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For Companies At a Glance
- Tasks: Lead brand strategy and content creation to transform education experiences.
- Company: Join Arbor, a mission-driven tech company revolutionising school management.
- Benefits: Enjoy 32 days holiday, wellness support, and flexible working options.
- Why this job: Make a real impact in education while developing your creative and strategic skills.
- Qualifications: Experience in brand architecture, content leadership, and B2B marketing.
- Other info: Dynamic team culture with opportunities for professional growth and community engagement.
The predicted salary is between 60000 - 80000 £ per year.
Location: London, Hybrid
Salary: up to £100,000
About us
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Our MIS and school management tools are already making a difference in over 10,000 schools and trusts, giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education every day: the staff. We want to make schools more joyful places to work, as well as learn.
About the role
We are looking for a Head of Brand and Content to take ownership of how the Arbor brand exists in the world. This is not just about maintaining guidelines; it is about architecture and perception. You will define how our "house of brands" fits together, how we integrate acquired companies from a brand point of view, and how we position ourselves to investors and customers alike. You will lead a high-performing function comprising Content, Events, and Brand, with the potential to absorb Community management in the future.
Core responsibilities
- Brand Architecture and Strategy
- Brand management: Define and refine Arbor’s brand architecture.
- M&A integration: Lead the brand integration workstream for future acquisitions.
- Market positioning: Partner with Product Marketing to shape how Arbor enters new adjacencies and markets.
- Visual identity: Own the visual language of Arbor.
- Investor brand: Craft the narrative for the investor community.
- Perceptions strategy: Move beyond simple "content marketing" to shape market perceptions.
- Demand-driven content: Oversee the production of high-impact assets.
- Channel strategy: Orchestrate content distribution across various platforms.
- Evolution: Prepare the strategy for potentially folding Arbor HQ into the content function.
- Search Evolution (SEO & GEO): Lead the organic growth strategy.
- Reputation management: Lead both proactive storytelling and reactive PR.
- Executive visibility: Build the profiles of Arbor’s leadership team.
- Event strategy: Direct the strategy for proprietary events, trade shows, and partner activations.
- Cross-functional ally: Partner closely with Product Marketing and Demand Generation.
- Team development: Mentor and manage a multi-disciplinary team.
About you
- Brand architecture expert: Proven experience managing a complex "house of brands".
- M&A: Successfully navigated the brand complexities of M&A and integrations.
- Content leader: Experience running a content function that drives measurable demand.
- B2B pedigree: Deep experience in B2B (SaaS/Tech preferred).
- Corporate comms: Comfortable handling PR and crisis communications.
- Strategic and creative: Ability to model brand hierarchy scenarios and critique content.
- Brilliant writer: Capable of creating compelling copy and improving others' writing.
- Visual literacy: Excellent eye for design and ability to direct a creative team.
- Commercial acumen: Understanding that brand serves the business.
What we offer
- The chance to work alongside a team of hard-working, passionate people.
- A dedicated wellbeing team who champion initiatives such as mindfulness and mental health support.
- 32 days holiday (plus Bank Holidays).
- Life Assurance paid out at 3x annual salary.
- Comprehensive wellness benefit provided by AIG Smart Health.
- Private Dental Insurance with Bupa.
- Salary sacrifice Pension provided by Scottish Widows.
- Enhanced maternity and adoption leave.
- Access to services such as Calm and Bippit.
- Flexible working arrangements.
- Social committees that plan team and company-wide events.
- Dedicated professional development training budget.
- Volunteer with a charity of your choice for a day each year.
- Dog friendly offices!
Interview process
- Phone screen
- 1st stage
- 2nd stage
We are committed to a fair and comfortable recruitment process. If you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.
Arbor Education is an equal opportunities organisation. Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds.
Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague. If they are offered a role with Arbor, we will say thank you with a voucher valued up to £200!
Please note: We are unable to provide visa sponsorship at this time.
Head of Brand & Content in London employer: Arbor Education
Contact Detail:
Arbor Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Content in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Arbor’s brand and values. Understand their mission to transform schools and think about how your skills can contribute to that vision. Tailor your responses to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you articulate your thoughts clearly and confidently when it’s time for the real deal.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Head of Brand & Content in London
Some tips for your application 🫡
Show Your Passion for Education: When writing your application, let your love for education shine through! We want to see how your experiences and values align with our mission to make schools happier places. Share personal stories or insights that highlight your commitment to transforming the educational landscape.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Head of Brand & Content role. We’re looking for someone who understands brand architecture and content strategy, so make sure to highlight relevant achievements.
Be Creative and Authentic: This role is all about storytelling, so don’t be afraid to let your creativity flow in your application. Use a tone that reflects your personality while remaining professional. We appreciate authenticity, so be yourself and let us see the real you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our team at Arbor. We can’t wait to hear from you!
How to prepare for a job interview at Arbor Education
✨Know Your Brand Inside Out
Before the interview, dive deep into Arbor's brand values and mission. Understand how they position themselves in the education sector and be ready to discuss how your vision aligns with theirs. This shows genuine interest and helps you articulate how you can enhance their brand architecture.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully managed brand integrations or developed content strategies in previous roles. Be specific about the challenges you faced and the measurable outcomes of your actions. This will demonstrate your ability to think strategically and creatively, which is crucial for the Head of Brand & Content role.
✨Be Ready to Discuss Market Trends
Stay updated on current trends in the education technology space and how they impact branding and content strategies. Bring insights to the table during your interview, especially regarding how Arbor can leverage these trends to enhance its market positioning and visibility.
✨Prepare Thoughtful Questions
Craft questions that reflect your understanding of Arbor's goals and challenges. Ask about their approach to integrating new brands post-acquisition or how they measure the success of their content strategies. This not only shows your enthusiasm but also your strategic mindset.
