At a Glance
- Tasks: Lead a dynamic marketing team and shape Arbil's future with innovative strategies.
- Company: Join an established engineering business focused on growth and modernisation.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Exciting opportunity to influence marketing direction and work with cutting-edge technology.
- Why this job: Make a real impact in a visible role within a supportive senior management team.
- Qualifications: Experience in B2B marketing, CRM, SEO, and a passion for data-driven strategies.
The predicted salary is between 31500 - 38500 £ per year.
Full-time | Permanent | Hybrid working available
The opportunity
We're looking for a commercially minded Marketing Manager to lead our small Marketing team and help shape the next stage of Arbil's development. This could suit an established Marketing Manager looking for greater influence, or a talented marketer already taking on management responsibility who is ready to make the next step. Arbil is an established specialist engineering business supplying lifting, hire and service solutions across construction, utilities, rail, manufacturing, defence and export markets. We're investing in new systems, better use of data and modernising how we work. We want someone who combines strong marketing fundamentals with CRM, SEO and digital capability, and who is excited by the practical opportunities AI and automation are creating for marketing.
The role
You'll lead our marketing activity and small established team, working closely with the Managing Director, Sales and wider management team. You'll be responsible for:
- Developing and delivering our marketing plan and budget.
- Leading, supporting and developing the Marketing team.
- Working closely with Sales and our BDMs to generate opportunities and support growth in our target markets.
- Developing our use of CRM for segmentation, campaigns, lead management and customer development.
- Improving our SEO, website performance and organic search visibility.
- Managing digital campaigns, email marketing, content and social media.
- Using data and analytics to understand what's working and improve marketing ROI.
- Making intelligent, practical use of AI and automation across marketing.
- Delivering exhibitions, customer events, supplier campaigns and product launches.
- Working with our key manufacturers and suppliers on joint marketing activity.
- Developing the Arbil brand and our customer and product communications.
We're also implementing Odoo, including new CRM and Marketing functionality. You'll be an important business user and have the opportunity to help shape how we use the system commercially.
About you
We're more interested in capability, potential and commercial thinking than finding someone who ticks every box. You'll probably have a strong background in B2B marketing and be comfortable operating in an engineering, manufacturing, industrial or similarly technical environment. We're particularly interested in people who can demonstrate:
- Good practical experience of CRM and digital marketing.
- An understanding of SEO, content and website optimisation.
- An interest in data, analytics and measuring marketing effectiveness.
- Confidence using AI tools, with curiosity about how they can improve marketing productivity and performance.
- Commercial awareness and an understanding of how Marketing supports Sales.
- The ability to lead, motivate and develop a small team.
- Confidence communicating with and influencing people across a business.
- A pragmatic, collaborative and hands-on approach.
You don't need experience in every area listed above. If you're a strong B2B marketer who has started leading people or projects and is ready for broader responsibility, we'd be very interested in hearing from you. Equally, if you're an experienced Marketing Manager looking for a role where you can have genuine influence and help shape the direction of an established SME, there's plenty of scope to make this role your own.
Why Arbil?
You'll be joining Arbil at an important point in our development. We're investing in technology, improving how we use data and developing how our teams work together. This is a visible role, a member of the senior management team and considerable freedom to influence our marketing approach. We offer a salary of £40,000–£55,000 depending on experience and capability, company benefits and hybrid working, with the expectation that you'll spend the majority of the working week with the team at our Lye headquarters. If you're a commercially focused B2B marketer who wants the opportunity to lead, develop and make a visible difference, we'd like to hear from you.
Marketing Manager in Stourbridge employer: Arbil Lifting
Arbil is an excellent employer for those seeking a meaningful role in marketing within the engineering sector. With a focus on employee growth, we offer opportunities to lead a small team and influence our marketing strategy while benefiting from a hybrid working model and a supportive work culture. Join us at our Lye headquarters, where your contributions will be valued as we invest in technology and modernise our operations.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Stourbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arbil Lifting and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arbil Lifting are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arbil Lifting on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arbil Lifting. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Stourbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arbil Lifting. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arbil Lifting:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arbil Lifting’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arbil Lifting
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arbil Lifting will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arbil Lifting, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
