At a Glance
- Tasks: Create engaging content and manage brand channels to drive demand and build trust.
- Company: Join Arbor, a mission-driven company transforming education for happier working lives.
- Benefits: Enjoy 32 days holiday, wellness support, and flexible working options.
- Other info: Collaborative team culture with opportunities for professional development.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Strong writing skills and experience in B2B content creation preferred.
The predicted salary is between 45000 - 45000 £ per year.
Location: London, Hybrid - two days per week in the office
Salary: up to £45,000 per year
About us
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Our MIS and school management tools are already making a difference in over 12,500 schools and trusts. At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education every day.
About the role
As our Brand and Content Manager, you’ll be the engine behind the day-to-day content pipeline and brand channels for Arbor and the wider Arbor School Management Suite. Working closely with product marketing, demand generation and commercial teams, you will turn complex customer insights and internal expertise into clear, compelling stories that build brand trust and drive demand.
Core responsibilities
- Produce draft-to-publish content across our brands, including blogs, case studies, gated content, white papers, emails and social posts.
- Act as an expert writer and editor, translating customer interviews and internal knowledge into authoritative, credible copy.
- Support flagship content initiatives for Arbor and help establish equivalent campaigns across other suite brands.
- Repurpose long-form assets into engaging, short-form formats across multiple marketing channels.
- Partner with Demand Gen on gating strategy, launch sequencing and nurture campaigns to hit termly content lead and pipeline targets.
- Collaborate with Product Marketing to map product messaging directly to key buyer personas.
- Create on-brand visual assets using Canva and AI tools.
- Own day-to-day web publishing across the Arbor suite websites, managing blog posts, landing page updates, and cross-business content requests.
- Run organic LinkedIn posting and engagement for our brands, while supporting key internal voices across the business.
- Execute group SEO and AI Engine Optimization (AEO) workflows, tracking organic visibility and AI-referral growth.
- Seed content within the Arbor Community platform to deepen engagement with our user base.
- Protect and champion Arbor brand guidelines, keeping our asset libraries updated and flagging off-brand work.
- Support the delivery of print and event collateral, including supplier coordination.
- Track and report on gated content leads, webinar attendance, asset downloads, web sessions and AI-driven referrals.
- Embed AI-assisted workflows into your daily routine to compress production timelines and raise overall output quality.
- Oversee freelancer and agency support, managing briefs and maintaining strict quality control.
Requirements
- A strong writer who produces clear, engaging long- and short-form content with high editorial standards (SaaS or EdTech experience preferred).
- Hands-on experience operating a CMS, managing organic LinkedIn and applying core SEO/AEO principles.
- Proven track record of creating content tied directly to lead generation, gating strategies and nurture journeys.
- Active user of AI-assisted tools (e.g., Claude, Gemini) to work faster, scale output and build reusable team workflows.
- Comfortable reading sales funnels, content performance metrics and building reports in HubSpot.
- A keen eye for visual detail and strict alignment with brand guidelines with experience briefing design teams effectively.
- Able to balance multiple concurrent campaigns, channel operations and ad-hoc business requests.
- Understanding of complex buying cycles, multi-persona landscapes and how brand equity drives trust.
- Experience with Canva, Claude, Gemini, GA4 and HubSpot.
Benefits
- The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work every day.
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays).
- Life Assurance paid out at 3x annual salary.
- Comprehensive wellness benefit provided by AIG Smart Health.
- Private Dental Insurance with Bupa.
- Salary sacrifice Pension provided by Scottish Widows.
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay.
- Access to services such as Calm and Bippit (financial wellbeing coaching).
- All of our roles champion flexible working.
- Social committees that plan team, office and company wide events to bring people together and celebrate success.
- Dedicated professional development training budget.
- Volunteer with a charity of your choice for a day each year.
Interview process
- Phone screen
- 1st stage
- 2nd stage
We are committed to a fair and equitable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.
Brand & Content Marketing Manager in London employer: Arbor Education
At Arbor, we pride ourselves on being an exceptional employer that champions a healthy work-life balance and fosters a supportive, collaborative culture. Our remote working environment allows for flexibility while providing ample opportunities for professional growth and development, ensuring our team members are not only challenged but also fulfilled in their roles. Join us in our mission to create happier working lives for educators, where your contributions directly impact the future of education.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Content Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arbor Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arbor Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arbor Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arbor Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Content Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arbor Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arbor Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arbor Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arbor Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arbor Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arbor Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
