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- Tasks: Drive lead generation through digital strategies and support product marketing efforts.
- Company: Join ArcticZymes, a pioneering life science company with a relaxed, people-first culture.
- Benefits: Enjoy remote work flexibility and the chance to develop diverse marketing skills.
- Why this job: Be part of a dynamic team making an impact in the life sciences sector.
- Qualifications: Lifesciences degree or equivalent experience; 2 years in marketing preferred.
- Other info: Opportunity to work with cutting-edge digital tools and collaborate with a global team.
The predicted salary is between 28800 - 43200 £ per year.
Who are we? ArcticZymes is an established life science company based in Norway, just inside the arctic circle. Started over 30 years ago, we have a history of innovation and high quality, supplying enzymes to some of the largest companies in our market. We have a relaxed people first culture, focused on making work, work for our employees. Our commercial team is remotely based, giving the opportunity to you to work from where you choose!
Role description: This new role will be key in driving the top of funnel leads for ArcticZymes, working closely with the product marketing functions and product management team to generate demand in our core markets. As a digital native, you will execute and refine our digital strategy, using SEM, social media advertising, display, email and more. Alongside this lead generation focus, you will have the opportunity to develop product marketing skills, supporting and eventually owning elements of the marketing planning and execution process. As a life science graduate, you will understand our customers' basic needs and will have the opportunity to develop a wide range of marketing skills in a small and dynamic marketing team.
Key Responsibilities
- Digital Lead Generation & SEM (Primary Focus)
- Plan, execute, and optimize Google Ads and Bing Ads campaigns to drive targeted traffic and generate high-quality leads.
- Advise, execute and report on social media advertising campaigns, with a focus on managing keyword research, bid strategies, A/B testing, and audience targeting for paid search campaigns.
- Continuously analyse and refine web pages, landing pages, conversion funnels, and ad performance to improve ROI.
- Collaborate with the sales team to track and measure lead quality and adjust campaigns accordingly.
- Leverage CRM and email marketing tools to track, nurture, and score leads.
- Work with web development and design teams to implement necessary tracking, UTM parameters, and landing page improvements.
- Support with the selection and implementation of a new CRM platform and associated tech stack as required.
- Product Marketing Support (Secondary Focus)
- Support go-to-market strategies for new and existing products, ensuring digital lead generation aligns with broader marketing goals.
- Own elements of the marketing planning process for specific product groups.
- Assist in conducting competitive analysis and market research to refine messaging and positioning.
- Collaborate with internal teams to ensure digital campaigns reflect key product value propositions.
- Help implement product marketing strategies across digital channels to drive engagement and conversions.
- Reporting & Optimization
- Analyse campaign data and generate reports on lead acquisition performance, campaign ROI, and conversion rates.
- Identify opportunities for improvement through data-driven insights and continuous testing.
- Stay up to date with SEM trends, industry best practices, and platform updates to maximize effectiveness.
Who you are
- Self-starter, able to manage your own projects and timelines, working remotely, interacting with other remote colleagues and head office.
- Happy to take ownership of tasks, delivering in a timely manner, communicating with key stakeholders.
- Eager to learn and build new skills in both marketing and wider in the organisation.
- As a digital native, you will be familiar with the wide range of digital channels and tools.
- You will be comfortable using data to drive decision making.
- Life sciences undergraduate degree or equivalent experience is advantageous.
- A minimum of 2 years’ experience in marketing or equivalent discipline.
- Experience with digital marketing including email marketing and automations.
- Familiarity with SEM platforms and the various advertising products available.
- Social media marketing experience would be considered advantageous.
- Experience working with and in CRM systems would be considered advantageous.
- A great communicator, skilled in English, both verbal and written.
- Able to travel if required in the UK and in Europe.
- Eligible to work and live in the UK.
If this sounds like you, please apply with your current CV and we will be in touch as soon as we can!
Digital Lead Generation Specialist & Product Marketing Associate employer: ArcticZymes Technologies ASA
Contact Detail:
ArcticZymes Technologies ASA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Lead Generation Specialist & Product Marketing Associate
✨Tip Number 1
Familiarise yourself with ArcticZymes' products and their applications in the life sciences sector. Understanding their offerings will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 2
Showcase your digital marketing skills by preparing examples of successful campaigns you've managed, particularly in SEM and social media. Be ready to discuss your strategies and the results achieved, as this will highlight your expertise.
✨Tip Number 3
Network with professionals in the life sciences and digital marketing fields. Engaging with industry groups on platforms like LinkedIn can provide insights into the company culture and may even lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and lead generation. Being knowledgeable about current best practices will not only prepare you for interviews but also demonstrate your commitment to continuous learning.
We think you need these skills to ace Digital Lead Generation Specialist & Product Marketing Associate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, lead generation, and product marketing. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the life sciences industry. Mention specific skills and experiences that align with the responsibilities outlined in the job description.
Showcase Your Digital Skills: In your application, emphasise your familiarity with SEM platforms, social media advertising, and CRM systems. Provide examples of past campaigns you've worked on and the results achieved to illustrate your expertise.
Highlight Your Analytical Abilities: Since the role involves analysing campaign data and optimising performance, mention any experience you have with data analysis tools or techniques. Discuss how you've used data to drive decisions in previous roles.
How to prepare for a job interview at ArcticZymes Technologies ASA
✨Showcase Your Digital Savvy
As a Digital Lead Generation Specialist, it's crucial to demonstrate your familiarity with various digital marketing tools and platforms. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved.
✨Understand the Life Sciences Market
Since ArcticZymes operates in the life sciences sector, having a solid understanding of the industry will set you apart. Brush up on current trends, challenges, and key players in the market to show that you can contribute meaningfully from day one.
✨Prepare for Data-Driven Discussions
This role requires a strong focus on analytics and optimisation. Be ready to talk about how you've used data to inform your marketing decisions, including any specific metrics or KPIs you've tracked in previous roles.
✨Emphasise Collaboration Skills
Given the remote nature of the team, highlighting your ability to work collaboratively with others is essential. Share examples of how you've successfully communicated and coordinated with colleagues in different locations to achieve common goals.
