At a Glance
- Tasks: Create impactful marketing campaigns that drive brand awareness and engagement.
- Company: Join Arbor, a mission-driven company transforming education for happier school environments.
- Benefits: Enjoy 32 days holiday, wellness support, and flexible working options.
- Other info: Collaborate with passionate teams and enjoy a dog-friendly office!
- Why this job: Make a real difference in education while developing your marketing skills.
- Qualifications: Experience in content marketing and strong writing skills required.
The predicted salary is between 40000 - 45000 £ per year.
Location: London, Hybrid
Salary: £40,000 to £45,000 per year
About us
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Our MIS and school management tools are already making a difference in over 12,500 schools and trusts, giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
About the role
We are looking for a Brand and Content Marketing Manager to turn our high-level brand and content strategy into high-impact campaigns that drive demand, awareness, and brand love across Arbor and the full School Management Suite. This role isn't just about managing output; it's about holding the line on voice, identity, and premium quality as we aggressively scale into new and adjacent markets.
Role Responsibilities
- Strategy and multi-brand orchestration: Co-author the termly Brand and Content calendar with the Head of Brand and Content, and own the delivery plan beneath it. Generate customer and market insights to inform planning and messaging.
- Content and thought leadership: Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership. Act as a lead writer and editor for the group.
- Brand architecture, operations and enablement: Maintain brand guidelines and the asset library across our brands, and run the enablement intake for the wider business.
- Owned Channels and Brand Assets: Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day, including blog publishing, page builds, content updates, and campaign landing pages.
- Measurement and reporting: Maintain up-to-date reporting on gated content leads, webinar leads, content downloads, website sessions, AI referrals, and customer webinar attendance.
- Ways of working and team leadership: Contribute to the team’s shift to agentic and AI-assisted production; manage freelancer and agency relationships.
What we offer
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays).
- Life Assurance paid out at 3x annual salary.
- Comprehensive wellness benefit provided by AIG Smart Health.
- Private Dental Insurance with Bupa.
- Salary sacrifice Pension provided by Scottish Widows.
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay.
- Access to services such as Calm and Bippit (financial wellbeing coaching).
- All of our roles champion flexible working.
- Social committees that plan team, office and company wide events.
- Dedicated professional development training budget.
- Volunteer with a charity of your choice for a day each year.
- Dog friendly offices!
Arbor Education is an equal opportunities organisation. Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds.
Brand and Content Marketing Manager employer: Arbor Education
At Arbor, we pride ourselves on being an exceptional employer, offering a vibrant work culture that prioritises employee wellbeing and professional growth. With a generous benefits package including 32 days of holiday, comprehensive wellness support, and a commitment to flexible working, our London-based team thrives in an environment that fosters creativity and collaboration, making a meaningful impact in the education sector every day.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Content Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you're into content creation. Share it during interviews or even on social media to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their mission and values. Remember, they want to see how you can contribute to making schools happier places!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our mission at Arbor.
We think you need these skills to ace Brand and Content Marketing Manager
Some tips for your application 🫡
Show Your Passion for Education:When you're writing your application, let your love for education shine through! We want to see how your experiences and values align with our mission to make schools happier places. Share personal stories or insights that highlight your commitment to transforming the educational landscape.
Tailor Your Content:Make sure to customise your application to reflect the specific role of Brand and Content Marketing Manager. Use keywords from the job description and demonstrate how your skills in content creation and brand management can drive demand and awareness for Arbor. We love a good fit!
Be Creative and Authentic:This role is all about storytelling, so don’t be afraid to showcase your creative flair in your application. Whether it’s through your writing style or the examples you choose to include, we want to see your unique voice and how you can bring our brand to life.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, it shows us you’re genuinely interested in joining our team at Arbor!
How to prepare for a job interview at Arbor Education
✨Know Your Brand Inside Out
Before the interview, dive deep into Arbor's mission and values. Understand how their tools are transforming schools and be ready to discuss how your experience aligns with their goal of creating happier working lives for staff.
✨Showcase Your Content Skills
Prepare examples of your previous work that demonstrate your ability to create high-impact content. Bring along case studies or samples that highlight your writing, editing, and strategic thinking, especially in a B2B context.
✨Be Data-Driven
Familiarise yourself with key metrics related to content marketing and brand awareness. Be prepared to discuss how you've used data to inform your strategies and how you can apply this at Arbor to drive lead generation.
✨Collaborative Spirit is Key
Arbor values cross-functional collaboration, so come ready to share examples of how you've successfully worked with different teams. Highlight your experience in managing multiple projects and how you can unite diverse voices under a cohesive brand narrative.
