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- Tasks: Lead marketing strategy for a premium medical aesthetics clinic and drive patient acquisition.
- Company: Prestigious Harley Street clinic with a focus on growth and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Make a real impact in the healthcare sector while working with top professionals.
- Qualifications: Experience in aesthetics or healthcare marketing and strong digital marketing skills.
- Other info: Fast-paced environment with opportunities to collaborate closely with clinicians and leadership.
The predicted salary is between 60000 - 80000 £ per year.
Lead the marketing strategy for a premium Harley Street medical aesthetics clinic. We’re looking for an experienced Marketing Manager / Head of Marketing with a strong background in aesthetics, healthcare, or wellness marketing to drive the next phase of growth for a prestigious Harley Street clinic. This is a senior, strategic, and hands‑on leadership role responsible for developing and executing a full‑funnel marketing strategy across digital marketing, brand, PR, content, events, and patient acquisition. Marketing in a clinical environment requires a thoughtful, ethical, and highly regulated approach. The successful candidate will combine strong digital marketing expertise with an understanding of patient psychology, clinical credibility, and compliance requirements. You will work closely with clinic leadership and practitioners while managing internal marketing resources and external PR, digital and creative agencies to deliver measurable growth.
What You’ll Be Responsible For:
- Own and lead the full marketing strategy and annual marketing plan
- Drive patient acquisition, retention, and brand awareness
- Manage marketing budgets, reporting, and performance insights
- Lead and mentor the Marketing Executive
- Collaborate closely with clinicians and senior leadership
Digital Marketing & Growth:
- Oversee SEO, PPC, Paid Social and website optimisation
- Manage digital agencies to increase high‑quality traffic, leads and enquiries
- Improve conversion rates (CRO), website UX and digital performance
- Use analytics and insights to optimise campaigns and strategy
- Lead PR strategy, media coverage and thought leadership for clinicians
- Plan events, workshops, and patient education initiatives
- Oversee social media strategy and content direction
- Act as brand guardian, ensuring consistency across all channels
What We’re Looking For:
- Proven marketing experience within aesthetics, healthcare, wellness clinics, or another regulated sector
- Strong understanding of compliant healthcare marketing
- Expertise in digital marketing: SEO, PPC, CRO, Paid Social and analytics
- Experience managing PR, digital and creative agencies
- Strategic thinker with strong commercial awareness
You will be analytical, highly organised, and confident working with medical professionals and senior leadership in a fast‑paced clinical environment.
Marketing Manager employer: Arc Recruitment
Contact Detail:
Arc Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the aesthetics and healthcare sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a personal brand that highlights your skills in digital marketing and patient acquisition. Share insights, write articles, or even start a blog about trends in healthcare marketing. This will not only showcase your knowledge but also attract potential employers.
✨Tip Number 3
Prepare for interviews by understanding the clinic's values and mission. Research their current marketing strategies and think of ways you could enhance them. When you walk into that interview, you want to show that you’re not just a fit for the role, but a perfect match for their vision.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that dream job. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you started on this exciting journey!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Marketing Manager in a healthcare setting. Highlight your experience in aesthetics and any relevant campaigns you've led, showing us how you can drive growth for our Harley Street clinic.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for healthcare marketing and how your strategic thinking can help elevate our brand. Don’t forget to mention specific achievements that demonstrate your expertise!
Showcase Your Digital Skills: Since digital marketing is key for this position, make sure to highlight your experience with SEO, PPC, and social media strategies. We want to see how you've used analytics to optimise campaigns and improve patient acquisition in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Arc Recruitment
✨Know Your Stuff
Make sure you brush up on the latest trends in aesthetics and healthcare marketing. Familiarise yourself with the specific challenges and regulations in this sector, as well as the clinic's unique offerings. This will show that you're not just a general marketer but someone who understands the nuances of the industry.
✨Showcase Your Strategy Skills
Prepare to discuss your previous marketing strategies in detail. Be ready to explain how you drove patient acquisition and retention in past roles. Use specific metrics and examples to illustrate your success, as this will demonstrate your ability to lead the full marketing strategy effectively.
✨Be a Team Player
Highlight your experience working closely with clinicians and senior leadership. Discuss how you've collaborated with different teams to achieve marketing goals. This role requires strong interpersonal skills, so showing that you can work well with others will be key to impressing the interviewers.
✨Prepare for Ethical Questions
Given the regulated nature of healthcare marketing, be prepared to answer questions about compliance and ethics. Think about scenarios where you had to navigate these challenges and how you ensured your marketing efforts were both effective and compliant. This will show that you take the responsibilities of the role seriously.