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- Tasks: Lead marketing strategies for DeFi projects, driving growth and engagement through innovative campaigns.
- Company: Join Arbitrum Foundation, a leader in Ethereum scaling solutions, dedicated to decentralisation and innovation.
- Benefits: Enjoy remote work, top-notch healthcare, flexible time off, and a home office setup allowance.
- Why this job: Be part of shaping the future of Web3 while working with passionate teams and diverse projects.
- Qualifications: 5+ years in growth marketing, with strong knowledge of DeFi and Web3 ecosystems preferred.
- Other info: We value diversity and inclusivity, encouraging all candidates to apply regardless of background.
The predicted salary is between 43200 - 72000 £ per year.
About Arbitrum Foundation
The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL. At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web.
Your Role
The Arbitrum Foundation marketing team is seeking a DeFi Marketing Lead who can merge marketing strategies with innovative Web3 growth techniques to drive the success of DeFi projects launching on Arbitrum. Your role is central to ensuring the growth and success of the projects you work with to deliver an incremental number of active wallets and successful and retained liquidity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.
Your Responsibilities
- Drive marketing growth strategies for partners launching DeFi projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques (e.g. social campaigns, creator activations, digital marketing, NFT & tokens, content crossovers, etc).
- Lead and conceptualise Web3 incentives growth campaigns, aligning with the partners' goals.
- Understand partners' needs and craft solutions, serving as a consultant to fuel their growth and successful increase in liquidity.
- Work closely with our community, partnership and product marketing teams to drive end-to-end campaigns with message cohesion.
- Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving.
- Create best practices and growth programs to drive results on scale.
What You'll Need
- DeFi and/or Web3 professional experience is highly preferred.
- 5+ years in growth marketing and account management, with Web2 and Web3-related growth experiences.
- In-depth knowledge of the DeFi and Web3 ecosystem.
- Good grasp of DeFi user funnel challenges and cross-platform user journey.
- Effective relationship builder with strong communication skills for our partners.
- Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
- Be able to work across time zones with global partners.
- Strong spoken and written English communication skills.
Arbitrum Foundation Perks
The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:
- Remote first global workforce
- Industry-leading healthcare insurance
- Home office set-up allowance
- Wellbeing allowance
- Growth / continuing education allowance
- Flexible time off
- Company-issued laptop
The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. If you believe you're a strong candidate but don’t meet every requirement listed in the job description, we still encourage you to reach out. We’d love the opportunity to connect and explore how you could be a great fit for the role.
DeFi Marketing Lead employer: Arbitrum Foundation
Contact Detail:
Arbitrum Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DeFi Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in DeFi and Web3 marketing. Follow industry leaders on social media, join relevant forums, and participate in discussions to stay updated. This knowledge will help you speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the DeFi space. Attend virtual meetups, webinars, or conferences related to blockchain and decentralised finance. Building relationships can lead to valuable insights and potential referrals for the role.
✨Tip Number 3
Showcase your understanding of successful growth campaigns in your previous roles. Prepare specific examples of how you've driven engagement and liquidity in past projects, as this will demonstrate your capability to handle the responsibilities of the DeFi Marketing Lead.
✨Tip Number 4
Engage with the Arbitrum community on platforms like Discord or Twitter. By participating in discussions and sharing your insights, you can make a positive impression and show your genuine interest in the foundation's mission and values.
We think you need these skills to ace DeFi Marketing Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the DeFi Marketing Lead position. Tailor your application to highlight relevant experiences in growth marketing and the DeFi ecosystem.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in growth marketing, particularly in Web2 and Web3 contexts. Include specific examples of successful campaigns you've led and how they contributed to growth.
Write a Strong Cover Letter: In your cover letter, express your passion for decentralisation and innovation. Discuss how your skills align with the Arbitrum Foundation's mission and how you can contribute to their goals in the DeFi space.
Showcase Communication Skills: Since strong communication is key for this role, ensure that your application reflects your ability to convey ideas clearly. Use concise language and structure your documents well to demonstrate your written communication skills.
How to prepare for a job interview at Arbitrum Foundation
✨Show Your DeFi Knowledge
Make sure to brush up on your understanding of the DeFi ecosystem and its challenges. Be prepared to discuss specific projects or trends in the space, as this will demonstrate your expertise and passion for the industry.
✨Highlight Your Marketing Experience
With over 5 years in growth marketing, be ready to share concrete examples of successful campaigns you've led. Discuss how you merged Web2 and Web3 strategies to achieve results, as this aligns perfectly with what the Arbitrum Foundation is looking for.
✨Emphasise Communication Skills
As a DeFi Marketing Lead, you'll need to build strong relationships with partners. Prepare to showcase your communication skills by discussing past experiences where you effectively collaborated with stakeholders or resolved conflicts.
✨Demonstrate Your Entrepreneurial Spirit
The role requires a proactive and autonomous approach. Share examples of how you've taken initiative in previous roles, whether it was launching a new campaign or solving a problem without much guidance. This will show that you're a self-starter who can thrive in a remote-first environment.
