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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns for a fast-growing education HR system.
- Company: Join Arbor, a mission-driven company transforming schools for the better.
- Benefits: Enjoy 32 days holiday, wellness support, and flexible working options.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Experience in B2B marketing, creativity, and strong collaboration skills required.
- Other info: Be part of a supportive team with great career growth opportunities.
The predicted salary is between 35000 - 42000 £ per year.
Location: London
Salary: £35,000 - £42,000
About us
At Arbor, we are on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Our MIS and school management tools are already making a difference in over 12,000 schools and trusts, giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
About the role
We are looking for an enthusiastic and customer-centric Marketing Manager to join our Marketing team and help us to create and deliver the termly SAMpeople Demand Generation marketing plan. SAMpeople is one of the products within Arbor's School Management Suite and is the UK's fastest-growing education HR system. The remit and focus of the role is to take responsibility for SAMpeople lead/demand generation across the full MAT lifecycle - from acquisition, to customer expansion, to renewal.
Core responsibilities:
- Understanding the customer
- Build deep knowledge and understanding of the MAT market, and SAMpeople's supporting product suite
- Generate insights on MATs, using them to create impactful messaging
- Be a go-to person on what will drive MAT interest and engagement in the SAMpeople suite
- Create and deliver the termly SAMpeople suite Demand Generation marketing plan
- Research, craft, and implement outbound campaigns that convert prospects and customers alike
- Manage account planning with Sales Teams, identifying cross-sell opportunities and marketing tactics across Arbor and SAMpeople
- Identify key events we should attend to meet prospect and customer MATs
- Plan and manage MAT specific events - such as the MAT stream at ArborFest, MAT PN, or the CST conferences
- Develop MAT nurture campaigns e.g. webinars, books
- Partner with the SDR and Sales Teams to ensure outbound and ABM is as effective as possible
- Be the go-to person for support on outbound to enterprise prospects for the SAMpeople suite
- Partner with the Marketing Ops Manager on data quality and overall system setup for SAMpeople in Hubspot, including integrations with Salesforce
- Be an expert in using Hubspot to achieve your goals and deliver your programme
- Be a brand custodian, helping to train others in our tone of voice
- Occasionally write blogs
About you
- Hands-on experience in B2B Marketing, ideally within tech or SaaS
- Creative, tactical thinker - brilliant at creating plans and executing on them
- Excellent copywriting and editing skills
- Experience using Hubspot, Salesforce or Marketo (or other similar system)
- Excellent collaborator who enjoys working across multiple teams
- A creative, commercial and analytical mindset
- An imaginative thinker
- Strong analytical skills and data driven thinking
- An entrepreneurial spirit
- Adaptable and agile
What we offer
- The chance to work alongside a team of hard-working, passionate people
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays)
- Life Assurance paid out at 3x annual salary
- Comprehensive wellness benefit provided by AIG Smart Health
- Private Dental Insurance with Bupa
- Salary sacrifice Pension provided by Scottish Widows
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
- Access to services such as Calm and Bippit
- All of our roles champion flexible working
- Social committees that plan team, office and company wide events
- Dedicated professional development training budget
- Volunteer with a charity of your choice for a day each year
- Dog friendly offices!
Interview process
- Phone screen
- 1st stage
- 2nd stage
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.
Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.
Arbor Education is an equal opportunities organisation. Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds.
Refer a friend
Know someone else who would be good for this role? You can refer a friend, family member or colleague. If they are offered a role with Arbor, we will say thank you with a voucher valued up to £200!
Please note: We are unable to provide visa sponsorship at this time.
Marketing Manager (SAMpeople) in London employer: Arbor Education
Contact Detail:
Arbor Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (SAMpeople) in London
✨Tip Number 1
Get to know the company inside out! Research Arbor's mission and values, especially how they aim to transform schools. This will help you tailor your conversations and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Arbor is present. Building relationships can give you insider info and might just land you a referral!
✨Tip Number 3
Prepare for those interviews by practising common questions related to marketing and education tech. Think about how your experience aligns with the role of Marketing Manager and be ready to share specific examples.
✨Tip Number 4
Don’t forget to follow up after your interviews! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive and keen!
We think you need these skills to ace Marketing Manager (SAMpeople) in London
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role and what we’re all about at Arbor. Dive into our mission and values, and think about how your experience aligns with them. This will help you craft a tailored application that stands out!
Show Off Your Skills: When you're writing your application, don’t hold back on showcasing your skills! Highlight your hands-on experience in B2B marketing and any creative campaigns you've executed. We want to see how you can bring your unique flair to the Marketing Manager role.
Be Authentic: Let your personality shine through in your writing! We’re looking for someone who’s not just qualified but also a good fit for our team culture. Share your passion for education and how you can contribute to making schools happier places to work.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Arbor!
How to prepare for a job interview at Arbor Education
✨Know Your Stuff
Before the interview, dive deep into understanding SAMpeople and its role within Arbor's suite. Familiarise yourself with the MAT market and think about how your experience aligns with their mission to create happier working lives in schools.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key! Prepare examples of past campaigns you've executed, especially those that involved innovative tactics. Be ready to discuss how you can bring fresh ideas to the table for SAMpeople's demand generation.
✨Data is Your Best Friend
Brush up on your analytical skills and be prepared to discuss how you've used data to drive marketing decisions in the past. Highlight your experience with tools like Hubspot and Salesforce, as they’re crucial for this role.
✨Be a Team Player
Collaboration is essential at Arbor. Think of examples where you've successfully worked across teams to achieve a common goal. Show them that you're not just a lone wolf but someone who thrives in a team environment.