campaigns/events to achieve/exceed budgeted attendance figures; measuring and evaluation of campaigns and their success.
  • Establish C&E and venue hire opportunities and drive C&E revenue; active engagement in customer package content for race days and C&E.
  • Liaise with design department to ensure branding and advertising is appealing and channel appropriate, including venue on screen adverts, race programme adverts and all external facing media both traditional and digital; responsible for arranging printing and ordering of marketing materials with approved suppliers.
  • Ensuring all websites, social media channels and display literature are kept up to date; management of stadia messaging and advertising including, but not limited to, website, social media and emails; establish a social media strategy with a view to growing engagement rates, achieving follower growth and informing our audience; with the support of the central CRM team, develop a CRM strategy aimed at growing, enriching and engaging with the existing database; experience using Google Ads (including creating, managing and optimising campaigns) would be beneficial, with the ability to monitor performance and support digital marketing objectives.
  • Develop relationships and partnerships for the venue within the local communities to build reputation, generate positive publicity and promote the stadiums as a valued part of the area.
  • Customer interaction & support via face to face, phone and electronic methods; attendance at key race days/events to assist with delivery as well as capturing content for social media; creation and maintenance of racing and non-racing image library.

We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions. We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.

Closing Date 03-09-2026

Marketing and Communications Manager in Sunderland employer: Arena Racing Company Careers

Wolverhampton Racecourse is an excellent employer, offering a vibrant work environment in the heart of the West Midlands. With a focus on outstanding hospitality and a commitment to diversity and inclusion, employees can expect a supportive culture that values their contributions. The role of Casual Night Porter not only provides opportunities for personal growth but also allows you to be part of an exciting team that makes every race day memorable.

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Contact Details:

Arena Racing Company Careers Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing and Communications Manager in Sunderland

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arena Racing Company Careers and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arena Racing Company Careers are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arena Racing Company Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arena Racing Company Careers. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Marketing and Communications Manager in Sunderland

Marketing Strategy
Campaign Management
Event Planning
Digital Marketing
Social Media Management
Customer Relationship Management (CRM)
Content Creation

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arena Racing Company Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Arena Racing Company Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arena Racing Company Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Arena Racing Company Careers

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arena Racing Company Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Arena Racing Company Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.