At a Glance
- Tasks: Lead impactful brand campaigns and manage a multi-brand ecosystem with creative storytelling.
- Company: Join Arbor Education, transforming schools for happier working lives.
- Benefits: 32 days holiday, wellbeing initiatives, and a supportive work environment.
- Other info: Collaborate with a dynamic team and shape the future of content in education.
- Why this job: Make a real difference in education while driving brand love and awareness.
- Qualifications: Strong project management skills and experience in brand marketing.
The predicted salary is between 60000 - 80000 £ per year.
Hackajob is collaborating with Arbor Education to connect them with exceptional professionals for this role.
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.
Our MIS and school management tools are already making a difference in over 12,500 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education every day: the staff. We want to make schools more joyful places to work, as well as learn.
We are looking for a Brand and Content Marketing Manager to turn our high-level brand and content strategy into high-impact campaigns that drive demand, awareness, and brand love across Arbor and the full School Management Suite. It's about holding the line on voice, identity, and premium quality as we aggressively scale into new and adjacent markets.
You will own the day-to-day operations of our multi-brand ecosystem, balancing creative storytelling with commercial rigour. On one hand, you will hold a direct stake in our pipeline, using content as a strategic lever to hit termly lead and SQL targets. On the other, you will lead our brand enablement, defining the intake processes, guardrails, and asset libraries that empower the wider business.
As we look to the future, you will help shape the workflows of an AI-native content team and orchestrate a world-class network of freelance designers, videographers, and photographers. Partnering deeply with Demand Gen, Product, Customer Success, and Sales, you will also support the Head of Brand and Content on critical integration workstreams as our group continues to expand through organic growth.
Key Responsibilities:
- Strong project manager: Runs several concurrent workstreams across content, events, and ad hoc requests without dropping the ball.
- Not a designer, but can brief, spot off-brand work, and direct a freelancer to a better result.
- Understands long buying cycles, multiple personas, and brand’s role in trust-building.
A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company-wide days given over Easter, Summer.
Content Senior Brand Manager employer: Arbor Education
At Arbor, we pride ourselves on being an exceptional employer that champions a healthy work-life balance and fosters a supportive, collaborative culture. Our remote working environment allows for flexibility while providing ample opportunities for professional growth and development, ensuring our team members are not only challenged but also fulfilled in their roles. Join us in our mission to create happier working lives for educators, where your contributions directly impact the future of education.
StudySmarter Expert Advice🤫
We think this is how you could land Content Senior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arbor Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arbor Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arbor Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arbor Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Senior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arbor Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arbor Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arbor Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arbor Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arbor Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arbor Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
