At a Glance
- Tasks: Lead creative digital marketing campaigns and promote innovative software products.
- Company: Join a fast-moving tech company with a collaborative and supportive culture.
- Benefits: Competitive salary, flexible working, and professional development opportunities.
- Other info: Work on diverse projects and contribute to exciting technology solutions.
- Why this job: Make an impact in a dynamic environment while growing your digital marketing skills.
- Qualifications: 3+ years in digital marketing with strong SEO and PPC knowledge.
The predicted salary is between 30000 - 40000 £ per year.
- Digital Marketing Specialist
- Manchester, UK (Hybrid/Remote considered) – Full‑time – Competitive (DOE)
About The Role
We are looking for a creative and results‑oriented Digital Marketing Specialist to lead and execute marketing initiatives across our organisation.
This role involves promoting our in‑house software products, client projects, technology services, and overall company brand.
The ideal candidate is passionate about digital marketing, understands B2B marketing strategies, and can develop campaigns that generate leads, increase brand awareness, and support business growth.
You will work closely with our product, sales, design, and development teams to create impactful marketing campaigns across multiple industries.
Key Responsibilities
- Develop and implement marketing strategies for the company's products, services, and client projects.
- Plan, execute, and optimise digital marketing campaigns across Google Ads, Linked In, Meta, and other relevant platforms.
- Create and manage lead generation campaigns to support business development.
- Manage SEO, SEM, content marketing, email marketing, and social media marketing activities.
- Produce engaging content including blogs, website copy, case studies, newsletters, videos, and social media posts.
- Manage and update company and client websites to improve traffic and conversion rates.
- Support the launch and promotion of new software products and digital solutions.
- Collaborate with designers, developers, and project managers to deliver marketing campaigns for client projects.
- Conduct market research and competitor analysis to identify opportunities for growth.
- Monitor campaign performance using analytics tools and provide regular reports with actionable insights.
- Manage marketing calendars and coordinate promotional activities.
- Maintain brand consistency across all digital channels and marketing materials.
- Required Skills & Experience
- 3+ years of experience in digital marketing, preferably within a technology, software, digital agency, or B2B environment.
- Strong knowledge of SEO, PPC, Google Ads, Linked In Ads, Meta Ads, email marketing, and content marketing.
- Experience with Google Analytics, Google Search Console, and marketing performance reporting.
- Excellent written and verbal communication skills.
- Experience managing social media platforms for business growth.
- Strong understanding of website optimisation and conversion rate optimisation (CRO).
- Familiarity with CRM platforms and marketing automation tools.
- Ability to manage multiple projects and priorities simultaneously.
- Creative mindset with excellent attention to detail.
- Strong analytical and problem‐solving skills.
Desirable Skills
- Experience marketing Saa S products or technology solutions.
- Knowledge of graphic design tools such as Adobe Creative Suite or Canva.
- Experience with Word Press or other CMS platforms.
- Video editing and motion graphics experience.
- Basic understanding of HTML/CSS is an advantage.
- Experience with AI‑powered marketing tools and automation platforms.
What We Offer
- Competitive salary based on experience.
- Opportunity to work on innovative software products and diverse client projects.
- A collaborative and supportive team environment.
- Professional development and training opportunities.
- Flexible working arrangements.
- Opportunity to contribute to the growth of a fast‑moving technology company.
- Success in This Role
- Increase qualified leads and customer acquisition.
- Improve brand awareness across digital channels.
- Deliver measurable ROI from marketing campaigns.
- Strengthen the online presence of both our company and our clients.
- Successfully manage multiple marketing initiatives while supporting business growth.
If you're passionate about digital marketing, enjoy working on diverse projects, and thrive in a fast‑paced technology environment, we'd love to hear from you.
AR Experts Ltd is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Digital Marketing Specialist in Manchester employer: AR Experts Ltd.
At BizAlign, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters collaboration and innovation. Our Manchester location provides a vibrant environment with hybrid and remote working options, ensuring a healthy work-life balance while empowering employees to grow through meaningful contributions to governance and compliance in the insurance sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AR Experts Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AR Experts Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AR Experts Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AR Experts Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AR Experts Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AR Experts Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about AR Experts Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AR Experts Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AR Experts Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AR Experts Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
