At a Glance
- Tasks: Lead the commercial strategy for innovative event technology and data products.
- Company: Dynamic company at the forefront of events and digital revenue.
- Benefits: Generous leave, birthday off, matched pension, and employee discounts.
- Other info: Join a diverse team that values individuality and promotes respect.
- Why this job: Shape the future of event tech while driving real commercial success.
- Qualifications: Experience in commercial product roles and strong digital sales background.
The predicted salary is between 60000 - 80000 £ per year.
The Role
This is a senior commercial role for someone who gets genuinely excited about the intersection of events, data, and digital revenue.
You will own the go‑to‑market strategy and commercial success of our growing portfolio of event technology and data products — starting with our pipeline intelligence tools, 1:1 Meetings, and Lead Scanning, and expanding into new products that sit at the intersection of our digital, data, and events strategy.
You will partner with technology and product teams, but your focus is squarely commercial: pricing strategy, GTM planning, internal evangelism, sales enablement, and driving adoption and revenue across the business.
You will be the person who makes these products land internally and externally.
Key Responsibilities
- Develop the go‑to‑market strategy for the full product portfolio, from positioning and pricing to launch sequencing and revenue targets, and work with P&L leaders to execute
- Develop and maintain pricing models and commercial frameworks that are competitive, scalable, and clearly tied to client value.
- Build and manage business cases for new product development, translating market opportunity into investment rationale.
- Provide commercial input into product roadmaps acting as the bridge between what clients will pay for and what the product team builds.
- Provide explicit direction to marketing for the messaging map that maintains the overall messaging designed to drive results
- Sales Enablement & Internal Evangelism
- Work closely with sales teams to build confidence and capability around the product portfolio — creating tools, collateral, and training that make selling easier.
- Act as an internal champion for these products across event, marketing, and commercial teams, driving awareness, understanding, and adoption.
- Partner with marketing to develop campaign strategies, product messaging, and client‑facing materials that articulate clear commercial value.
- Represent the product portfolio in client conversations, pitches, and at industry events where relevant.
- Stakeholder Partnership & Commercial Governance
- Partner with P&L owners, event directors, and senior leadership to align product strategy with business priorities and revenue goals.
- Establish clear KPIs and reporting frameworks to track product commercial performance and surface insights that drive decisions.
- Gather structured feedback from sales, clients, and event teams to inform product priorities — ensuring what gets built reflects real commercial demand.
- Work with event teams to embed products into the event proposition, packaging them effectively and ensuring operational readiness at launch.
- Partner with editorial and marketing services teams to ensure strategic alignment between product sets and key account pitches across services
Skills & Experience
- Expectance in a commercial product, digital revenue, or GTM strategy role with a track record of owning and growing a product P&L or revenue line.
- Strong background in digital sales, digital new business, or digital GTM
- Events industry experience is strongly preferred; you understand the commercial ecosystem of organisers, exhibitors, and attendees.
- Proven ability to develop pricing strategies, build business cases, and translate product capability into client value.
- Experience enabling and educating sales teams
- Confident stakeholder manager who can work across commercial, technical, and operational teams without losing focus on revenue outcomes.
- Data‑literate and analytically strong, comfortable defining metrics, interpreting performance, and making evidence‑based recommendations.
Benefits
- 25 days annual leave increasing to 27 after two years
- An extra day off on your birthday
- Matched pension contributions up to 6%
- Employee Life Assurance x4 basic annual salary
- Employee assistance programme
- Employee Discount site
- Equal Opportunity Employer
As an equal opportunity employer we hire, develop, and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents.
We value everyone as an individual.
We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it.
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Head of Event Technology Commercialisation employer: Arc network
Join a dynamic and innovative company that thrives at the intersection of events, data, and digital revenue. As the Head of Commercial Product, you will be part of a collaborative work culture that values individual contributions and promotes professional growth through comprehensive training and development opportunities. With competitive benefits including increased annual leave and a matched pension scheme, this role offers a rewarding environment where your expertise can drive meaningful impact in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Event Technology Commercialisation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arc network and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arc network are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arc network on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arc network. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Event Technology Commercialisation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arc network. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arc network:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arc network’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arc network
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arc network will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arc network, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
