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For Companies At a Glance
- Tasks: Drive exciting marketing campaigns and create engaging content across digital platforms.
- Company: Join ARC Regulatory, a leader in precision medicine and clinical research.
- Benefits: Competitive salary, professional development, and a vibrant work culture.
- Why this job: Make an impact in the life sciences sector while enhancing your marketing skills.
- Qualifications: Degree in Marketing or related field with 3-5 years of experience.
- Other info: Be part of a dynamic team with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
ARC Regulatory is a Belfast-based Clinical Research Organisation specialising in compliance excellence for precision medicine. We support global pharmaceutical R&D companies in implementing unapproved diagnostics in clinical development programmes, taking full sponsor ownership of the IVD study being conducted in parallel with their IND/IMP trials.
ARC360 is our SaaS platform transforming how organisations access regulatory intelligence and tailor studyâspecific information for inâvitro diagnostics to select and manage patients in IND trials.
Job Purpose
As Digital Marketing Executive you will deliver dayâtoâday marketing activities supporting ARC's global service portfolio. You will develop and execute campaigns across multiple communications, generate leads, provide sales support and strengthen ARC's reputation as the goldâstandard IVD and CDx research solutions provider to the global precision medicine and inâvitro diagnostics sectors.
Key Responsibilities
- Execute marketing campaigns across digital, social, email and print, ensuring alignment with brand guidelines.
- Generate Marketing Qualified Leads (MQLs) to create a strong pipeline for the Sales Team.
- Liaise with thirdâparty vendors, external agencies, CRM contractors and designers.
- Create and maintain engaging content for ARC's website, newsletters and social channels, contributing to the overall digital transformation.
- Assist with managing ARC's professional social media accounts and support delivery of the company's social media strategy.
- Coordinate ARC's participation in industry events, including logistics, promotional materials and onâsite support.
- Support the adaptation and implementation of AI tools within the CRM to enhance lead management, customer insights and marketing efficiency.
- Manage HubSpot CRM, including campaign tracking and reporting.
- Coordinate webinars, including promotion, execution and postâevent followâup.
- Conduct competitor research and market scanning to identify opportunities.
- Track and report on campaign performance using HubSpot, Google Analytics and LinkedIn insights.
- Undertake professional development to stay current with marketing best practice and digital tools.
- Contribute to ARC company culture and support broader Commercial team initiatives.
Essential Criteria & Qualifications
- Degree in Marketing, Communications, Business or a related field.
- 3â5 years marketing experience, ideally in a B2B or life sciences environment.
- Experience creating onâbrand digital content.
- Experience managing or working with CRM systems (HubSpot desirable).
- Familiarity with CMS platforms (e.g., WordPress) for website updates.
- Strong understanding of social media management tools.
- Analytical mindset with ability to interpret marketing data.
- Experience with Adobe Creative Suite or Canva.
- Knowledge of precision medicine, IVD or broader life sciences industry.
- Email marketing and automation knowledge.
- Application of Automation and Artificial Intelligence as part of ERP implementation.
We are an equal opportunity employer; applications are welcome from all and appointment will be made on the basis of merit.
Digital Marketing Executive employer: ARC Regulatory
Contact Detail:
ARC Regulatory Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Digital Marketing Executive
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Digital Marketing Executive role.
â¨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and content. This will give potential employers a taste of what you can bring to the table at ARC Regulatory.
â¨Tip Number 3
Be proactive! Donât just wait for job openings to pop up. Reach out directly to ARC Regulatory and express your interest in working with them. A little initiative can go a long way!
â¨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts. This knowledge will not only help you in interviews but also show your passion for the field.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight relevant experience in B2B marketing, especially in life sciences, and showcase your skills in creating on-brand digital content.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for ARC Regulatory. Mention specific campaigns you've executed and how they align with our mission in precision medicine and IVD.
Show Off Your Analytical Skills: We love data-driven decision-making! Include examples of how you've tracked campaign performance and used insights to improve marketing strategies. This will show us you have the analytical mindset weâre looking for.
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. We canât wait to see what you bring to the table!
How to prepare for a job interview at ARC Regulatory
â¨Know Your Stuff
Make sure you understand ARC Regulatory's mission and the specifics of the digital marketing role. Familiarise yourself with their SaaS platform, ARC360, and how it impacts the precision medicine sector. This will show your genuine interest and help you answer questions more confidently.
â¨Showcase Your Experience
Prepare examples from your past roles that highlight your experience in executing marketing campaigns, managing CRM systems like HubSpot, and creating engaging content. Be ready to discuss how you've generated leads and supported sales teams in previous positions.
â¨Get Social
Since social media management is a key part of the role, brush up on ARC's current social media presence. Think about how you can contribute to their strategy and be prepared to share ideas during the interview. This shows initiative and creativity!
â¨Data-Driven Mindset
Demonstrate your analytical skills by discussing how you've tracked and reported on campaign performance in the past. Be ready to talk about tools like Google Analytics and how you've used data to inform marketing decisions. This will highlight your ability to contribute to ARC's marketing efficiency.