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- Tasks: Lead product marketing strategy and manage a team to drive product differentiation and adoption.
- Company: Join Arbor, a mission-driven company transforming education with innovative management tools for schools.
- Benefits: Enjoy 32 days holiday, flexible working, wellness support, and professional development opportunities.
- Why this job: Make a real impact in education while working in a supportive and dynamic environment.
- Qualifications: B2B product marketing experience, strong storytelling skills, and a passion for data analysis required.
- Other info: This is a 12-month maternity cover role starting September 2025, based in London.
The predicted salary is between 60000 - 75000 £ per year.
Location: London, Hybrid – two days per week in the office
Salary: up to £75,000
12 month FTC (Maternity Cover)
Start Date: 1st September 2025
About us
At Arbor, we’re on a mission to transform the way schools work for the better.
We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.
Our MIS and school management tools are already making a difference in over 7,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity – but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.
About the role
We are looking for an experienced Product Marketing Lead to join our marketing team and take ownership of our product marketing strategy at Arbor across our full suite of products
Responsibilities for the role are to manage a team of Product Marketers and lead strategy for product differentiation, new feature release, sales enablement, product adoption, and pricing implementation.
Core responsibilities
Planning and Strategy
- Take ownership of the Product Marketing strategy across go-to-market, differentiation, enablement, pricing, and adoption
- Collaborate with Heads of Product, Sales, and Customer Success, and with your peers in the Marketing leadership team, to enable these teams to hit commercial and customer goals
- Deep understanding of the market, customer, and product suite, establishing yourself as an authority on these topics within the business
- Generate insights and research that inform your planning and messaging
- Develop a strategy that covers:
- How we position ourselves in the market
- How we tell our story in ways that are inspiring to customers
- How we translate our product capabilities and product updates into messaging that is used throughout the company, clearly demonstrating customer value
- How we execute product launches that are compelling and easy to understand for our customers
Delivery and Results
Go to Market Planning and Pricing
- Own go-to-market and roadmap planning alongside our Product Team Leadership
- Partner with Product, Sales and Customer on major product releases and changes in company go-to-market
- Own pricing implementation across the business, helping us to bring new and updated pricing to market
Product Adoption
- Business partner with Customer Success and Product – delivering on a programme which drives customer value from our products
Storytelling and Sales Enablement
- Craft compelling, differentiated product-level positioning and key messages for Arbor’s products and new feature releases
- Understand our competitors and how to message Arbor to win against each of them
- Partner with Sales Leadership to understand how Product Marketing can support them with sales enablement and product training
- Own our library of sales enablement collateral which helps us improve our win rate
- Develop insight-driven customer personas and win themes for key roles in schools, MATs and LAs
- Own messaging and positioning that describes the value of Arbor for each customer segment
Team Leadership
- As a member of the Marketing SLT, ensure the team is working cohesively and is on track
- Directly manage our Product Marketing Manager, ensuring they are equipped to meet their goals and to develop in their career
- Manage the budget for Product Marketing activity, reporting on ROI and ensuring value vs quality remains balanced
- Feedback on your team’s work, helping them to achieve the best possible results
- Report weekly and monthly on results, identifying success and areas to improve
- Ensure best practice use of our tooling – e.g. Hubspot, Asana
- Be a brand custodian for Arbor
About you
- Experience in B2B product marketing
- Expert storyteller – you’re a natural at crafting compelling messaging and making copy shine
- Strong commercial mindset, with a proven ability to identify and capitalise on market opportunities to drive revenue growth and profitability.
- Experience working on multiple products within an organisation
- Minimum of 2 years experience as a line manager – you love coaching and developing people
- You thrive at the intersection of creating strategy and process, and helping cross-functional teams to execute
- A passion and aptitude for data analysis, advocating for customers and critical thinking
- Confidence to present and explain ideas to colleagues – must be resilient
- Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
- A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills
- Experience working with digital product and B2B sales teams to bring products to market
- Experience with customer research and surveys
- The ability to keep calm under pressure and able to juggle multiple projects with tight deadlines and shifting business demands
- Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways
- A bias for action where no task is too big or too small
Nice to have:
- Experience pricing products
- Experience in or with schools, EdTech
What we offer
The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
- Life Assurance paid out at 3x annual salary
- Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
- Private Dental Insurance with Bupa
- Salary sacrifice Pension provided by Scottish Widows
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
- 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
- Access to services such as Calm and Bippit (financial wellbeing coaching)
- All of our roles champion flexible working and we are happy to discuss what this means to you
- Social committees that plan team, office and company wide events to bring people together and celebrate success
- Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
- Volunteer with a charity of your choice for a day each year
Interview process
- Phone screen
- 1st stage interview which includes a short writing task
- 2nd stage with presentation
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at .
Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.
Arbor Education is an equal opportunities organisation
Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive – whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.
Refer a friend
Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email:
Please note: We are unable to provide visa sponsorship at this time.
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Product Marketing Lead (FTC) employer: Arbor Education
Contact Detail:
Arbor Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead (FTC)
✨Tip Number 1
Familiarise yourself with Arbor's mission and values. Understanding how they aim to transform the educational landscape will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Network with current or former employees of Arbor on platforms like LinkedIn. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of your past product marketing successes, especially in B2B contexts. Highlighting your ability to drive revenue growth and your storytelling skills will resonate well with the hiring team.
✨Tip Number 4
Stay updated on trends in the EdTech sector and be ready to share your thoughts on how these trends could impact Arbor's products. This shows your proactive approach and genuine interest in the industry.
We think you need these skills to ace Product Marketing Lead (FTC)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Product Marketing Lead position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in B2B product marketing, team leadership, and storytelling. Use specific examples that demonstrate your ability to drive revenue growth and manage product marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for education and your understanding of Arbor's mission. Highlight your experience in product marketing and how you can contribute to making schools happier places to work.
Prepare for the Writing Task: Since the interview process includes a short writing task, practice writing clear and engaging content that reflects your understanding of product marketing. Focus on crafting messages that resonate with target audiences, as this will be crucial for the role.
How to prepare for a job interview at Arbor Education
✨Understand Arbor's Mission
Before your interview, take some time to really understand Arbor's mission and values. They focus on transforming the educational experience for staff and students alike. Be prepared to discuss how your own values align with theirs and how you can contribute to their goal of creating happier working lives in schools.
✨Showcase Your Storytelling Skills
As a Product Marketing Lead, storytelling is key. Prepare examples of how you've crafted compelling messaging in the past. Think about how you can translate complex product features into relatable stories that resonate with customers, as this will be crucial in your role.
✨Prepare for Cross-Functional Collaboration
This role requires collaboration with various teams like Product, Sales, and Customer Success. Be ready to share your experiences working cross-functionally and how you’ve successfully led initiatives that required input from multiple stakeholders. Highlight your communication skills and ability to drive results through teamwork.
✨Demonstrate Data-Driven Decision Making
Arbor values a strong commercial mindset and data analysis skills. Come prepared with examples of how you've used data to inform marketing strategies or product positioning. Discuss any customer research or surveys you've conducted and how those insights shaped your decisions.
