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For Companies At a Glance
- Tasks: Drive customer engagement and optimise CRM strategies for exciting digital entertainment brands.
- Company: Arena, a fast-paced digital entertainment company with a startup vibe.
- Benefits: Autonomy in your role, rapid growth opportunities, and the chance to impact global products.
- Why this job: Be part of a team shaping the future of digital entertainment and innovation.
- Qualifications: Experience in CRM management, data-driven decision-making, and a passion for gaming or crypto.
- Other info: Join a dynamic environment where creativity and collaboration thrive.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Arena
Arena is a fast-moving digital entertainment company creating platforms people genuinely love. Since 2021, we have launched bold brands including MetaWin, WOW Vegas, BetZoo Media, Hit.com and Rolla, with more on the way. We operate globally from London, Malta, Gibraltar and Miami, combining the agility of a startup with the scale of a high-growth technology company. Free from legacy systems, we innovate fast and think big. Arena is the place for self-starters who want to break away from corporate processes, take ownership of meaningful work, and build products that make a real impact.
What You Will Do
We’re looking for a CRM Manager to help build, optimise, and scale customer engagement across our digital entertainment brands. This role is perfect for someone hands‑on, commercially savvy, and excited to operate in a fast‑paced, high‑growth environment. You’ll manage day‑to‑day CRM execution, support lifecycle strategy, deliver multi‑channel campaigns, and help shape an automation‑led CRM ecosystem focused on retention, engagement, and long‑term value. Experience in casino, gaming, or crypto is a strong advantage.
Key Responsibilities
- Strategy & Lifecycle Execution: Support the development and delivery of CRM strategies across retention, engagement, upsell and cross‑sell. Build and optimise automated lifecycle journeys from onboarding to reactivation. Contribute to a scalable CRM approach that drives measurable commercial impact.
- Customer Insight & Segmentation: Manage audience segmentation and targeting across campaigns and journeys. Use behavioural insights and performance data to recommend improvements. Ensure high standards of data accuracy, compliance, and operational hygiene.
- CRM Ecosystem & Automation: Work closely with CRM platforms (e.g., Bloomreach) and automation tools. Maintain, optimise and test CRM workflows, triggers, and journeys. Identify opportunities to expand into new CRM channels and formats.
- Campaigns, Journeys & Channels: Plan, build, test, and deploy multi‑channel CRM campaigns (email, SMS, push, onsite). Deliver personalised messaging and experiences that increase LTV. Experiment with creative formats, content ideas, and A/B tests.
- Collaboration & Stakeholder Management: Work with marketing, product, design, tech and analytics to ensure cohesive customer experiences. Collaborate on briefs, creative assets, data requirements and campaign planning. Ensure all CRM output aligns with brand guidelines and commercial goals.
- Performance & Reporting: Track KPIs, deliver clear reporting, and highlight revenue impact. Identify performance trends and improvement opportunities. Apply a test‑and‑learn mindset across all CRM activity.
Qualifications & Skills Required
- Strong experience managing CRM campaigns and lifecycle programmes.
- Hands‑on expertise with CRM platforms and marketing automation tools.
- Comfortable working with data, segmentation, and insight‑driven decisions.
- Excellent communication skills and stakeholder confidence.
- Creative approach paired with strong commercial instincts.
- Highly organised, proactive, and comfortable in a fast‑paced environment.
Preferred
- Experience in casino, gaming, crypto, or digital entertainment.
- Knowledge of HTML/CSS for email templates.
- Familiarity with multi‑brand environments.
- Experience working with sportsbook products or sportsbook lifecycle journeys.
Who You Are
- Entrepreneurial, proactive, resourceful, and outcome‑focused.
- Thrives in ambiguity and enjoys working across multiple projects.
- Customer‑obsessed with a strong commercial mindset.
- Energised by innovation, testing, and continuous optimisations.
Why You’ll Love Working at Arena
- Own meaningful work end‑to‑end and see the direct impact.
- Work on products used by a global audience.
- Operate with speed, autonomy, and the freedom to make decisions.
- Grow quickly and explore new skills and opportunities.
- Join a team building the future of digital entertainment.
CRM Manager - iGaming/Casino/Sportsbook employer: Arena Entertainment
Contact Detail:
Arena Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - iGaming/Casino/Sportsbook
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming and digital entertainment space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and successes. This is your chance to demonstrate how you can drive customer engagement and retention, which is exactly what Arena is looking for.
✨Tip Number 3
Prepare for interviews by diving deep into Arena’s brands and their unique selling points. Be ready to discuss how you can contribute to their CRM strategies and bring fresh ideas to the table. Tailor your responses to show you understand their fast-paced environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Arena team and making an impact in the digital entertainment world.
We think you need these skills to ace CRM Manager - iGaming/Casino/Sportsbook
Some tips for your application 🫡
Show Your Passion for CRM: When you're writing your application, let your enthusiasm for CRM shine through! We want to see how excited you are about building customer engagement and optimising campaigns. Share specific examples of your past experiences that highlight your passion for the role.
Tailor Your Application: Make sure to customise your application to fit the job description. Highlight your experience in the iGaming or digital entertainment sectors, and mention any relevant tools you've used. This shows us that you understand what we're looking for and that you're a great fit for our team.
Be Data-Driven: Since we love data at StudySmarter, make sure to include any metrics or results from your previous CRM campaigns. Whether it’s increased engagement rates or successful A/B test outcomes, showing us your impact with numbers will definitely catch our eye!
Keep It Professional Yet Personal: While we appreciate professionalism, we also love a bit of personality! Don’t be afraid to let your unique voice come through in your application. We’re looking for self-starters who can bring their creativity to the table, so show us who you are!
How to prepare for a job interview at Arena Entertainment
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms and marketing automation tools mentioned in the job description. Brush up on your experience with tools like Bloomreach, and be ready to discuss how you've used them to optimise customer journeys and campaigns.
✨Showcase Your Data Skills
Since this role involves a lot of data analysis, come prepared with examples of how you've used data to drive decisions in past roles. Be ready to talk about audience segmentation, performance metrics, and how you’ve improved campaign outcomes based on insights.
✨Demonstrate Your Creative Side
This position calls for a creative approach to CRM campaigns. Think of innovative ideas or successful campaigns you've executed in the past. Be prepared to discuss how you’ve experimented with different formats and content to engage customers.
✨Be Ready to Collaborate
Collaboration is key in this role, so think of examples where you’ve worked closely with other teams like marketing, product, or design. Highlight your communication skills and how you ensure that all CRM output aligns with brand guidelines and commercial goals.
