At a Glance
- Tasks: Create impactful marketing campaigns and manage brand storytelling across multiple platforms.
- Company: Join Arbor Education, transforming schools for a better future.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic role with potential for career advancement in a mission-driven company.
- Why this job: Make a real difference in education while shaping brand identity and strategy.
- Qualifications: Experience in content marketing and strong collaboration skills required.
The predicted salary is between 40000 - 45000 £ per year.
hackajob is collaborating with Arbor Education to connect them with exceptional professionals for this role.
Location: London, Hybrid
Salary: £40,000 to £45,000 per year
About us
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day. Our MIS and school management tools are already making a difference in over 12,500 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days. At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education every day: the staff. We want to make schools more joyful places to work, as well as learn.
About the role
We are looking for a Brand and Content Marketing Manager to turn our high-level brand and content strategy into high-impact campaigns that drive demand, awareness, and brand love across Arbor and the full School Management Suite. This role isn't just about managing output; it's about holding the line on voice, identity, and premium quality as we aggressively scale into new and adjacent markets.
You will own the day-to-day operations of our multi-brand ecosystem, balancing creative storytelling with commercial rigour. On one hand, you will hold a direct stake in our pipeline, using content as a strategic lever to hit termly lead and SQL targets. On the other, you will lead our brand enablement, defining the intake processes, guardrails, and asset libraries that empower the wider business.
As we look to the future, you will help shape the workflows of an AI-native content team and orchestrate a world-class network of freelance designers, videographers, and photographers. Partnering deeply with Demand Gen, Product, Customer Success, and Sales, you will also support the Head of Brand and Content on critical integration workstreams as our group continues to expand through organic growth and M&A. We need an operational engine who can execute at pace and an inspiring cross-functional collaborator to unite our story.
Role Responsibilities
- Strategy and multi-brand orchestration: Co-author the termly Brand and Content calendar with the Head of Brand and Content, and own the delivery plan beneath it. Generate customer and market insights to inform planning and messaging, sharing learnings with the team and wider business.
- Content and thought leadership: Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership. Lead the production of flagship pieces for Arbor and develop equivalents across the other brands. Act as a lead writer and editor for the group, turning customer interviews, panels, and internal expertise into credible thought leadership. Hold the lead generation target for content marketing, working with Demand Gen on gating, launch sequencing, and nurture. Reshape the content mix based on funnel data, not preference. Collaborate with Product Marketing to translate product messaging into campaigns that land with the right personas. Use partnership channels as a multiplier on content launches.
- Brand architecture, operations and enablement: Maintain brand guidelines and the asset library across our brands, and run the enablement intake for the wider business: triage requests, set expectations, and deliver or route the work. Support the Head of Brand and Content on M&A and brand integration and strategy workstreams, owning specific workstreams within the agreed playbook. Own and manage specific workstreams within the defined playbook to support the Head of Brand and Content on M&A and brand integration and strategy initiatives. Own production of print and event collateral (brochures, leaflets, roller banners, badges, lanyards, merch) end-to-end, including supplier management.
- Owned Channels and Brand Assets: Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day, including blog publishing, page builds, content updates, and campaign landing pages. Own organic growth and engagement on LinkedIn, for our brands and key people across the team. Own the group SEO and GEO strategy, tracking impact on organic and AI-referral traffic. Shape our presence on the Arbor Community platform and seed thought leadership where customers gather. Partner with the Senior Events Manager on content workstreams for ArborFest, industry conferences, and partner activations, including programme copy, speaker b.
Brand and Content Marketing Manager in Leeds employer: Arbor Education
At Arbor, we pride ourselves on being an exceptional employer that champions a healthy work-life balance and fosters a supportive, collaborative culture. Our remote working environment allows for flexibility while providing ample opportunities for professional growth and development, ensuring our team members are not only challenged but also fulfilled in their roles. Join us in our mission to create happier working lives for educators, where your contributions directly impact the future of education.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Content Marketing Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arbor Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arbor Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arbor Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arbor Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Content Marketing Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arbor Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arbor Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arbor Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arbor Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arbor Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arbor Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
