At a Glance
- Tasks: Lead innovative marketing strategies to engage healthcare providers for IBSRELA.
- Company: Ardelyx is a pioneering biopharmaceutical company focused on unmet medical needs.
- Benefits: Enjoy hybrid work, competitive pay, generous parental leave, and a robust benefits package.
- Why this job: Join a dynamic team making a real impact in healthcare with innovative marketing.
- Qualifications: 8+ years in healthcare marketing; strong communication and project management skills required.
- Other info: This role offers significant autonomy in a fast-paced environment.
The predicted salary is between 108000 - 132000 £ per year.
Ardelyx is a publicly traded commercial biopharmaceutical company founded with a mission to discover, develop and commercialize innovative first-in-class medicines that meet significant unmet medical needs. Ardelyx has two commercial products approved in the United States, IBSRELA (tenapanor) and XPHOZAH (tenapanor). Ardelyx has agreements for the development and commercialization of tenapanor outside of the U.S. Kyowa Kirin commercializes PHOZEVEL (tenapanor) for hyperphosphatemia in Japan. A New Drug Application for tenapanor for hyperphosphatemia has been approved in China with Fosun Pharma. Knight Therapeutics commercializes IBSRELA in Canada.
We are seeking a dynamic and experienced Senior Manager, HCP Marketing to join our Marketing team. This role will report to the Director of Marketing and will play a key role in driving healthcare provider-facing marketing initiatives for the promotion of IBSRELA. This position requires a highly motivated individual who can effectively work in a fast-paced environment, has a solution-oriented mindset, and is able to execute.
Responsibilities:
- Develop and implement innovative marketing tactics to engage HCPs across multiple channels (print, digital, SEO/SEM, social media, broadcast, video).
- Execute multiple, simultaneous projects ensuring deliverables are on time and on budget.
- Lead the planning, execution, and follow-up of regional and local healthcare provider-facing conferences, ensuring alignment with the overall brand strategy.
- Lead and manage the field advisory team to garner insights to inform and evolve field-facing tactics.
- Oversee the maintenance and management of print materials warehouse, ensuring materials are up-to-date, compliant, and readily available for field teams.
- Collaborate with multiple functional groups within the organization, including but not limited to Field Sales, Medical Affairs, Market Access, Compliance, Legal and Regulatory Affairs.
- Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels.
- Partner with external agencies and vendors.
Qualifications:
- Bachelor’s degree in Marketing or related field (Advanced degree preferred) with 8+ years of marketing experience in healthcare/pharma/biotech or equivalent, with a strong track record in campaign development and execution.
- Strong communication, project management, and analytical skills.
- Experience with digital marketing tools and HCP engagement strategies.
- Strong presentation skills to interface with cross-functional partners and senior management.
- P2P marketing and operational experience.
- Demonstrated ability to think outside the box.
- Excellent analytical and problem-solving skills.
- Ability to work well in fast-paced entrepreneurial environment with significant autonomy.
- Ability to effectively and consistently execute multiple projects simultaneously.
- Excellent interpersonal, collaboration, and leadership skills.
Work Environment:
Hybrid corporate office and remote-based position, Boston area preferred.
The anticipated annualized base pay range for this full-time position is $148,000 - $180,000. Ardelyx utilizes industry data to ensure that our compensation is competitive and aligned with our industry peers. Actual base pay will be determined based on a variety of factors, including years of relevant experience, training, qualifications, and internal equity. The compensation package may also include an annual bonus target and equity awards, subject to eligibility and other requirements. Ardelyx also offers a robust benefits package to employees, including a 401(k) plan with generous employer match, 12 weeks of paid parental leave, up to 12 weeks of living organ and bone marrow leave, equity incentive plans, health plans (medical, prescription drug, dental, and vision), life insurance and disability, flexible time off, annual Winter Holiday shut down, and at least 11 paid holidays. Ardelyx is an equal opportunity employer.
Senior Manager, HCP Marketing employer: Ardelyx
Contact Detail:
Ardelyx Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, HCP Marketing
✨Tip Number 1
Familiarise yourself with Ardelyx's products, especially IBSRELA and XPHOZAH. Understanding the unique selling points and market positioning of these products will help you engage effectively with healthcare providers and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the biopharmaceutical industry, particularly those involved in HCP marketing. Attend relevant conferences or webinars to connect with potential colleagues and gain insights into current trends and challenges in the field.
✨Tip Number 3
Showcase your experience with digital marketing tools and HCP engagement strategies in your discussions. Be prepared to share specific examples of successful campaigns you've led, as this will highlight your capability to drive innovative marketing tactics.
✨Tip Number 4
Demonstrate your project management skills by discussing how you've successfully managed multiple projects simultaneously in fast-paced environments. Highlight your ability to collaborate with cross-functional teams, as this is crucial for the Senior Manager role.
We think you need these skills to ace Senior Manager, HCP Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in healthcare marketing, particularly in biopharmaceuticals. Emphasise your achievements in campaign development and execution, as well as any specific projects that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovative marketing in the healthcare sector. Discuss how your skills and experiences make you a perfect fit for the Senior Manager, HCP Marketing role, and provide examples of successful marketing initiatives you've led.
Highlight Leadership Experience: Since the role involves managing teams and collaborating with various departments, be sure to highlight your leadership experience. Provide specific examples of how you've successfully led projects or teams in the past, especially in fast-paced environments.
Showcase Analytical Skills: Given the importance of analytical skills in this role, include examples of how you've used data to inform marketing strategies or improve campaign performance. Mention any tools or methodologies you are familiar with that can demonstrate your analytical capabilities.
How to prepare for a job interview at Ardelyx
✨Showcase Your Marketing Expertise
Make sure to highlight your experience in healthcare marketing, especially any innovative tactics you've implemented. Be prepared to discuss specific campaigns you've led and the results they achieved.
✨Demonstrate Project Management Skills
Since this role involves managing multiple projects simultaneously, be ready to share examples of how you've successfully juggled various tasks. Discuss your approach to ensuring projects are delivered on time and within budget.
✨Prepare for Cross-Functional Collaboration
This position requires working with various teams, so think about how you can demonstrate your collaboration skills. Share experiences where you've effectively partnered with other departments to achieve a common goal.
✨Emphasise Analytical and Problem-Solving Abilities
Be prepared to discuss how you've used data to inform your marketing strategies. Highlight any analytical tools or methods you've employed to solve problems or improve campaign performance.