Senior Content Manager in London

Location: London, Hybrid - two days per week in the office

Salary: up to £60,000 per year

About us

At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Our MIS and school management tools are already making a difference in over 13,000 schools and trusts.

About the role

We are looking for a Senior Content Manager to turn our high-level content strategy into high-impact campaigns that drive demand and awareness across Arbor and the full School Management Suite. You will lead the execution of content strategies for Arbor and the School Management Suite, under the direction of the Head of Brand and Content.

Role Responsibilities

• Content planning and delivery
  • Own the termly content calendar and deliver against the plan agreed with the Head of Brand and Content.
  • Generate customer and market insights to inform the content plan, sharing learnings with the team.
• Content and thought leadership
  • Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership.
  • Lead the production of flagship pieces for Arbor and develop equivalents across the other brands.
  • Act as the lead writer and editor for the group, turning customer interviews, panels, and internal expertise into credible thought leadership.
  • Hold the lead generation target for content marketing, working with Demand Gen on gating, launch sequencing, and nurture.
  • Adjust the content mix, with the Head of Brand and Content, based on funnel data.
  • Collaborate with Product Marketing to translate product messaging into campaigns that land with the right personas.
  • Manage and develop relationships with key partners for campaign and content launches.
  • Lead on programming event content.
• Brand operations and enablement
  • Maintain the brand asset library and apply brand guidelines consistently across content.
  • Handle incoming content and brand requests within the priorities set by the Head of Brand and Content.
  • Support the Events and design teams on print and event collateral, briefing suppliers as needed.
• Owned Channels and Brand Assets
  • Own the Arbor, SAMpeople, and TimeTabler websites, including blog publishing, page builds, content updates, and campaign landing pages.
  • Own organic growth and engagement on LinkedIn, for our brands and key people across the team.
  • Execute the group SEO and GEO plan set by the Head of Brand and Content, tracking impact on organic and AI-referral traffic.
  • Work with the Arbor Community platform to seed thought leadership and increase engagement.
  • Partner with the Senior Events Manager on content workstreams for ArborFest, industry conferences, and partner activations.
  • Maintain digital brand assets with the Product Marketing team as products evolve.
• Measurement and reporting
  • Report on gated content leads, webinar leads, content downloads, website sessions, AI referrals, and customer webinar attendance.
• Ways of working and team leadership
  • Use AI-assisted workflows in your own production to work faster and lift quality.
  • Manage freelancer and agency relationships, including capacity planning, briefing standards, and quality control.
  • Line manage one team member, setting priorities across brand and content projects, conducting regular 1:1s and reviews, and supporting their development within the team.

Requirements

• Multi-brand environment: Has worked in a house of brands, or multi brand environment.
• Brilliant writer and editor: Has written comprehensive, high quality thought-leadership in a competitive market with distinctive points of view.
• Content producer: Has delivered content tied to a measurable pipeline.
• AI-native: Uses AI-assisted approaches to work faster.
• Commercially minded and data-driven: Deep grasp of the marketing funnel, with hands-on HubSpot, Gainsight, and equivalent platforms.
• Brand custodian: Has maintained brand guidelines and an asset library; comfortable prioritising requests.
• Strong project manager: Runs several concurrent workstreams across content, events, and ad hoc requests without dropping the ball.
• Excellent eye for design: Not a designer, but can brief, spot off-brand work, and direct a freelancer to a better result.
• B2B experience: B2B background (SaaS or EdTech preferred); understands long buying cycles, multiple personas, and brand's role in trust-building.
• Stack: Experience using Canva, Claude, Gemini, Gainsight, HubSpot.

Benefits

• The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work every day.
• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays).
• Life Assurance paid out at 3x annual salary.
• Comprehensive wellness benefit provided by AIG Smart Health.
• Private Dental Insurance with Bupa.
• Salary sacrifice Pension provided by Scottish Widows.
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay.
• Access to services such as Calm and Bippit (financial wellbeing coaching).
• All of our roles champion flexible working.
• Social committees that plan team, office and company wide events.
• Dedicated professional development training budget.
• Volunteer with a charity of your choice for a day each year.

Interview process

• Phone screen
• 1st stage
• 2nd stage with task

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice. Arbor Education is an equal opportunities organisation.

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds.

Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200!