Senior DtC Trading Manager

Job Description

A vital role supporting the digital evolution of our B2C Health & Wellness business.

Our ambition is to grow our digital-first brands rapidly via direct-to-consumer and e Commerce channels across our human and animal biotic portfolios under the Bio-Kult and Protexin brands.

This is a dynamic role with responsibility for driving the growth and performance of the DTC channel, delivering profitable online sales through best-in-class e Commerce execution, digital acquisition, and customer journey optimisation.

You will develop and execute a data-led DTC strategy across multiple brand websites, supporting wider commercial and brand objectives, and manage daily performance marketing and e Commerce operations, ensuring alignment with stock, promotions, and business priorities.

Working cross-functionally with Digital, SEO, Brand, you will champion a test-and-learn culture — using data, analytics, and conversion rate optimisation to grow subscriptions, maximise customer lifetime value, and strengthen retention across the portfolio.

• Your Responsibilities
• Own day-to-day management of DTC platforms (Shopify) ensuring accuracy of product, pricing, content and promotions across multiple brand websites.
• Deliver promotional calendar execution across website, email and coordinating with Media managers to execute the overall consumer plan, ensuring consistency with brand guidelines and commercial priorities.
• Collaborate with Supply Chain, Customer Service and Finance to align stock availability, fulfilment, forecasting and promotional activity.
• Manage merchandising, product launches and site content updates to maximise on-site sales performance.
• Partner with the SEO, Media and Brand teams to ensure organic and paid strategies work together to grow qualified traffic and new customer acquisition.

Optimise the end-to-end customer journey, from landing page through checkout and post-purchase, to improve conversion, average order value and retention.

• Implement a structured A/B and multivariate testing programme across creatives, audiences, landing pages and on-site experiences, building a documented test-and-learn roadmap.
• Working with Website manager to use behavioural analytics (e. g. GA4, heatmapping, session recording) to identify friction points and prioritise optimisation opportunities.
• Drive growth of the subscription programme, improving subscriber acquisition, reducing churn and increasing subscriber lifetime value.
• Own retention and CRM activity, developing segmented email and lifecycle marketing flows (welcome, replenishment, win-back, loyalty) to maximise repeat purchase rates.

Develop and track customer lifetime value (CLV) models, using insight to inform acquisition spend, retention investment and promotional strategy.

• Work cross-functionally with Digital, SEO, Brand, CRM and Commercial teams to ensure the DTC channel supports wider brand and business objectives.

Your Profile Skills and Abilities

• Strong working knowledge of Shopify, including product, pricing, promotion and content management.
• Hands-on experience with Klaviyo (or similar CRM/email platform) for segmentation, flows and lifecycle marketing.
• Excellent analytical skills to interpret traffic, conversion, retention and sales data, with strong proficiency in GA4 and reporting dashboards.
• Working knowledge of performance marketing platforms (Google Ads, Meta) and digital acquisition metrics (ROAS, CAC, CLV).
• Understanding of CRO principles and structured A/B testing methodologies.
• Ability to work in a team and on own initiative.

Education and Experience

• 3–5+ years' experience in e Commerce / DTC roles, ideally with digital-first consumer brands
• Proven track record of delivering sales plans aligned to gross sales, net sales and profit delivery.
• Proven track record of growing direct-to-consumer websites and e Commerce customer bases.
• Hands-on Shopify experience essential; Klaviyo experience strongly preferred.
• Experience running performance marketing campaigns and managing digital budgets, either directly or through agencies.
• Experience with subscription models, retention marketing and CRM programmes beneficial.
• Your Future Perspective
• Challenging tasks, short decision-making processes and a high level of personal responsibility in a modern work environment with flexible work time models.
• Room for innovative thinking and growth with the possibility to manage your own career path.
• A company culture which promotes continuous learning and diversity.

To assist with this all colleagues can join our Women’s and Multicultural Employee Resource Groups, and the ADM Pride Employee Network and the Young Professionals Network.

As well as the company wide mentorship programme as mentor or mentee.

• Excellent career opportunities in a world leading nutrition company.
• An attractive remuneration.
• ADM is a company where managers and colleagues are encouraged to discuss and enable the flexibility that is needed to meet the demands of work and life.
• ADM are an advocate of having a workforce who are aware of their mental health.

In addition to our network of Mental Health First Aiders, all new starters to the business will be enrolled in ‘Mental Health Aware’ training within three months of joining the business.

Learn more about ADM at www. adm. com.

ADM are committed to maintaining a workplace where everyone is respected, valued and free from harassment.

Join a team that champions dignity, inclusion and a zero tolerance towards workplace harassment.

We are proud to be an equal opportunity workplace and value diversity at our company to encourage a diverse range of perspectives, skills, experience and knowledge within our business.

To assist with this the Company has established a UK Diversity forum to support participation of underrepresented groups in the workplace.

If you feel this job is for you, unlock your potential and apply online informing us about your earliest possible entry date and salary expectation.

By applying for this position, you agree to ADM’s privacy notice.

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide.

With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow.

We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company.

Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more.

From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over.

Learn more at www. adm. com.

#Including You

Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance.

We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career.

We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here:

Culture, Engagement & Inclusion | ADM.