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- Tasks: Lead exciting marketing campaigns for SAMpeople, the UK's fastest-growing education HR system.
- Company: Join Arbor, a mission-driven company transforming schools for happier working lives.
- Benefits: Enjoy 32 days holiday, wellbeing initiatives, and a supportive team environment.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Experience in B2B marketing, creativity, and strong collaboration skills required.
- Other info: Dynamic role with opportunities for personal growth and innovation.
The predicted salary is between 29000 - 35000 £ per year.
Location: London
Salary: £35,000 - £42,000
About us
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day. Our MIS and school management tools are already making a difference in over 12,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days. At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education every day: the staff. We want to make schools more joyful places to work, as well as learn.
About the role
We are looking for an enthusiastic and customer-centric Marketing Manager to join our Marketing team and help us to create and deliver the termly SAMpeople Demand Generation marketing plan. SAMpeople is one of the products within Arbor’s School Management Suite and is the UK’s fastest-growing education HR system. The remit and focus of the role is to take responsibility for SAMpeople lead/demand generation across the full MAT lifecycle - from acquisition, to customer expansion, to renewal. It’s a broad and exciting role, so we’re looking for someone up for a challenge - if you’re collaborative and a good team player, this is the role for you.
Core responsibilities:
- Understanding the customer
- Build deep knowledge and understanding of the MAT market, and SAMpeople’s supporting product suite
- Generate insights on MATs, using them to create impactful messaging
- Be a go-to person on what will drive MAT interest and engagement in the SAMpeople suite
- Tactics and Delivery
- Create and deliver the termly SAMpeople suite Demand Generation marketing plan
- Research, craft, and implement outbound campaigns that convert prospects and customers alike
- Manage account planning with Sales Teams, identifying cross-sell opportunities and marketing tactics across Arbor and SAMpeople
- Identify key events we should attend to meet prospect and customer MATs
- Plan and manage MAT specific events - such as the MAT stream at ArborFest, MAT PN, or the CST conferences
- Develop MAT nurture campaigns e.g. webinars, books
- Partner with the SDR and Sales Teams to ensure outbound and ABM is as effective as possible
- Be the go-to person for support on outbound to enterprise prospects for the SAMpeople suite
- Systems and data
- Partner with the Marketing Ops Manager on data quality and overall system setup for SAMpeople in Hubspot, including integrations with Salesforce
- Be an expert in using Hubspot to achieve your goals and deliver your programme
- Other
- Be a brand custodian, helping to train others in our tone of voice
- Occasionally write blogs
Requirements
About you
- Hands-on experience in B2B Marketing, ideally within tech or SaaS
- Creative, tactical thinker - brilliant at creating plans and executing on them
- Excellent copywriting and editing skills - you can turn a piece of writing into something special
- Experience using Hubspot, Salesforce or Marketo (or other similar system)
- Excellent collaborator who enjoys working across multiple teams
- A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Heads of Sales
- An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion
- Strong analytical skills and data driven thinking, with a passion to use data to drive growth
- An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these
- Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change
Benefits
What we offer
The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work every day. We also offer:
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays).
Marketing Manager (SAMpeople) (Hiring Immediately) in London employer: Arbor Education
Contact Detail:
Arbor Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (SAMpeople) (Hiring Immediately) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the education sector. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is your chance to shine and demonstrate how you can bring value to the SAMpeople team at Arbor.
✨Tip Number 3
Prepare for interviews by researching Arbor and the MAT market. Understand their mission and values, and think about how your experience aligns with their goals. Tailor your answers to show you’re the perfect fit for their culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Arbor.
We think you need these skills to ace Marketing Manager (SAMpeople) (Hiring Immediately) in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with our mission at Arbor and the specific needs of the Marketing Manager role. Show us that you get what we're all about!
Be Creative with Your Copy: We love a bit of flair! Use your excellent copywriting skills to make your application stand out. Whether it's your cover letter or CV, let your personality shine through while keeping it professional.
Showcase Your Experience: Highlight your hands-on experience in B2B marketing, especially within tech or SaaS. We want to see how your past roles have prepared you for this exciting challenge with SAMpeople.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Arbor Education
✨Know Your Stuff
Before the interview, dive deep into understanding SAMpeople and its role within Arbor's School Management Suite. Familiarise yourself with the MAT market and think about how your experience in B2B marketing can contribute to their mission of transforming schools.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've executed, especially those that required creative thinking. Be ready to discuss how you crafted impactful messaging and how you can bring that same creativity to the SAMpeople Demand Generation marketing plan.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared with insights from your previous roles where data played a crucial part in decision-making. Discuss how you’ve used tools like Hubspot or Salesforce to drive growth and improve marketing strategies.
✨Collaboration is Key
Highlight your experience working across teams, especially with sales and design. Share specific examples of how you’ve collaborated effectively in the past, as this role emphasises teamwork and partnership with various departments.