Senior Account Director (PR, B2B Tech)

Who We Are

Archetype UK comprises a passionate group of more than 80 PR, content, digital and web development specialists united by a shared commitment and belief that our work has a positive impact on the world we live in. We are part of Archetype, 600 curious and creative individuals in 20 cities around the world. We are self‑motivated communicators who are unafraid to break new ground with strategy, creative, and communications. Whilst our presence is global, our local market knowledge drives how we think, operate and deliver in‑market, because our clients sit at the heart of everything we do. We celebrate ambition. Curiosity is encouraged. And we value kindness above all else. Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands.

Role Overview

We are looking for an experienced communicator and networker to join our UK PR team as a Senior Account Director (SAD). Our SADs are experienced and active drivers on client accounts and play a key part in delivering multiple campaigns whilst influencing our clients ambitions and team performance. As a Senior Account Director you will help lead multiple and tactical client accounts. Senior Account Directors support Associate Directors and help manage and mentor junior members of the team.

As a Senior Account Director at Archetype, You Will:

• Effectively oversee existing B2B tech accounts on a day‑to‑day basis whilst collaborating on wider projects and strategies.
• Proactively network and attend industry events to help foster new business opportunities and client relationships.
• Deliver sound strategic counsel and offer confident client management.
• Develop written materials that follow the strategic direction of each client.
• Nurture an excellent understanding of your client’s business and industry sector and build trusted client relationships particularly in tech.
• Confidently show vigor in achieving top‑tier meaningful coverage aligned with clients comms & business objectives.
• Influence and deliver insights reports and competitor tracking for clients.
• Devise frameworks for impactful client reporting and evaluation, using best practice measurement strategies to demonstrate impact.
• Lead a team on projects and new business proposals.

As a Senior Account Director at Archetype, you will bring:

• 5+ years’ of proven success in client management.
• Familiarity with sales performance metrics.
• Comfortable using various AI tools.
• Solid understanding of the media and influencer landscape.
• Strong negotiation, presentation and communication skills.
• An in‑depth interest in the tech sector, specifically cyber security, AI and ecommerce, and how these technologies can use their reach to better the world we live in.
• Experience managing teams and bringing projects from inception to execution.
• Experience and passion for networking and creating new business opportunities.

And In Return, Archetype Offers:

• Hybrid working.
• Matched Pension Contributions under Group Personal Pension Plan – up to 5%.
• 30x annual leave days.
• 2x volunteering days.
• 4 agency‑wide wellness days off (1x each quarter).
• Socials, wellness days and initiatives, and other culture‑driven events.
• European office city swaps.
• Private Medical Insurance.
• Group Life Assurance Scheme.
• Critical Illness Protection.
• Discounted Private Dental Scheme (employee cost).
• Discounted Gym Membership.
• Matched Charity Giving.
• Lifeworks – EAP.

Equal Opportunity

We embrace and celebrate diversity of every kind. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We offer a unique working environment that encourages people to try new things without fear of failure. We work flexibly, we’re agile, and we’re not afraid to experiment.