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For Companies At a Glance
- Tasks: Drive growth strategies for DeFi projects using innovative marketing techniques.
- Company: Join Arbitrum Foundation, a leader in Ethereum scaling and Web3 technology.
- Benefits: Enjoy remote work, industry-leading healthcare, flexible time off, and a home office allowance.
- Why this job: Be part of a dynamic team shaping the future of decentralised finance and blockchain.
- Qualifications: 2+ years in growth marketing, with a strong grasp of DeFi and Web3 ecosystems.
- Other info: Diversity and inclusion are core values; all applicants are encouraged to apply.
The predicted salary is between 28800 - 48000 £ per year.
About Arbitrum Foundation
The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL. At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web.
Your Role
Our marketing team is looking for a Growth Marketer to help drive the success of projects launching on Arbitrum. In this role, you’ll combine traditional marketing strategies with innovative Web3 growth tactics to deliver measurable results, including increases in active wallets, retained liquidity, and overall project growth. You’ll work closely with the Growth Lead to design and execute high-impact campaigns that support ecosystem expansion.
Your Responsibilities
- Drive growth strategies for partners launching DeFi projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques (e.g. social campaigns, creator activations, digital marketing, NFTs, content crossovers, etc).
- Lead and conceptualize Web3 incentives growth campaigns, aligning with the partners' goals.
- Understand partners' needs and craft solutions, serving as a consultant to fuel their growth and successful increase in liquidity.
- Work closely with our community, partnership and product marketing teams to drive end-to-end campaigns with message cohesion.
- Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving.
- Create best practices and growth programs to drive results in scale.
What You'll Need
- DeFi and/or Web3 professional experience is highly preferred.
- 2+ years in growth management or marketing, in relation to Web2 and Web3 related growth experiences; case study & presentation required during the interview.
- In-depth knowledge of the DeFi and Web3 ecosystem.
- Good grasp of DeFi user funnel challenges and cross-platform user journey.
- Effective relationship builder with strong communication skills for our partners.
- Proven ability in data analytics and interpretation, using insights to inform growth decisions and optimize campaigns.
- Experience in community building and engagement, with a track record of fostering active and loyal user bases.
- Strong go-to-market strategy skills, with hands-on experience designing and executing campaigns across partnerships, incentives, social media, and more.
- Be able to work across time zones with global partners.
- Strong spoken and written English communication skills.
Arbitrum Foundation Perks
The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:
- Remote first global workforce.
- Industry-leading healthcare insurance.
- Home office set-up allowance.
- Wellbeing allowance.
- Growth / continuing education allowance.
- Flexible time off.
- Company-issued laptop.
The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
If you believe you're a strong candidate but don’t meet every requirement listed in the job description, we still encourage you to reach out. We’d love the opportunity to connect and explore how you could be a great fit for the role.
Growth Marketer employer: Arbitrum Foundation
Contact Detail:
Arbitrum Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketer
✨Tip Number 1
Familiarise yourself with the DeFi and Web3 ecosystems. Understanding the latest trends, challenges, and innovations in these areas will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the blockchain and DeFi space. Attend relevant webinars, join online communities, and engage on platforms like LinkedIn to build connections that could provide insights or referrals for the Growth Marketer position.
✨Tip Number 3
Prepare to discuss specific growth strategies you've implemented in previous roles. Be ready to share case studies or examples that highlight your ability to drive results, as this will be crucial in showcasing your fit for the position.
✨Tip Number 4
Stay updated on Arbitrum's projects and initiatives. Knowing their current campaigns and goals will allow you to tailor your discussions and show how your skills can directly contribute to their success.
We think you need these skills to ace Growth Marketer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly in the DeFi and Web3 sectors. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for blockchain technology and how your skills align with Arbitrum's mission. Mention specific campaigns you've led that relate to their goals.
Showcase Your Analytical Skills: Include examples of how you've used data analytics to inform marketing strategies. Highlight any tools or methodologies you are familiar with that can help drive growth.
Demonstrate Community Engagement: Discuss your experience in building and engaging communities, especially within the DeFi space. Provide examples of successful initiatives that fostered user loyalty and interaction.
How to prepare for a job interview at Arbitrum Foundation
✨Know Your DeFi and Web3 Stuff
Make sure you brush up on your knowledge of the DeFi and Web3 ecosystems. Be prepared to discuss current trends, challenges, and innovations in these areas, as this will show your passion and expertise during the interview.
✨Prepare a Case Study
Since a case study and presentation are required, choose a relevant project you've worked on that showcases your growth marketing skills. Highlight your strategies, results, and what you learned from the experience to impress the interviewers.
✨Show Off Your Communication Skills
As an effective relationship builder, you'll need to demonstrate strong communication skills. Practice articulating your thoughts clearly and confidently, especially when discussing how you would engage with partners and stakeholders.
✨Align with Their Mission
Familiarise yourself with Arbitrum's mission and values. During the interview, express how your personal goals align with their commitment to decentralisation, innovation, and community, which will show that you're not just looking for any job, but a role where you can truly contribute.
