b Overview /b p In this role you will own the end-to-end lead lifecycle, from initial engagement to conversion, partnering across Marketing, Sales, Operations and Technology. You will establish scalable lead management processes, nurture programs and qualification criteria to drive revenue and improve pipeline velocity. Your work will blend data, analytics and audience insights to optimize engagement, routing, and conversion of marketing-generated leads. You will collaborate with Demand Generation, Sales and Operations to ensure measurable outcomes and governance. This is a chance to shape lifecycle strategy in a global marketing organization with a strong emphasis on cross-functional partnership and data‑v /p b Responsibilities /b ul li Own and evolve the lead lifecycle framework and governance /li li Define lead management processes and segmentation/models /li li Design nurture strategies and automated engagement journeys /li li Align lifecycle activities to revenue targets and monitor performance /li li Design and manage progressive lead nurture programmes with Demand Generation /li li Analyze funnel performance and identify optimization opportunities /li li Use buyer intent data to prioritize follow-ups and improve qualification /li li Optimize lead routing, scoring and qualification criteria /li li Drive continuous testing and process improvement across lifecycle programmes /li li Collaborate to establish lead tracking, attribution and reporting frameworks /li li Ensure data governance, consent, privacy standards in data activities /li li Support SLAs and cross-functional alignment between Marketing and Sales /li li Mature Oracle-based lead management technology including data enrichment and automation /li /ul b Key requirements /b ul li 6–8+ years in Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations or related growth function /li li Proven experience managing lead lifecycle strategies, nurture programs and conversion optimization /li li Experience using data/analytics to improve marketing and sales performance /li li Strong understanding of lead management frameworks and CRM processes /li li Experience working with both marketing and sales teams in a complex organization /li li Bachelors degree in Marketing, Business Development or related discipline /li /ul ul li cross-functional collaboration /li li stakeholder management /li li analytical mindset /li li marketing automation platforms (Oracle CX including Eloqua and Oracle Sales Cloud) /li li buyer intent and behavioral data usage /li li Oracle BI and Power BI for reporting /li /ul
Global Lead Lifecycle & Conversion Manager employer: Arcadis
Arcadis UK is an exceptional employer that fosters a collaborative and innovative work culture, where sustainability and resilience are at the forefront of our projects. Employees benefit from continuous professional development opportunities, a supportive environment, and the chance to work on impactful projects in the water and energy sectors. Located in the UK, we offer a dynamic workplace that values diversity and encourages creative solutions to complex engineering challenges.
