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- Tasks: Shape brand identity and drive awareness in the pet care industry.
- Company: Join a leading nutrition company committed to sustainability and innovation.
- Benefits: Flexible work models, competitive salary, and opportunities for career growth.
- Why this job: Make a real impact on brand strategy while working with pets and animal wellbeing.
- Qualifications: 3-5 years in brand management, preferably in veterinary or FMCG sectors.
- Other info: Dynamic environment promoting continuous learning and diversity.
The predicted salary is between 36000 - 60000 £ per year.
This role is pivotal in shaping brand identity, driving awareness, and supporting commercial growth across both B2B (veterinary practices) and B2C (pet owners) markets. We’re looking for an experienced, creative, and commercially-driven Brand Manager to lead the development and execution of our brand strategy.
Your Responsibilities
- Develop and execute brand strategies to build brand equity and drive customer engagement across all channels.
- Manage the brand activity calendar, including campaign launches, seasonal initiatives, and new product launches.
- Lead the stage gate process for all NPD and EPD projects, collaborating with commercial, sales, technical, regulatory, and project management teams to ensure timely delivery.
- Oversee marketing content creation (website, digital, print, social media, packaging), ensuring compliance with regulatory and veterinary standards.
- Partner with the category team on research initiatives to understand consumer insights, monitor trends, and assess competitor activity.
- Coordinate with agencies on branding, packaging, and promotional campaigns.
- Track and report on brand performance metrics, using data to refine campaigns and inform strategy.
- Lead trade marketing efforts to veterinary practices, including events, exhibitions, POS, and educational materials, working closely with internal veterinarians and technical teams for accuracy and compliance.
- Ensure brand consistency across all internal and external communications.
Your Profile
- 3–5 years’ experience in brand management, preferably within veterinary, pet care, animal health, or FMCG sectors.
- Strong understanding of marketing principles, brand building, and omni-channel campaigns.
- Proven success in developing and executing growth-driven brand strategies.
- Excellent communication and project management skills.
- Experience managing marketing budgets.
- Commercial mindset with attention to detail and a passion for pets and animal wellbeing.
- Experience with regulatory requirements in veterinary or healthcare sectors is a plus.
- Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.
- Experience working in B2C environments.
- Familiarity with veterinary networks, pet retail, or eCommerce channels.
Your Future Perspective
- Challenging tasks, quick decision-making, and a high level of personal responsibility in a modern work environment with flexible work models.
- Opportunities for innovative thinking and career growth, with the possibility to manage your own career path.
- Our company culture promotes continuous learning and diversity, supported by Employee Resource Groups and mentorship programs.
- We offer excellent career opportunities in a leading nutrition company, attractive remuneration, and a flexible work environment that supports mental health awareness.
Brand Manager employer: Archer Daniels Midland
Contact Detail:
Archer Daniels Midland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand management. Include case studies of successful campaigns you've led, and be ready to discuss them in detail during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Understand their target audience and be ready to share your ideas on how you can contribute to their growth. This shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your love for branding and pets shine through! We want to see how your experience aligns with our mission and how you can contribute to shaping our brand identity.
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your relevant experience in brand management, especially in veterinary or pet care sectors, so we can see why you're the perfect fit!
Be Data-Driven: We love numbers! If you've got experience tracking brand performance metrics or using data to inform strategies, make sure to include that in your application. It shows us you have a commercial mindset and can drive growth.
Apply Through Our Website: Don't forget to apply through our website! It's the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Archer Daniels Midland
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and values. Understand their current campaigns, target audience, and market positioning. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Creative Side
As a Brand Manager, creativity is key. Prepare to discuss past campaigns you've led or contributed to, highlighting your innovative ideas and the results they achieved. Bring examples of your work, whether it's digital content or successful product launches, to illustrate your impact.
✨Understand the Market Landscape
Familiarise yourself with the veterinary and pet care sectors, including current trends and competitor activities. Be ready to discuss how you would leverage consumer insights to drive brand engagement and growth. This knowledge will demonstrate your strategic thinking and commercial mindset.
✨Prepare Questions That Matter
Interviews are a two-way street, so come prepared with insightful questions about the company's brand strategy, team dynamics, and future initiatives. This shows that you're not just interested in the job, but also in how you can contribute to the company's success.