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For Companies At a Glance
- Tasks: Lead brand strategy and content creation to transform education through innovative storytelling.
- Company: Join Arbor, a mission-driven tech company revolutionising the school experience.
- Benefits: Enjoy 32 days holiday, wellness support, and flexible working arrangements.
- Why this job: Make a real impact in education while shaping a brand that matters.
- Qualifications: Experience in brand architecture, content leadership, and B2B marketing.
- Other info: Collaborative culture with opportunities for professional growth and community engagement.
The predicted salary is between 72000 - 84000 £ per year.
Location: London, Hybrid - 3 days in the office per week
Salary: up to £100,000
About us
At Arbor, we are on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Our MIS and school management tools are already making a difference in over 10,000 schools and trusts, giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education every day: the staff. We want to make schools more joyful places to work, as well as learn.
About the role
We are looking for a Head of Brand and Content to take ownership of how the Arbor brand exists in the world. This is not just about maintaining guidelines; it is about architecture and perception. You will define how our "house of brands" fits together, how we integrate acquired companies from a brand point of view, and how we position ourselves to investors and customers alike. You will lead a high-performing function comprising Content, Events, and Brand, with the potential to absorb Community management in the future.
Core responsibilities
- Brand Architecture and Strategy
- Brand management: Define and refine Arbor's brand architecture.
- M&A integration: Lead the brand integration workstream for future acquisitions.
- Market positioning: Partner with Product Marketing to shape how Arbor enters new adjacencies and markets.
- Visual identity: Own the visual language of Arbor.
- Investor brand: Craft the narrative for the investor community.
- Perceptions strategy: Move beyond simple "content marketing" to shape market perceptions.
- Demand-driven content: Oversee the production of high-impact assets.
- Channel strategy: Orchestrate content distribution across social media, the website, and external publications.
- Evolution: Prepare the strategy for potentially folding Arbor HQ into the content function.
- Search Evolution (SEO & GEO): Lead the organic growth strategy.
- Reputation management: Lead both proactive storytelling and reactive PR.
- Executive visibility: Build the profiles of Arbor's leadership team.
- Event strategy: Direct the strategy for proprietary events, trade shows, and partner activations.
- Cross-functional ally: Partner closely with Product Marketing on new product and market entry.
- Team development: Mentor and manage a multi-disciplinary team.
Requirements
- Brand architecture expert: Proven experience managing a complex "house of brands".
- M&A: Successfully navigated the brand complexities of M&A and integrations.
- Content leader: Experience running a content function that drives measurable demand.
- B2B pedigree: Deep experience in B2B (SaaS/Tech preferred).
- Corporate comms: Comfortable handling PR, investor relations messaging, and crisis comms.
- Strategic and creative: Ability to model brand hierarchy scenarios and critique creative work.
- Brilliant writer: Capable of creating compelling copy and helping others improve their writing.
- Visual literacy: Excellent eye for design and ability to direct a creative team.
- Commercial acumen: Understanding that brand serves the business.
Benefits
The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work every day. We also offer:
- A dedicated wellbeing team who champion initiatives such as mindfulness and mental health support.
- 32 days holiday (plus Bank Holidays).
- Life Assurance paid out at 3x annual salary.
- Comprehensive wellness benefit provided by AIG Smart Health.
- Private Dental Insurance with Bupa.
- Salary sacrifice Pension provided by Scottish Widows.
- Enhanced maternity and adoption leave.
- Access to services such as Calm and Bippit.
- All of our roles champion flexible working.
- Social committees that plan team and company-wide events.
- Dedicated professional development training budget.
- Volunteer with a charity of your choice for a day each year.
Interview process
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team.
Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic.
Arbor Education is an equal opportunities organisation.
Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds.
Head of Brand in London employer: Arbor Education
Contact Detail:
Arbor Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show up and shine! Attend industry events, workshops, or meetups. Being present not only helps you learn but also puts you in front of potential employers.
✨Tip Number 3
Don’t be shy about following up! After interviews or networking events, drop a quick thank-you note. It keeps you fresh in their minds and shows your enthusiasm.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Plus, it gives you a better chance to stand out in the crowd.
We think you need these skills to ace Head of Brand in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role and our mission shine through. We want to see how you connect with our vision of transforming schools and making them happier places to work.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience and skills that align with the Head of Brand role. We love seeing how your background fits into our brand architecture and content strategy!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your qualifications and ideas. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Arbor Education
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you thoroughly understand Arbor's brand values and mission. Familiarise yourself with their current brand architecture and how they position themselves in the market. This will not only show your genuine interest but also help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've successfully managed brand architecture or navigated M&A integrations in the past. Be ready to share your thought process on how you would approach Arbor's unique challenges, especially in terms of market positioning and content strategy.
✨Demonstrate Creative Storytelling Skills
As a Head of Brand, storytelling is key. Bring along samples of your previous work that highlight your ability to craft compelling narratives. Whether it's a successful campaign or a piece of content that drove engagement, be prepared to explain the impact it had and how it relates to Arbor's goals.
✨Engage with Questions
Interviews are a two-way street! Prepare insightful questions that reflect your understanding of Arbor's brand and its future direction. Ask about their vision for integrating new brands or how they measure the success of their content strategy. This shows you're not just interested in the role, but also in contributing to the company's growth.
