At a Glance
- Tasks: Create and execute marketing strategies to boost engagement and support schools.
- Company: Join Arbor, a passionate team transforming school operations for happier workplaces.
- Benefits: Enjoy 32 days holiday, wellness support, and flexible working options.
- Other info: Opportunities for professional development and a supportive work culture.
- Why this job: Make a real impact in education while collaborating with diverse teams.
- Qualifications: Experience in customer marketing and strong communication skills required.
The predicted salary is between 43000 - 43000 £ per year.
Location: London, Hybrid
Salary: up to £43,000 per year
About us
At Arbor, we are committed to improving the working lives of school staff by transforming the way schools operate. Our school management systems empower over 12,500 schools and trusts to use data effectively and create happier, more productive working environments. We believe that schools should be joyful places to work and learn, and our tools are designed to support this vision.
About the role
We are seeking a Schools Customer Marketing Manager to join our Demand Generation Marketing team. This role is focused on generating leads from Arbor schools to support our upsell, cross sell and renewals goals. You will work closely with Sales, Customer Success and Product to design and execute marketing campaigns - if you’re collaborative and a good team player, this is the role for you.
Core responsibilities
- Develop and implement customer marketing strategies focused on generating upsell and cross sell leads from Arbor schools.
- Work with the Renewals team to create and deliver our Renewals Marketing programme.
- Collaborate with Sales, Customer Success and Product teams to identify customer needs and translate them into effective marketing campaigns.
- Create and manage targeted email marketing programmes, webinars, user groups, and other engagement activities tailored for school customers.
- Analyse campaign performance and customer data to continuously improve marketing activities and customer experience.
- Develop customer success stories and case studies that showcase the value of our products for schools.
- Manage key marketing platforms such as Hubspot and Gainsight to support segmentation, campaign automation, and customer journey mapping.
- Collaborate with the broader marketing team to ensure consistent brand messaging and voice.
About you
- Experience in customer marketing, preferably within the education or SaaS sectors.
- Strong understanding of B2B marketing principles, with an ability to create engaging campaigns that drive customer retention and product adoption.
- Excellent communication skills, both written and verbal, with the ability to craft compelling customer stories and messaging.
- Experience using marketing automation tools and CRM systems such as Hubspot, Salesforce, and Gainsight.
- Data‑driven mindset with ability to analyse campaign metrics to optimise marketing effectiveness.
- Ability to work collaboratively across teams, managing multiple projects and priorities efficiently.
- Passion for education and understanding of the challenges faced by schools is highly desirable.
- Strong organisational skills and attention to detail with a proactive, can‑do attitude.
What we offer
- The chance to work alongside a team of hard‑working, passionate people in a role where you’ll see the impact of your work every day.
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas.
- Life Assurance paid out at 3x annual salary.
- Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks.
- Private Dental Insurance with Bupa.
- Salary sacrifice Pension provided by Scottish Widows.
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay.
- 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
- Access to services such as Calm and Bippit (financial wellbeing coaching).
- All of our roles champion flexible working and we are happy to discuss what this means to you.
- Social committees that plan team, office and company wide events to bring people together and celebrate success.
- Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc).
- Volunteer with a charity of your choice for a day each year.
Interview process
- Phone screen
- 1st stage
- 2nd stage
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com. Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice. Arbor Education is an equal opportunities organisation. Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.
Refer a friend
Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com
Please note: We are unable to provide visa sponsorship at this time.
Schools Customer Marketing Manager employer: Arbor Education
At Arbor, we pride ourselves on being an exceptional employer dedicated to enhancing the working lives of school staff. Our vibrant work culture fosters collaboration and innovation, while our comprehensive benefits package, including 32 days of holiday, wellness initiatives, and professional development opportunities, ensures that our employees thrive both personally and professionally. Located in London, we offer a hybrid working model that promotes flexibility, allowing you to make a meaningful impact in the education sector from a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Schools Customer Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Arbor on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which is always a bonus!
✨Tip Number 2
Prepare for your interviews by researching Arbor's values and recent projects. Show us that you’re not just another candidate but someone who genuinely cares about transforming the education sector.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in customer marketing aligns with our goals. We want to hear how you can help us generate leads and improve customer engagement.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you fresh in our minds and shows your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Schools Customer Marketing Manager
Some tips for your application 🫡
Show Your Passion for Education:When writing your application, let your passion for education shine through! We love candidates who understand the challenges schools face and can relate to our mission of making schools joyful places to work and learn.
Tailor Your Experience:Make sure to highlight your experience in customer marketing, especially within the education or SaaS sectors. We want to see how your skills align with our goals, so don’t be shy about showcasing relevant campaigns you've worked on!
Be Data-Driven:We’re all about optimising our marketing efforts, so if you have experience analysing campaign metrics, make it known! Share specific examples of how you've used data to improve marketing effectiveness in your previous roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Arbor Education
✨Know Your Audience
Before the interview, take some time to research Arbor and its mission. Understand their focus on improving school environments and how your role as a Schools Customer Marketing Manager fits into that vision. This will help you tailor your responses and show genuine interest in the company.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with Sales, Customer Success, and Product teams, be prepared to discuss examples of how you've successfully collaborated in the past. Highlight specific projects where teamwork led to successful marketing campaigns or customer engagement.
✨Demonstrate Data-Driven Decision Making
Arbor values a data-driven mindset, so come ready to discuss how you've used analytics to inform your marketing strategies. Bring examples of how you've analysed campaign performance and adjusted your approach based on data insights to improve results.
✨Prepare Engaging Customer Stories
As part of your role, you'll need to create compelling customer success stories. Think about examples from your previous experience where you turned customer feedback into impactful narratives. Be ready to share these stories during the interview to showcase your storytelling skills.
