At a Glance
- Tasks: Lead brand strategy and execute high-impact marketing initiatives for Protexin VET.
- Company: Join ADM, a global leader in nutrition and sustainability.
- Benefits: Competitive salary, diverse work environment, and opportunities for career growth.
- Other info: Collaborative culture with a focus on diversity and inclusion.
- Why this job: Shape brand identity and make a real impact in the veterinary sector.
- Qualifications: 5+ years in brand management, preferably in veterinary or FMCG sectors.
The predicted salary is between 50000 - 65000 £ per year.
We’re on the lookout for a talented, creative, and commercially-driven Senior Brand Manager with a proven track record of success working across the marketing mix to lead the development and execution of our brand strategy. You’ll bring a consumer-driven mindset to every decision, ensuring brand activity is rooted in deep understanding of the customer journey and delivers meaningful experiences across all touchpoints. You’ll lead high-impact initiatives, collaborating with cross-functional teams and external creative partners to deliver brand activity that resonates deeply with customers. This role is pivotal in shaping brand identity, driving awareness, and supporting commercial growth with our veterinary audience across multiple channels and international markets.
Key Responsibilities:
- Champion the brand across all channels, evolving guidelines and developing compelling assets.
- Drive full-funnel creative strategy including campaign launches, seasonal initiatives, and new product launches.
- Lead the stage gate process for all NPD and EPD projects – working hand in hand with commercial, sales, technical, regulatory and project management teams to deliver projects on time and in full.
- Lead marketing efforts to support VET wholesalers, buying groups and the ecomm business - working closely with internal veterinarians and technical teams to ensure material is correct and compliant.
- Support export commercial team by setting clear brand plans KPIs and investment strategy.
- Manage marketing budget effectively to maximise impact and efficiency.
Requirements:
- Minimum 5 years’ experience in brand management, preferably within veterinary, pet care, animal health, or FMCG sectors.
- Confident decision-maker, comfortable operating in a fast-paced, collaborative environment.
- Proven success in developing and executing brand strategies that drive growth.
- Excellent project management and stakeholders alignment skills.
- Experience managing marketing budgets.
- Commercial mindset with attention to detail and a passion for pets and animal wellbeing.
- Experience working with regulatory requirements in veterinary or healthcare sectors is a plus.
- Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.
- Desirable: Experience working in B2C environments.
- Familiarity with veterinary networks, pet retail, or eCommerce channels.
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over.
Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
Senior Brand Manager Protexin VET employer: Archer Daniels Midland
At ADM, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture, particularly for our Senior Brand Manager Protexin VET role. With a strong commitment to employee growth and development, we offer unique opportunities to lead impactful brand initiatives in the veterinary sector while working alongside passionate professionals who share a dedication to animal wellbeing. Our global presence and focus on sustainability ensure that you will be part of a forward-thinking team that values diverse perspectives and drives meaningful change in nutrition worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Protexin VET
✨Tip Number 1
Network like a pro! Reach out to your connections in the veterinary and pet care sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your brand management skills! Prepare a portfolio showcasing your past campaigns and successes. When you get the chance to chat with potential employers, share specific examples of how you've driven growth and engaged customers.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly through our website, express your interest, and highlight how your experience aligns with their needs. It shows initiative and can set you apart from the crowd.
✨Tip Number 4
Prepare for interviews by understanding the company's brand strategy and market position. Research their recent campaigns and think about how you could contribute. This will not only impress them but also help you feel more confident during the conversation.
We think you need these skills to ace Senior Brand Manager Protexin VET
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! Use engaging language and examples that showcase your unique approach to brand management. We want to see how you think outside the box and bring fresh ideas to the table.
Tailor Your Experience:Make sure to highlight your relevant experience in brand management, especially within veterinary or FMCG sectors. We love seeing how your past roles align with what we're looking for, so don’t hold back on those achievements!
Be Consumer-Driven:Remember to emphasise your consumer-driven mindset throughout your application. We’re keen on candidates who understand the customer journey and can demonstrate how their strategies have created meaningful experiences for customers.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Archer Daniels Midland
✨Know Your Brand Inside Out
Before the interview, dive deep into the Protexin VET brand. Understand its values, target audience, and recent campaigns. This will help you demonstrate your passion and knowledge during the discussion, showing that you're not just a candidate but someone who truly cares about the brand.
✨Showcase Your Creative Strategy Skills
Prepare to discuss specific examples of how you've developed and executed successful brand strategies in the past. Highlight your experience with full-funnel creative strategies and be ready to share metrics that showcase your impact. This will illustrate your ability to drive growth and resonate with customers.
✨Collaborate Like a Pro
Since this role involves working with cross-functional teams, come prepared with examples of how you've successfully collaborated with different departments. Discuss any challenges you faced and how you overcame them, as this will show your ability to work effectively in a fast-paced environment.
✨Be Budget Savvy
Brush up on your experience managing marketing budgets. Be ready to discuss how you've maximised impact while staying within budget constraints. This will demonstrate your commercial mindset and attention to detail, which are crucial for the Senior Brand Manager role.
