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For Companies At a Glance
- Tasks: Lead product marketing strategies and launch exciting new features for schools.
- Company: Join Arbor, a mission-driven tech company transforming education.
- Benefits: Enjoy 32 days holiday, wellness support, and professional development opportunities.
- Why this job: Make a real impact in education while working with a passionate team.
- Qualifications: Extensive B2B product marketing experience and strong storytelling skills.
- Other info: Dynamic work environment with a focus on wellbeing and collaboration.
The predicted salary is between 60000 - 65000 ÂŁ per year.
Location: London
Salary: £60,000 – £65,000 + Bonus
About us
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Data guides progress without overwhelming staff, and every person working in a school is reminded why they entered education every day. Our MIS and school‑management tools already make a difference in over 7,000 schools and trusts, giving staff time and power back to them and turning data into clear, actionable insights that support happier working days.
About the role
We are looking for a collaborative and forward‑thinking Senior Product Marketing Manager to join our Marketing team and help competitively position and successfully release new features and products in partnership with the Product team. The remit and focus of the role is to contribute to our annual Product Marketing strategy across go‑to‑market, differentiation, enablement, pricing and adoption. It’s a broad and exciting role, so we’re looking for someone ready for a challenge.
Core responsibilities
- Planning and Strategy: Contribute to our annual Product Marketing strategy across go‑to‑market, differentiation, enablement, pricing and adoption. Business partner with Product Lead for your product suite, and with peers in Marketing, to enable teams to hit commercial and customer goals. Deeply understand our market, customer and product suite, establishing yourself as an authority. Generate insights and research that inform planning and messaging.
- Delivery and Results: Go‑to‑market planning and pricing. Bring new features to market for the product set, ensuring success for new business and existing customers. Partner with Product, Sales, Marketing and Customer to ensure they get what they need from releases. Work with internal teams on pricing implementation.
- Product Adoption: Work with Customer Success Managers and Product Managers on programmes that drive customer value from our products.
- Storytelling and Sales Enablement: Craft compelling, differentiated product‑level positioning and key messages for Arbor’s products and new feature releases. Understand competitors and how to message Arbor to win against each of them. Co‑own our sales enablement collateral library to improve win rate. Develop insight‑driven customer personas and win themes for key roles in schools, MATs and LAs. Own messaging and positioning that describes the value of Arbor for the target customer segment.
- Systems and Data: Understand data quality and system setup for Gainsight, HubSpot, Salesforce and other relevant systems. Be an expert in using our systems to achieve goals and deliver programmes.
- Other: Be a brand custodian, helping to train others in our tone of voice. Occasionally write blogs.
Requirements
- Background: Extensive experience in B2B product marketing or brand marketing.
- Messaging and positioning: Expert storyteller, natural at crafting compelling messaging and making copy shine.
- Go‑to‑market: Strong commercial mindset with proven ability to launch features that drive key metrics like NRR. Understanding of pricing principles. Experience working with digital product and B2B sales teams to bring products to market. Thrives at the intersection of strategy and process, helping cross‑functional teams execute.
- Technical skills: A passion for data analysis, advocacy for customers and critical thinking. Confidence to present and explain ideas; resilient under pressure. Strong aesthetic skills, keen eye for maximizing collateral impact to build brand equity. Experience with customer research and surveys.
- Ways of working: Willingness to roll up sleeves and get things done at pace, leveraging prioritization and organisational skills. Ability to remain calm under pressure and juggle multiple projects with tight deadlines. Strong collaboration and communication skills, articulating complex ideas effectively. Bias for action; no task is too big or small.
Benefits
- A dedicated wellbeing team who champions initiatives such as mindfulness, lunch n learn, manager training, mental health first aid training and more.
- 32 days holiday (plus Bank Holidays); 25 days annual leave plus 7 extra company‑wide days over Easter, Summer & Christmas.
- Life Assurance paid out at 3x annual salary.
- Comprehensive wellness benefit via AIG Smart Health, including 24/7 virtual GP service, mental health support, counselling and personalised health checks.
- Private Dental Insurance with Bupa.
- Salary sacrifice pension provided by Scottish Widows.
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay).
- Five free return‑to‑work maternity coaching sessions.
- Access to services such as Calm and Bippit (financial wellbeing coaching).
- Support for flexible working.
- Social committees that plan team, office and company‑wide events.
- Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships).
- Volunteer with a charity of your choice for a day each year.
- Dog‑friendly offices.
Interview Process
- Phone screen.
- 1st stage.
- 2nd stage.
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com. Our partnership with Neurodiversity Consultancy Lexxic provides training, support and advice.
Equal opportunities
Arbor Education is an equal opportunities organisation. Our goal is to create a workplace that represents, celebrates and supports people from all backgrounds, giving them the tools they need to thrive. We actively encourage applications from people of all backgrounds.
Refer a friend
Know someone who would be a good fit? Refer a friend, family member or colleague. If they are offered a role with Arbor, you will receive a voucher valued up to ÂŁ200. Email: careers@arbor-education.com.
Please note: We are unable to provide visa sponsorship at this time.
Seniority level: Mid–Senior level
Employment type: Full‑time
Job function: Other
Industries: IT Services and IT Consulting
Senior Product Marketing Manager employer: Arbor Education
Contact Detail:
Arbor Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences in a way that highlights your achievements and aligns with the role of Senior Product Marketing Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your relevant experience in B2B product marketing and showcase how your skills align with our mission at Arbor.
Show Off Your Storytelling Skills: Since we’re looking for an expert storyteller, don’t hold back! Use your application to demonstrate your ability to craft compelling messaging. Share examples of how you've successfully positioned products in the past.
Be Data-Driven: We love a good data analysis! Include any relevant metrics or insights from your previous roles that show how you’ve driven product adoption or improved go-to-market strategies. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Arbor Education
✨Know Your Product Inside Out
Before the interview, dive deep into Arbor's products and features. Understand how they benefit schools and what sets them apart from competitors. This knowledge will help you craft compelling narratives during the interview.
✨Showcase Your Storytelling Skills
As a Senior Product Marketing Manager, storytelling is key. Prepare examples of how you've successfully communicated product value in the past. Be ready to discuss how you would position Arbor’s products to resonate with different customer personas.
✨Demonstrate Your Market Understanding
Research the education sector and current trends affecting schools. Be prepared to discuss how Arbor can address these challenges and how your insights can shape the product marketing strategy.
✨Prepare for Cross-Functional Collaboration
Highlight your experience working with various teams like Product, Sales, and Customer Success. Share specific examples of how you've collaborated to launch successful products and drive customer adoption.
