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- Tasks: Create and optimise player communications and promotions for a leading social casino brand.
- Company: Join a fast-growing digital entertainment company with a focus on innovation.
- Benefits: Enjoy competitive pay, professional growth, and the chance to work remotely.
- Why this job: Make a real impact in a dynamic environment while developing your CRM skills.
- Qualifications: 1-3 years in CRM or lifecycle marketing; strong analytical and communication skills.
- Other info: Work with global teams and enjoy a culture that values creativity and initiative.
The predicted salary is between 36000 - 60000 £ per year.
We’re a digital entertainment company building modern, high-growth online platforms people genuinely enjoy using. Since 2021, we’ve scaled quickly across social casino, gaming and interactive entertainment, with teams operating from London, Malta, Gibraltar and Miami. We prioritise innovative technology, decentralised where possible, and build with an AI-first mindset to deliver high-quality, player-centric experiences. Free from legacy systems and slow decision-making, we move fast, test aggressively, and focus on what drives commercial performance.
This is a high-impact CRM Executive role, reporting directly to the CRM Lead, supporting the delivery and optimisation of player communications, promotions and lifecycle journeys for one of our core social casino brands. This role is ideal for a proactive, commercially minded CRM operator who wants hands-on exposure to casino-grade CRM, promotions and lifecycle strategy. You will help execute campaigns, build journeys, analyse performance, and continuously improve how we engage, retain and monetise players.
You will work across outbound and onsite CRM channels, support promotional delivery, and play a key role in improving retention, reactivation, LTV and ARPU. This is a growth role for someone who wants to develop into a senior CRM specialist.
Key Responsibilities- Build and deploy CRM campaigns across email, push, SMS and onsite channels.
- Support the execution of daily, weekly and seasonal promotional calendars.
- Create and maintain automated lifecycle journeys (onboarding, engagement, reactivation).
- Ensure all CRM communications are delivered accurately, on time and to a high standard.
- QA campaigns, journeys and data selections to minimise errors and improve reliability.
- Support the creation and delivery of player promotions and engagement mechanics.
- Help implement promotional propositions defined by the CRM Lead.
- Contribute ideas to refresh offers, mechanics and messaging.
- Assist with testing different promotion types, formats and cadences.
- Build and manage segments and audience selections.
- Analyse campaign and journey performance.
- Identify optimisation opportunities across content, timing, targeting and frequency.
- Use CRM platforms (e.g., Bloomreach) and automation tools to execute campaigns and journeys.
- Maintain automation workflows, triggers and operational processes.
- Support the rollout of new CRM channels and features.
- Help improve CRM execution efficiency and data quality.
- Work closely with the CRM Lead, design, product and analytics teams.
- Ensure CRM output aligns with brand guidelines and commercial goals.
- Support cross-team initiatives related to player engagement and retention.
- Track campaign performance and engagement metrics.
- Support CRM reporting and insight generation.
- Contribute to test-and-learn initiatives to drive continuous improvement.
- 1-3 years’ experience in CRM, lifecycle marketing or retention marketing.
- Hands-on experience with CRM platforms and marketing automation tools.
- Strong commercial curiosity and interest in player engagement and retention.
- Analytical mindset with confidence working with data and performance metrics.
- High attention to detail and strong QA discipline.
- Proactive, self-starting attitude with the ability to take ownership of tasks.
- Strong communication and stakeholder coordination skills.
- Comfortable working in fast-paced, high-growth environments.
- Experience in casino, gaming or digital entertainment (nice to have, not essential).
- Familiarity with promotions, propositions or lifecycle marketing concepts.
- Knowledge of HTML/CSS for email editing.
- Experience with multi-channel CRM (email, push, SMS, onsite).
- Arena is where ambitious thinkers and doers break away from corporate hierarchies to create innovative digital experiences.
- Lead projects end-to-end and see the direct impact of your work.
- Work on products used by a global audience.
- Operate in a fast-moving environment with the freedom to make decisions.
- Grow professionally while exploring new skills and opportunities.
- Bring your ideas to life and influence the direction of products and platforms.
- Collaborate with teams across multiple countries.
CRM Executive - Casino/iGaming employer: Arena Entertainment
Contact Detail:
Arena Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Casino/iGaming
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and even referrals that might just land you that CRM Executive role.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the responsibilities of the role. Be ready to discuss your hands-on CRM experience and how you've driven player engagement in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our innovative team!
We think you need these skills to ace CRM Executive - Casino/iGaming
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let us see your enthusiasm for CRM and player engagement. Share any relevant experiences or projects that highlight your proactive approach and commercial mindset. We love candidates who are genuinely excited about the role!
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your hands-on experience with CRM platforms and marketing automation tools, as this is key for us.
Be Data-Driven: Since we focus on performance metrics, it’s a good idea to include examples of how you've used data to drive decisions in your previous roles. Show us your analytical mindset and how you’ve optimised campaigns or improved player retention.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. This way, your application will be reviewed by our team right away, and you’ll be one step closer to joining our innovative crew!
How to prepare for a job interview at Arena Entertainment
✨Know Your CRM Basics
Make sure you brush up on your CRM knowledge, especially around lifecycle marketing and retention strategies. Familiarise yourself with common CRM platforms like Bloomreach, as well as the tools and techniques used in player engagement.
✨Show Off Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Think of specific examples where your analytical mindset helped improve campaign performance or player retention, and be ready to share those insights during the interview.
✨Demonstrate Your Creativity
This role is all about engaging players, so come armed with fresh ideas for promotions and engagement mechanics. Think outside the box and be ready to pitch your concepts on how to enhance player experiences and retention.
✨Emphasise Your Attention to Detail
Since accuracy is key in CRM communications, highlight your strong QA discipline. Share examples of how you've minimised errors in past campaigns and how you ensure high standards in your work.
