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- Tasks: Lead social media strategy and engage the Web3 community.
- Company: Join Arbitrum Foundation, a leader in Ethereum scaling solutions.
- Benefits: Enjoy remote work, industry-leading healthcare, and flexible time off.
- Why this job: Shape the future of blockchain while working with innovative technology and a passionate team.
- Qualifications: 7+ years in social marketing with a strong Web3 passion and community-building skills.
- Other info: Diversity and inclusion are core values; all applicants are encouraged to apply.
The predicted salary is between 42000 - 84000 £ per year.
About Arbitrum Foundation
The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.
At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web.
Your Role
The Arbitrum Foundation is searching for a dynamic and experienced Social Marketer to lead our social media strategy and amplify our voice in the ever-evolving Web3 landscape. As Arbitrum products, partners, and ecosystem continue to scale Ethereum, you'll play a pivotal role in shaping the narrative and fostering a passionate community around our innovative technology. The ideal candidate will have a passion for Web3, social media, and possess excellent leadership and interdepartmental skills to drive successful campaigns.
Your Responsibilities
- Develop and execute a comprehensive social media strategy across all major platforms (Twitter, YouTube etc.)
- Craft compelling content that resonates with developers, users, and the broader Web3 community
- Put together paid and unpaid media mix to drive engagements, user acquisition and advocacy
- Lead and manage a team of social media specialists across different regions
- Creative thinker with the ability to generate innovative ideas and see them through to execution using creative resources
- Stay ahead of the curve on emerging Web3 trends and adapt strategies accordingly
- Collaborate closely with other marketing and partnership teams to ensure brand consistency
- Analyze social media performance metrics and identify areas for improvement
What You'll Need
- 7+ years in social marketing, with a proven track record of scaling engaged communities within the EVM ecosystem, particularly across Layer2 networks
- Proven experience leading social media strategy development and execution
- Deep understanding and passion of the Web3 space and the Arbitrum’s target audience
- Strong track record of building and engaging online communities with paid and organic content
- Excellent written and verbal communication skills
- Hands-on experience in content creation (video, graphics, written content) to support campaigns
- A data-driven approach with the ability to analyze and interpret social media metrics
- Proven ability to manage and motivate a team
Arbitrum Foundation Perks
The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:
- Remote first global workforce
- Industry-leading healthcare insurance
- Home office set-up allowance
- Wellbeing allowance
- Growth / continuing education allowance
- Flexible time off
- Company-issued laptop
The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
If you believe you're a strong candidate but don’t meet every requirement listed in the job description, we still encourage you to reach out. We’d love the opportunity to connect and explore how you could be a great fit for the role.
Global Social Marketing Lead employer: Arbitrum
Contact Detail:
Arbitrum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Social Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in Web3 and Layer 2 solutions. Understanding the nuances of Arbitrum's technology and its impact on the Ethereum ecosystem will help you speak confidently about the role and demonstrate your passion for the industry.
✨Tip Number 2
Engage with the Arbitrum community on social media platforms like Twitter and Discord. By actively participating in discussions, sharing insights, and showcasing your knowledge, you'll not only build rapport but also gain valuable insights into what resonates with the audience.
✨Tip Number 3
Prepare to discuss your previous experiences in scaling online communities, particularly within the EVM ecosystem. Be ready to share specific examples of successful campaigns you've led, as this will highlight your expertise and ability to drive engagement.
✨Tip Number 4
Showcase your creativity by coming up with innovative content ideas tailored for Arbitrum's target audience. Presenting a few concepts during your interview can demonstrate your proactive approach and understanding of the brand's voice.
We think you need these skills to ace Global Social Marketing Lead
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand the Arbitrum Foundation's mission and values. Familiarise yourself with their products, especially Arbitrum One, and how they contribute to the Ethereum ecosystem.
Tailor Your CV: Make sure your CV highlights relevant experience in social marketing, particularly within the Web3 space. Emphasise any leadership roles you've held and your success in building engaged communities.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for Web3 and your understanding of the Arbitrum Foundation's goals. Use specific examples from your past experiences that demonstrate your ability to lead social media strategies and engage communities.
Showcase Your Content Creation Skills: Since the role requires hands-on experience in content creation, consider including links to your previous work or portfolio. Highlight any innovative campaigns you've executed that align with the responsibilities outlined in the job description.
How to prepare for a job interview at Arbitrum
✨Show Your Passion for Web3
Make sure to express your enthusiasm for the Web3 space during the interview. Share specific examples of how you've engaged with the community or contributed to projects in this area, as it will demonstrate your genuine interest and commitment to the role.
✨Prepare a Social Media Strategy
Come prepared with a draft social media strategy tailored for Arbitrum. Highlight how you would approach content creation, engagement, and community building across various platforms. This will showcase your strategic thinking and understanding of the company's goals.
✨Highlight Your Leadership Skills
Since the role involves managing a team, be ready to discuss your leadership style and provide examples of how you've successfully led teams in the past. Emphasise your ability to motivate and inspire others, especially in a fast-paced environment like Web3.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you analyse social media metrics and use data to inform your strategies. Share specific instances where your data-driven approach led to successful campaigns or improvements in engagement, as this aligns with the expectations of the role.
