Senior Marketing Manager (Belfast)

ARC's purpose is to expedite access to precision medicine clinical trials for patients globally. We fulfil our purpose through our dedicated team of experts with unparalleled domain knowledge, and the important relationships we have developed with our global clients. We are a Belfast-based Clinical Research Organisation that specialises in delivering compliance excellence for companies in the precision medicine sector. We support many of the world's leading pharmaceutical R&D companies in implementing unapproved diagnostics in their clinical development programmes for patient selection or stratification, working as a strategic and integrated expert partner, taking full sponsor ownership of the IVD study being conducted in parallel with our clients' IND/IMP trial.

ARC's team of experts cover IVD regulatory compliance, study design and approvals, quality assurance including vendor due diligence and management along with a team of clinical research experts who manage the IVD study, ensuring it is conducted in compliance with local and global GCP, and that the biomarker data is robust and reliable. To further support our growing client base and to expedite patient access to life-saving experimental medicines, ARC has developed and launched our SaaS platform, ARC360. ARC360 is transforming how organisations access regulatory intelligence and tailor study-specific information for using in vitro diagnostics to select and manage patients in IND trials. Powered by cutting-edge technologies and supported by a team of regulatory, quality, and clinical operations experts, ARC360 is designed to accelerate the initiation of complex clinical trials.

As Senior Marketing Manager, you will be responsible for effectively marketing ARC’s global product portfolio. You will work as part of the ARC’s Commercial team. You will provide both strategic and tactical support in the delivery of ARC’s global commercial strategy and implementation with specific emphasis on marketing across multiple comms channels. You will build upon ARC’s reputation as the gold-standard IVD and CDx research solutions provider to the global precision medicine and in vitro diagnostics sectors.

• Responsible for planning, organising, and implementing marketing campaigns in alignment with ARC’s strategic objectives and departmental KPI’s.
• Act as the local liaison for 3rd party vendors – Invest Northern Ireland, Marketing Agencies, CRM Interface and contractors in South Africa/elsewhere who support ARC marketing.
• Responsible for content creation across ARC’s product portfolio using appropriate assets e.g. web, social and print.
• Engage with, advise and support SMEs in the production of relevant B2B content.
• Act as external comms liaison with publishers and PR Newswire channels to build the brand.
• Accountable for event management activities e.g. R&D for the annual event calendar, speaker opportunity outreach and conference attendance, event logistics and event specific marketing assets.
• Act as primary owner of ARC’s Social Channels, keeping company pages up-to-date and work on Social Media strategy and implementation.
• Act as primary contact for the coordination of webinars, their promotion and execution including post-event follow-up with the commercial team to support lead generation activities.
• Liaison with our Innovation lead to undertake market research on customers, competitors including horizon scanning.
• Provide monthly and quarterly commercial dashboard metrics from Hubspot CRM, Google Analytics and LinkedIn insights etc.
• Identify and undertake continuing professional development linked to personal objectives to ensure ongoing awareness of current marketing standards.

Essential Criteria:

• Marketing and/or business degree.
• Marketing qualifications such as CIM: emphasis on digital strategy and tactics.
• Demonstrable marketing experience.
• Ideally, an in-depth understanding of the precision medicine and IVD industry with a network of contacts to engage with.
• Previous experience using a Content Management System (CMS) for website content and management e.g. Word Press.
• Previous experience in managing a CRM (HubSpot a must).
• Good ability to devise compelling on-brand content and campaigns.
• Good knowledge of marketing best practice, concentrating on B2B communications.

Benefits:

• Competitive salary.
• 32 Days Annual Leave.
• Enhanced benefits package.
• Opportunity to work with a dynamic and innovative leadership team.
• A collaborative and inclusive company culture.
• Career growth and development opportunities.
• Flexible working hours.
• Salary Sacrifice Pension Scheme.
• Wellbeing Initiatives.

ARC Regulatory is an equal opportunities employer and is committed to fostering an inclusive and diverse work environment where all employees feel valued, respected and empowered to succeed. We welcome applicants from all backgrounds, genders and experiences to apply for all active roles within our company.