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- Tasks: Execute and optimise player communications and promotions for a leading social casino brand.
- Company: Dynamic digital entertainment company with a focus on innovation and player experience.
- Benefits: Opportunity to grow into a senior role, work in a fast-paced environment, and influence product direction.
- Why this job: Join a team where your ideas matter and make a real impact on player engagement.
- Qualifications: 1-3 years in CRM or lifecycle marketing, analytical mindset, and strong communication skills.
- Other info: Collaborate with international teams and enjoy a culture free from corporate hierarchies.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are a digital entertainment company building modern, high-growth online platforms people genuinely enjoy using. Since 2021, we have scaled quickly across social casino, gaming and interactive entertainment, with teams operating from London, Malta, Gibraltar and Miami.
We prioritise innovative technology, decentralised where possible, and build with an AI-first mindset to deliver high-quality, playerâcentric experiences. Free from legacy systems and slow decisionâmaking, we move fast, test aggressively, and focus on what drives commercial performance.
This is a highâimpact CRM Executive role, reporting directly to the CRM Lead, supporting the delivery and optimisation of player communications, promotions and lifecycle journeys for one of our core social casino brands. This role is ideal for a proactive, commercially minded CRM operator who wants handsâon exposure to casinoâgrade CRM, promotions and lifecycle strategy. You will help execute campaigns, build journeys, analyse performance, and continuously improve how we engage, retain and monetise players.
You will work across outbound and onsite CRM channels, support promotional delivery, and play a key role in improving retention, reactivation, LTV and ARPU. This is a growth role for someone who wants to develop into a senior CRM specialist.
Key Responsibilities- Build and deploy CRM campaigns across email, push, SMS and onsite channels.
- Support the execution of daily, weekly and seasonal promotional calendars.
- Create and maintain automated lifecycle journeys (onboarding, engagement, reactivation).
- Ensure all CRM communications are delivered accurately, on time and to a high standard.
- QA campaigns, journeys and data selections to minimise errors and improve reliability.
- Support the creation and delivery of player promotions and engagement mechanics.
- Help implement promotional propositions defined by the CRM Lead.
- Contribute ideas to refresh offers, mechanics and messaging.
- Assist with testing different promotion types, formats and cadences.
- Build and manage segments and audience selections.
- Analyse campaign and journey performance.
- Identify optimisation opportunities across content, timing, targeting and frequency.
- Translate performance data into actionable recommendations.
- Use CRM platforms (e.g., Bloomreach) and automation tools to execute campaigns and journeys.
- Maintain automation workflows, triggers and operational processes.
- Support the rollout of new CRM channels and features.
- Help improve CRM execution efficiency and data quality.
- Work closely with the CRM Lead, design, product and analytics teams.
- Ensure CRM output aligns with brand guidelines and commercial goals.
- Support crossâteam initiatives related to player engagement and retention.
- Track campaign performance and engagement metrics.
- Support CRM reporting and insight generation.
- Contribute to testâandâlearn initiatives to drive continuous improvement.
- 1-3 years' experience in CRM, lifecycle marketing or retention marketing.
- Hands-on experience with CRM platforms and marketing automation tools.
- Strong commercial curiosity and interest in player engagement and retention.
- Analytical mindset with confidence working with data and performance metrics.
- High attention to detail and strong QA discipline.
- Proactive, selfâstarting attitude with the ability to take ownership of tasks.
- Strong communication and stakeholder coordination skills.
- Comfortable working in fastâpaced, highâgrowth environments.
- Experience in casino, gaming or digital entertainment (nice to have, not essential).
- Familiarity with promotions, propositions or lifecycle marketing concepts.
- Knowledge of HTML/CSS for email editing.
- Experience with multiâchannel CRM (email, push, SMS, onsite).
Arena is where ambitious thinkers and doers break away from corporate hierarchies to create innovative digital experiences. Lead projects endâtoâend and see the direct impact of your work. Work on products used by a global audience. Operate in a fastâmoving environment with the freedom to make decisions. Grow professionally while exploring new skills and opportunities. Bring your ideas to life and influence the direction of products and platforms. Collaborate with teams across multiple countries.
CRM Executive - Casino/iGaming in London employer: Arena Entertainment
Contact Detail:
Arena Entertainment Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land CRM Executive - Casino/iGaming in London
â¨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those already working in CRM or gaming. A friendly chat can lead to insider info about job openings and even referrals.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your CRM expertise. Whether itâs a mock campaign or an analysis of player engagement, having something tangible can really impress potential employers.
â¨Tip Number 3
Be proactive! Donât just wait for job postings; reach out directly to companies you admire. Express your interest in their work and ask if they have any upcoming opportunities. You never know what might come up!
â¨Tip Number 4
Apply through our website! We love seeing applications from passionate candidates who are eager to join our team. Make sure to tailor your application to highlight your CRM experience and how you can contribute to our player-centric approach.
We think you need these skills to ace CRM Executive - Casino/iGaming in London
Some tips for your application đŤĄ
Show Your Passion for CRM: When you're writing your application, let us see your enthusiasm for CRM and player engagement. Share any relevant experiences or projects that highlight your proactive approach and commercial mindset. We love candidates who are genuinely excited about the role!
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your hands-on experience with CRM platforms and marketing automation tools, as this is key for us. A tailored application shows youâve done your homework!
Be Data-Driven: Since we value an analytical mindset, include examples of how you've used data to drive decisions in your previous roles. Whether itâs improving campaign performance or optimising player journeys, we want to see how you translate data into actionable insights.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you donât miss out on any important updates. Plus, itâs super easy to do!
How to prepare for a job interview at Arena Entertainment
â¨Know Your CRM Tools
Make sure youâre familiar with the CRM platforms mentioned in the job description, like Bloomreach. Brush up on how to use marketing automation tools effectively, as this will show your hands-on experience and readiness for the role.
â¨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and made recommendations based on your findings. This will highlight your analytical mindset and commercial curiosity.
â¨Be Proactive and Engaging
Demonstrate your proactive attitude by sharing instances where you took ownership of a project or task. Show enthusiasm for player engagement and retention strategies, and be ready to share your ideas on refreshing offers and messaging.
â¨Understand the Industry
Even if you donât have direct experience in casino or gaming, do some research on the industry trends and player behaviours. Being able to speak knowledgeably about the sector will impress your interviewers and show your genuine interest in the role.