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- Tasks: Support digital marketing strategy and optimise websites for better performance.
- Company: Join ARAG UK, a leader in legal expenses insurance with a vibrant culture.
- Benefits: Generous rewards, professional development, and a fun, inclusive work environment.
- Other info: Exciting career growth opportunities in a supportive team.
- Why this job: Make a real impact in digital marketing while developing your skills.
- Qualifications: Experience in web management, SEO, and strong communication skills required.
The predicted salary is between 30000 - 50000 £ per year.
We have an exciting opportunity to support the Digital Delivery Manager in ARAG UK’s digital marketing strategy. In this role, you will play a key part in optimising our websites, building and maintaining high‑performing landing pages and delivering effective digital marketing communications that drive lead generation and improve sales conversion. You will act as a specialist in website‑related activity, with a strong understanding of content, user experience, automation and web development, while having the confidence and communication skills to shape best practices across the business. This role combines technical expertise with strong organisational skills and the ability to communicate clearly and confidently with a wide range of stakeholders.
Key responsibilities include:
- Managing and optimising content across all ARAG websites and partner microsites, ensuring accuracy, performance and a consistent user experience.
- Delivering website improvements using UX, mobile and SEO/GEO best practices to increase engagement, conversion and visibility.
- Supporting delivery of digital projects, working with internal and external stakeholders to meet deadlines and business priorities.
- Monitoring and reporting on website and campaign performance, producing clear MI and insight using Google Analytics and CRM data.
- Owning CRM optimisation and development, partnering with Sales and IT to maximise data quality and measurable business results.
- Leading the Broker Training Platform, managing suppliers, updating content and driving internal and external engagement through digital promotion.
About You
As the Digital Marketing Specialist, you will bring hands‑on experience managing multiple websites and domains, with a solid grounding in HTML, CSS and modern web technologies, with the confidence to work comfortably within a CMS environment. You will be able to communicate complex technical concepts clearly and confidently to senior stakeholders, building credibility and understanding. You will also work closely with technical teams and collaborate effectively with external agencies and business partners to deliver high-quality digital outcomes. You’ll also be able to demonstrate:
- A strong working knowledge of web design, development, SEO and analytics (Google Analytics, Mixpanel).
- Advanced CRM experience, ideally within Microsoft Dynamics.
- Solid understanding of digital and online marketing channels.
- Excellent written, visual and verbal communication skills, with an eye for detail.
- Proven delivery of high‑quality digital projects and products.
- Ability to manage multiple priorities and work effectively in ambiguity.
- Confidence in challenging inefficiencies to improve service delivery.
- Good organisation with strong prioritisation and project management skills.
- Hands‑on experience with Adobe Creative Cloud (Photoshop, After Effects, Premiere).
If you think you would be a good match for this role and can demonstrate some transferable experience please apply, regardless of whether you meet all the criteria listed above.
About The Company
ARAG UK has been helping businesses and individuals gain access to justice for over 40 years. It’s our founding principle to enable everybody, not just those who can afford it, to assert their legal rights. Thousands of businesses and individuals defend or pursue legal action each year safe in the knowledge that ARAG are paying their legal bills. Our businesses include a legal expenses insurance company and a law firm with many opportunities in both areas. We have always been aware that it’s the people that really make it happen; the quality of our people defines the quality of the company, the service we offer and the good outcomes for our customers, so we’re committed to creating a great place to work for our employees. We believe it is an exciting time to join ARAG. You can expect an organisation that will challenge and develop you to progress your career. By giving you every opportunity to develop yourself professionally and personally, we also pride ourselves on having an open, inclusive and high energy culture that encourages a fun working environment and places our customers at the very heart of everything we do. If you are keen to become part of our exciting future then we would love to hear from you. In addition to the very genuine development opportunities we provide we also offer a generous reward and benefits package.
Digital Marketing Specialist employer: ARAG Legal Services UK
Contact Detail:
ARAG Legal Services UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing field, especially those who work at ARAG UK. A friendly chat can open doors and give you insights that might just help you land that job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in web optimisation, SEO, and digital campaigns. This will not only demonstrate your expertise but also make you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Analytics and CRM systems. Be ready to discuss how you've used these tools to drive results in past roles—this will show you're the right fit for the Digital Marketing Specialist position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the ARAG team.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital marketing, web optimisation, and CRM management. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Technical Skills: Since this role requires a solid grounding in HTML, CSS, and web technologies, be sure to mention any hands-on experience you have. We love seeing candidates who can confidently navigate a CMS and understand the technical side of digital marketing.
Communicate Clearly: Your written communication skills are key! Use clear and concise language in your application to demonstrate your ability to convey complex ideas simply. Remember, we’re looking for someone who can communicate effectively with a range of stakeholders.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team at ARAG UK!
How to prepare for a job interview at ARAG Legal Services UK
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of SEO, web design, and analytics tools like Google Analytics. Be ready to discuss how you've used these skills in past roles, as this will show your technical expertise and understanding of digital marketing strategies.
✨Showcase Your Communication Skills
Since the role involves communicating complex concepts to various stakeholders, practice explaining your past projects in simple terms. Use examples that highlight your ability to convey technical information clearly and confidently, which is crucial for building credibility.
✨Demonstrate Your Project Management Prowess
Prepare to talk about how you've managed multiple projects simultaneously. Share specific examples of how you prioritised tasks, met deadlines, and navigated any challenges. This will showcase your organisational skills and ability to thrive in a fast-paced environment.
✨Be Ready to Discuss User Experience
Since optimising user experience is key in this role, think of examples where you've improved website performance or engagement. Be prepared to discuss your approach to UX best practices and how they contributed to successful outcomes in your previous positions.