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For Companies At a Glance
- Tasks: Shape brand identity and drive engagement across B2B and B2C markets.
- Company: Join a leading nutrition company committed to sustainability and innovation.
- Benefits: Flexible work models, excellent career growth, and competitive remuneration.
- Why this job: Make a real impact in the pet care industry while developing your career.
- Qualifications: 3-5 years in brand management with a passion for pets and marketing.
- Other info: Dynamic environment promoting diversity, continuous learning, and personal responsibility.
The predicted salary is between 28800 - 48000 £ per year.
This role is pivotal in shaping brand identity, driving awareness, and supporting commercial growth across both B2B (veterinary practices) and B2C (pet owners) markets. We are looking for an experienced, creative, and commercially-driven Brand Manager to lead the development and execution of our brand strategy.
Your Responsibilities
- Develop and execute brand strategies to build brand equity and drive customer engagement across all channels.
- Manage the brand activity calendar, including campaign launches, seasonal initiatives, and new product launches.
- Lead the stage gate process for all NPD and EPD projects, collaborating with commercial, sales, technical, regulatory, and project management teams to ensure timely delivery.
- Oversee marketing content creation (website, digital, print, social media, packaging), ensuring compliance with regulatory and veterinary standards.
- Partner with the category team on research initiatives to understand consumer insights, monitor trends, and assess competitor activity.
- Coordinate with agencies on branding, packaging, and promotional campaigns.
- Track and report on brand performance metrics, using data to refine campaigns and inform strategy.
- Lead trade marketing efforts to veterinary practices, including events, exhibitions, POS, and educational materials, working closely with internal veterinarians and technical teams for accuracy and compliance.
- Ensure brand consistency across all internal and external communications.
Your Profile
- 3–5 years' experience in brand management, preferably within veterinary, pet care, animal health, or FMCG sectors.
- Strong understanding of marketing principles, brand building, and omni-channel campaigns.
- Proven success in developing and executing growth-driven brand strategies.
- Excellent communication and project management skills.
- Experience managing marketing budgets.
- Commercial mindset with attention to detail and a passion for pets and animal wellbeing.
- Experience with regulatory requirements in veterinary or healthcare sectors is a plus.
- Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.
- Experience working in B2C environments.
- Familiarity with veterinary networks, pet retail, or eCommerce channels.
Your Future Perspective
Challenging tasks, quick decision-making, and a high level of personal responsibility in a modern work environment with flexible work models. Opportunities for innovative thinking and career growth, with the possibility to manage your own career path. Our company culture promotes continuous learning and diversity, supported by Employee Resource Groups and mentorship programs. We offer excellent career opportunities in a leading nutrition company, attractive remuneration, and a flexible work environment that supports mental health awareness.
Brand Manager in London employer: Archer Daniels Midland
Contact Detail:
Archer Daniels Midland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the veterinary and pet care sectors. Attend industry events, join relevant online groups, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio showcasing your past brand strategies and campaigns. This will not only highlight your experience but also demonstrate your passion for brand management.
✨Tip Number 3
Stay updated on industry trends! Follow key players in the veterinary and pet care markets on social media. This will help you engage in meaningful conversations during interviews and show that you’re genuinely interested in the field.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you. Make sure to tailor your application to highlight your experience in brand management and your love for pets. Let’s get you on board!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through! Share specific examples of how you've shaped brand identities in the past, especially in the veterinary or pet care sectors. We want to see your creativity and commercial drive!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with omni-channel campaigns and any relevant projects you've led. We love seeing how your skills align with our needs, so don’t hold back on the details!
Be Data-Driven: Since tracking brand performance metrics is key in this role, include any data-driven results from your previous work. Whether it’s increased engagement or successful campaign outcomes, we want to know how you’ve used data to inform your strategies!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Archer Daniels Midland
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and values. Understand their current campaigns, target audience, and market positioning. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving skills and creativity. Think of examples from your past experience where you've successfully managed brand strategies or campaigns, especially in B2B and B2C contexts. Be ready to discuss how you tackled challenges and drove results.
✨Showcase Your Data Savvy
Since tracking brand performance metrics is crucial, be prepared to discuss how you've used data to inform your strategies in previous roles. Bring examples of how you've monitored trends, assessed competitor activity, and adjusted campaigns based on insights. This will demonstrate your analytical mindset.
✨Emphasise Collaboration Skills
This role involves working with various teams, so highlight your experience in cross-functional collaboration. Share specific instances where you've partnered with sales, technical, or project management teams to achieve brand goals. This will illustrate your ability to work effectively in a team-oriented environment.