Conference and Events Senior Marketing Executive

We are looking for a passionate and knowledgeable Conference and Events Senior Marketing Executive to join our team!

About us

Arena Racing Company does so much more than lead the UKs largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels, and short leisure entertainment. Media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work! Our success is a team effort which is why we offer great opportunities for growth, development, and career progression. After all, it’s our employees that enable us to offer first-class service and create an electric atmosphere all within an industry we love.

What is ARC

• We embrace diversity.
• We develop our people.
• We care for our visitors.
• We think about our impact.
• We are proud of our sport.

Work Perks of being a Conference and Events Senior Marketing Executive:

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes
• And so much more

About the role

The Conference & Events Senior Marketing Executive will oversee and manage marketing activity for all non-racing income (i.e. conferences, exhibitions, hotels, etc.). They will assist the Group Head of Marketing and Head of Sales to devise and implement the group marketing strategy and work closely with racecourse leadership and the sales team to execute the annual marketing plan designed to drive non-racing commercial lines at racecourse and stadia level.

Responsibilities:

• Work alongside the event sales team and graphic designers/creative agency to produce, organise, and distribute collateral to support the marketing and sales activity ensuring it is on-brand, eye-catching, and relevant to the target market.
• Work with the CRM manager to establish segmentation and targeting for conference & events customers and grow the C&E database.
• Negotiate and manage relationships with 3rd party partners (such as venue listing websites) to ensure maximum exposure for our venues within the agreed budget whilst ensuring listings are kept relevant and up to date.
• Consistently review customer feedback and present back to the business; reviewing trends and correlations to build and exceed customer expectations through data-driven decisions.
• In conjunction with the wider marketing team, racecourse leadership, and the events sales team, the role will take ownership of all marketing activity relating to non-racing income to proactively support the sales plan.
• Assist the Group Marketing Managers with Group-wide Campaigns as directed from conception to delivery and review including informing the wider business on campaign plans and performance.
• Coordinating Group-wide campaigns with the wider marketing team to ensure of an aligned approach and smooth delivery across the Group.
• Liaise with internal designers to brief in Group Marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered materials are accurate and are effectively distributed in line with the campaign strategy.
• Create engaging content across a number of Group Campaigns via written content, videos, and photos to use across various platforms including websites, social media, and emails.
• Liaise with a wide range of stakeholders from across the business to implement our marketing campaigns to the highest possible standard.
• Ad hoc marketing duties e.g. supporting wider marketing team with social media and website optimisation.

Qualifications

Experience & Sector Knowledge: Minimum 3 years experience in a similar marketing role ideally within the leisure, ticketing, or hospitality sector.

Marketing Skills: Proven ability to deliver integrated on- and offline marketing campaigns with hands-on experience using social media (Facebook, Instagram, LinkedIn, Twitter), CRM systems, and CMS platforms.

Project & Stakeholder Management: Strong project management, leadership, and organisational skills with experience engaging senior stakeholders and working effectively under pressure.

Communication & Creativity: Excellent written and verbal communication, clear and concise writing style, and high attention to detail. Creative, enthusiastic, and results-oriented.

Teamwork & Initiative: Proactive self-starter who works well independently and collaboratively as part of a team.

We are on a thrilling journey. So to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.

At ARC we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. If you have a disability that requires reasonable adjustments please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions. We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe, and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent top-down effort to be role models on what diversity, inclusion, and belonging means in society.