At a Glance
- Tasks: Lead brand strategy and content creation to elevate Arbor's presence in the education sector.
- Company: Join Arbor, a mission-driven company transforming schools for happier working lives.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Shape the future of education branding and make a real impact on school communities.
- Qualifications: Proven experience in brand architecture and strategic content development.
The predicted salary is between 72000 - 100000 £ per year.
Location: London, Hybrid - 3 days in the office per week
Salary: up to £100,000
About us
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day. Our MIS and school management tools are already making a difference in over 10,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days. At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education every day: the staff. We want to make schools more joyful places to work, as well as learn.
About the role
We are looking for a Head of Brand and Content to take ownership of how the Arbor brand exists in the world. This is not just about maintaining guidelines; it is about architecture and perception. You will define how our house of brands fits together, how we integrate acquired companies from a brand point of view, and how we position ourselves to investors and customers alike. You will lead a high-performing function comprising Content, Events, and Brand, with the potential to absorb Community management in the future. We need a strategic brain to build the framework and a creative soul to fill it with world-class storytelling.
Core responsibilities
- Brand Architecture and Strategy
- Brand management: Define and refine Arbor’s brand architecture. Determine the relationship between parent brand, sub-brands, and product lines to maximise equity and clarity.
- M&A integration: Lead the brand integration workstream for future acquisitions. Develop playbooks for absorbing new brands, deciding when to retire, endorse, or keep distinct identities.
- Market positioning: Partner with Product Marketing to shape how Arbor enters new adjacencies and markets. Conduct market research and competitor analysis to position us competitively in new areas.
- Visual identity: Own the visual language of Arbor. Ensure strict consistency of brand guidelines across all touchpoints, from product UI to sales decks.
- Investor brand: Craft the narrative for the investor community, ensuring our external market value proposition aligns with our corporate growth story.
- Content Strategy
- Perceptions strategy: Move beyond simple content marketing to shape market perceptions. Define the themes Arbor must own to win.
- Demand-driven content: Oversee the production of high-impact assets (eBooks, webinars, blogs, whitepapers) that fuel our Demand Generation engine.
- Channel strategy: Orchestrate content distribution across social media, the website, and external publications to maximise reach and engagement.
- Evolution: Prepare the strategy for potentially folding Arbor HQ, our online community, into the content function, creating a loop between user-generated content and brand-led thought leadership.
- Search Evolution (SEO & GEO): Lead the organic growth strategy by bridging the gap between traditional Search Engine Optimisation (SEO) and the new frontier of Generative Engine Optimisation (GEO). Ensure Arbor’s content is structured, authoritative, and citation-worthy to maximise visibility in AI-driven answer engines alongside traditional SERPs.
- Corporate Communications and PR
- Reputation management: Lead both proactive storytelling (securing placements, awards, and speaking slots) and reactive PR (crisis communications and issue management).
- Executive visibility: Build the profiles of Arbor’s leadership team, positioning them as industry thought leaders.
- Events and Experiences
- Event strategy: Direct the strategy for proprietary events, trade shows, and partner activations. Ensure every physical and digital event reinforces our brand promise.
- Leadership and Collaboration
- Cross-functional ally: Partner closely with Product Marketing on new product and market entry, and with Demand Generation to co-create campaigns where brand acts as the force multiplier for conversion.
- Team development: Mentor and manage a multi-disciplinary team of Brand and Content Marketing Managers, our Senior Events Manager, and our network of freelance Designers.
Requirements
About you
Brand architecture expert: You have proven experience.
Head of Content and Brand in London employer: Arbor Education
At Arbor, we pride ourselves on being an exceptional employer dedicated to transforming the educational landscape. Our hybrid work model in London promotes a healthy work-life balance, while our commitment to employee growth ensures that you will thrive in a supportive and innovative environment. Join us in creating joyful workplaces for educators, where your contributions will directly impact over 10,000 schools and trusts, making a meaningful difference every day.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content and Brand in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether in person or virtually, let your authentic self shine through. Share your passion for brand strategy and content creation, and make sure they see how you can bring joy to their team.
✨Tip Number 3
Prepare for interviews by researching the company’s brand and content strategies. Be ready to discuss how you can enhance their brand architecture and storytelling. Tailor your examples to show how your experience aligns with their mission of creating happier working lives in education.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our mission to transform schools for the better.
We think you need these skills to ace Head of Content and Brand in London
Some tips for your application 🫡
Show Your Passion for Education:When writing your application, let us see your enthusiasm for transforming the education sector. Share personal stories or experiences that highlight why you care about making schools better places for staff and students alike.
Tailor Your Content Strategy:Make sure to align your content strategy with our mission at Arbor. Discuss how you would approach brand architecture and storytelling in a way that resonates with our values and goals. We want to see your creative side!
Be Clear and Concise:While we love creativity, clarity is key! Ensure your application is well-structured and easy to read. Use bullet points where necessary and keep your language straightforward to make a strong impression.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Arbor Education
✨Know the Brand Inside Out
Before your interview, dive deep into Arbor's mission and values. Understand how they aim to transform schools and create happier working lives. This knowledge will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed brand architecture or managed content strategies in the past. Be ready to discuss how you would approach integrating new brands and positioning Arbor in new markets. This will highlight your strategic brain, which is crucial for this role.
✨Bring Creative Ideas to the Table
Think about innovative storytelling methods that could elevate Arbor's brand. Whether it's through demand-driven content or unique event strategies, come prepared with fresh ideas that showcase your creative soul. This will set you apart as a candidate who can fill the framework with compelling narratives.
✨Engage with Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Ask about their current challenges in brand management or how they envision the integration of community management. Engaging in a two-way conversation shows your enthusiasm and critical thinking skills.
