At a Glance
- Tasks: Manage and optimise the lead lifecycle from engagement to conversion.
- Company: Join Arcadis, a global leader in sustainable design and consultancy.
- Benefits: Empower your career with meaningful work and a commitment to equality and inclusion.
- Other info: Collaborate with diverse teams and drive innovative solutions for a sustainable future.
- Why this job: Make a real impact on the world while developing your skills in a dynamic environment.
- Qualifications: 6-8 years in demand generation or related fields; strong data analysis skills.
The predicted salary is between 63000 - 77000 £ per year.
Description
Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.
We are more than 34,000 people, in over 30 countries, dedicated to improving quality of life.
Everyone has an important role to play.
With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.
Role description
The Global Lead Lifecycle & Conversion Manager is responsible for managing and optimising the end-to-end lead lifecycle, from initial engagement through to lead qualification, nurture and conversion.
The role sits at the intersection of Marketing, Sales, Operations and Technology, ensuring that lead management frameworks, nurture programmes and conversion processes drive measurable commercial outcomes.
Working closely with Demand Generation, Sales, Key Account Leadership, Sales and Marketing Operations and Digital Experience teams, this role will establish scalable processes, improve pipeline velocity and maximise the conversion of marketing-generated leads into sales opportunities.
Role accountabilities
- Individual accountabilities
- Lead Lifecycle Strategy & Management
- Own and continuously evolve the organisation’s lead lifecycle framework.
- Define and implement lead management processes, governance and best practices.
- Develop and maintain audience segmentation and lead scoring models.
- Design and oversee nurture strategies and automated engagement journeys.
- Ensure lifecycle activities remain aligned to organisational objectives and revenue targets.
- Monitor lifecycle performance and identify opportunities to improve lead progression and conversion.
- Funnel Performance & Optimisation
- In close partnership with Demand Generation teams, design and manage progressive lead nurture programmes to accelerate movement through the funnel.
- Analyse lead capture, flow, funnel performance and conversion rates to identify optimisation opportunities.
- Apply buyer intent insights to identify high-propensity accounts and contacts, calibrate nurture journeys and prioritise follow-up actions with Sales.
- Use customer, behavioural and buyer intent data, including engagement signals, content interactions and buying-stage indicators, to improve lead qualification, prioritisation and nurture relevance.
- Optimise lead routing, scoring and qualification criteria to ensure high-quality leads are delivered to Sales.
- Drive continuous testing and process improvement across lifecycle programmes.
- Lead Tracking, Analytics & Reporting
- Partner with Sales and Operations teams to ensure accurate lead tracking, attribution and reporting.
- Monitor key performance indicators and provide actionable insights related to buyer intent and engagement signals to stakeholders.
- Drive collaboration across Demand Generation, Digital Experience, and Operations teams to establish reporting frameworks that provide visibility of lead performance from acquisition through to opportunity creation.
- Ensure lead tracking, reporting and data enrichment activities follow agreed data governance standards, consent management requirements and privacy obligations.
- Use data and analytics to influence strategic decisions and investment priorities.
- Key shared accountabilities
- Sales Alignment & Collaboration
- Build strong partnerships with Sales teams to streamline processes and increase pipeline velocity.
- Define and maintain service level agreements (SLAs) between Marketing and Sales as part of the Sales and Marketing Engine ways of working.
- Drive alignment on lead definitions, scoring frameworks and qualification criteria.
- Facilitate regular reviews of funnel performance and pipeline progression.
- Collaborate with stakeholders to ensure effective handoff, follow-up and conversion processes.
- Partner with Sales & Marketing Operations to drive lead management training, user adoption and education across Sales and Marketing communities.
- Partner with Sales & Marketing Operations and Technology teams to optimise and mature the Oracle-based lead management technology solution, improving lead tracking, data enrichment, automation, routing and compliant data management.
Qualifications & Experience
- 6–8+ years' experience in Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations or a related growth function.
- Proven experience managing lead lifecycle strategies, nurture programs and conversion optimization initiatives.
- Demonstrated experience using data and analytics to improve marketing and sales performance.
- Strong understanding of lead management frameworks, funnel management and CRM processes.
- Experience working closely with both marketing and sales teams in a complex organization.
- Bachelor's degree in Marketing, Business Development or a related discipline.
Preferred experience
- Experience with marketing automation and CRM platforms (Oracle CX including Eloqua and Oracle Sales Cloud).
- Experience using buyer intent, behavioral engagement or account-level signal data to inform lead scoring, nurture strategies, and pipeline velocity activities.
- Hands-on experience with Oracle BI and Power BI for lead lifecycle reporting, funnel analytics and performance dashboarding.
- Knowledge of attribution modelling, lead scoring methodologies and customer journey orchestration.
- Experience implementing process improvements in a B2B environment.
- Familiarity with account-based marketing and account-led pipeline management practices.
Why Arcadis?
We can only achieve our goals when everyone is empowered to be their best.
We believe everyone's contribution matters.
It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.
You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet.
Make your mark, on your career, your colleagues, your clients, your life and the world around you.
Together, we can create a lasting legacy.
Join Arcadis. Create a Legacy.
Our Commitment to Equality, Diversity, Inclusion & Belonging
We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions.
Our ambition is to be an employer of choice and provide a great place to work for all our people.
Global Lead Lifecycle & Conversion Manager in London employer: Arcadis
Arcadis UK is an exceptional employer that fosters a collaborative and innovative work culture, where sustainability and resilience are at the forefront of our projects. Employees benefit from continuous professional development opportunities, a supportive environment, and the chance to work on impactful projects in the water and energy sectors. Located in the UK, we offer a dynamic workplace that values diversity and encourages creative solutions to complex engineering challenges.
StudySmarter Expert Advice🤫
We think this is how you could land Global Lead Lifecycle & Conversion Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arcadis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arcadis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arcadis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arcadis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Lead Lifecycle & Conversion Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arcadis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arcadis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arcadis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arcadis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arcadis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arcadis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
