Schools Customer Marketing Manager in Westminster

hackajob is collaborating with Arbor Education to connect them with exceptional professionals for this role. Location: London, Hybrid At Arbor, we are committed to improving the working lives of school staff by transforming the way schools operate. Our school management systems empower over 12,500 schools and trusts to use data effectively and create happier, more productive working environments. We believe that schools should be joyful places to work and learn, and our tools are designed to support this vision. We are seeking a Schools Customer Marketing Manager to join our Marketing team. This role is focused on driving customer engagement and retention by delivering targeted marketing programmes that speak directly to the needs of the schools using our platform. You will work closely with Customer Success, Product and Sales to design and execute marketing campaigns aimed at maximising product adoption, renewal rates, and customer satisfaction. Develop and implement customer marketing strategies focused on schools to increase product adoption, engagement, and retention. Collaborate with Customer Success and Product teams to identify customer needs and translate them into effective marketing campaigns. Create and manage targeted email marketing programmes, webinars, user groups, and other engagement activities tailored for school customers. Analyse campaign performance and customer data to continuously improve marketing activities and customer experience. Develop customer success stories and case studies that showcase the value of our products for schools. Work closely with Sales and Marketing to support upsell and renewal campaigns through relevant messaging and content. Manage key marketing platforms such as Hubspot and Gainsight to support segmentation, campaign automation, and customer journey mapping. Collaborate with the broader marketing team to ensure consistent brand messaging and voice. Experience in customer marketing, preferably within the education or SaaS sectors. Strong understanding of B2B marketing principles, with an ability to create engaging campaigns that drive customer retention and product adoption. Experience using marketing automation tools and CRM systems such as Hubspot, Salesforce, and Gainsight. Data-driven mindset with ability to analyse campaign metrics to optimise marketing effectiveness. Ability to work collaboratively across teams, managing multiple projects and priorities efficiently. Passion for education and understanding of the challenges faced by schools is highly desirable. A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more! 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas Life Assurance paid out at 3x annual salary Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks Private Dental Insurance with Bupa Salary sacrifice Pension provided by Scottish Widows Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life! Access to services such as Calm and Bippit (financial wellbeing coaching) All of our roles champion flexible working and we are happy to discuss what this means to you Social committees that plan team, office and company wide events to bring people together and celebrate success Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc) Phone screen Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice. Arbor Education is an equal opportunities organisation Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively Refer a friend xcunqrw You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200!