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- Tasks: Lead product marketing strategies and connect with users through compelling narratives.
- Company: Join Aave Labs, a pioneer in blockchain technology with a collaborative culture.
- Benefits: Competitive salary, diverse team, and opportunities for personal growth.
- Why this job: Shape the future of finance and make a real impact in a fast-paced environment.
- Qualifications: 7+ years in product marketing, strong communication skills, and user empathy.
- Other info: Diverse and inclusive workplace that values every individual's unique identity.
The predicted salary is between 36000 - 60000 £ per year.
Aave Labs builds innovative products leveraging blockchain technologies. Our suite includes the Aave app, unleashing the Aave Protocol and its native stablecoin GHO, and Family, a design-first mobile crypto wallet. Our vision is to build a people-powered internet that benefits all.
Having cultivated a thriving, collaborative culture, our team is kind, welcoming and passionate about what we are building. We celebrate differences and seek to develop and retain the most talented people from a diverse candidate pool from all over the world.
Reporting directly to the VP of Marketing, you’ll play a key role in defining how our product connects with users - from positioning and messaging to go‑to‑market strategy and user adoption. You’ll collaborate closely with Marketing, Product, and Design teams to craft compelling narratives, ensure impactful launches, and help shape the direction of our consumer strategy. This is a highly strategic and hands‑on role for someone who excels in fast‑moving, cross‑functional teams and enjoys balancing big‑picture thinking with detailed execution.
This is a unique opportunity to join Aave Labs on its mission to reshape the financial landscape and help define how millions experience the future of finance.
How you can make an impact:
- Own the end-to-end development and execution of go-to-market plans for new features and offerings.
- Partner with leadership and stakeholders to ensure effective launches that drive awareness, engagement, and adoption.
- Act as the voice of the market within the team.
- Lead efforts in market intelligence, segmentation, and ideal customer profiling to inform product decisions and ensure our positioning is strong and differentiated.
- Develop clear, resonant messaging frameworks that articulate the product’s value proposition across audiences.
- Lead message testing and refinement to ensure clarity and impact.
- Deeply understand customer needs through qualitative and quantitative insights.
- Translate these into actionable personas, user journeys, and recommendations that influence both product development and marketing execution.
- Create core product marketing assets - landing pages, in-app comms, lifecycle emails, FAQs - working with designers and copywriters to bring ideas to life.
- Measure and report on the impact of product marketing initiatives, always optimising for results.
Let’s connect if you have:
- 7+ years of experience in product marketing, ideally in fintech, payments, or high-growth consumer tech.
- A proven track record of launching and scaling products in fast-moving, customer-focused environments.
- Excellent written and verbal communication skills - you simplify the complex and know how to tell a great story.
- Deep user empathy and the ability to turn insights into action.
- Experience with paid media for relevant audience.
- Strong analytical skills - comfortable interpreting data to inform strategy and measure success.
- A collaborative approach and the ability to work cross-functionally with multiple teams.
- Adaptability - you thrive in ambiguity and love solving new problems at speed.
Nice to haves:
- Experience working on global products and diverse markets.
- Knowledge of modern payment systems, wallets, DeFi protocols or digital finance tools.
Aave Labs celebrates diversity and views each and every team member as a separate individual with their own unique identity. No matter your race, religion, gender, ethnicity, age, disability, sexual orientation or even the wallet you use, we welcome you at Aave Labs. As an equal opportunities employer, we take accountability and believe in everyone's potential to build, create and inspire changes. With a mission to build a diverse workforce, we are proud to foster a working environment in which everyone can feel safe and valued for who they are.
Product Marketing Manager employer: Arbitrum
Contact Detail:
Arbitrum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Aave Labs. Use LinkedIn to connect and engage with them. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. Highlight your successes and how you’ve driven user adoption. This gives us a tangible way to see what you can bring to the table.
✨Tip Number 3
Prepare for the interview by understanding our products inside out. Dive into the Aave app and GHO stablecoin, and think about how you would position them in the market. We love candidates who come in with fresh ideas and insights!
✨Tip Number 4
Don’t hesitate to apply through our website! Even if you don’t meet every single requirement, we value diverse experiences. Your unique skills might just be what we’re looking for, so go ahead and throw your hat in the ring!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for product marketing and blockchain shine through. We want to see how excited you are about reshaping the financial landscape with us!
Tailor Your Message: Make sure to customise your application to reflect the specific skills and experiences that align with the role. Highlight your experience in fintech or high-growth consumer tech, as this will resonate with us.
Be Clear and Concise: We appreciate clarity! Use straightforward language to explain your achievements and how they relate to the job. Remember, we’re looking for someone who can simplify the complex and tell a great story.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Arbitrum
✨Know Your Product Inside Out
Before the interview, dive deep into Aave Labs' products, especially the Aave app and GHO stablecoin. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate how your experience aligns with their product marketing needs.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives for previous products. Be ready to discuss how you simplified complex concepts and engaged users through effective messaging.
✨Demonstrate User Empathy
Aave Labs values deep user understanding. Come prepared with insights from your past experiences where you translated customer needs into actionable strategies. Share specific examples of how you used qualitative and quantitative data to inform product decisions.
✨Be Ready to Collaborate
Highlight your experience working cross-functionally with teams like Marketing, Product, and Design. Discuss how you’ve successfully partnered with stakeholders to launch products and drive user engagement, showcasing your collaborative approach and adaptability in fast-paced environments.
