Webinar Specialist / Manager [AQ-18676]

Aquent is partnering with a premier global enterprise, a market-leading corporate solutions provider, to find a visionary professional ready to redefine virtual engagement. This is an unparalleled opportunity to significantly impact how a major organization connects with its B2B customers. You won’t just manage webinars; you’ll be instrumental in transforming them into a core channel for strategic customer engagement, directly influencing executive leadership and shaping the future of digital events.

This is your chance to lead and innovate, transitioning virtual events into a powerful, central channel for customer interaction. You will work hand-in-hand with executive leadership, design captivating event flows, and ensure every metric seamlessly integrates into enterprise CRM platforms. If you’re ready to drive strategic initiatives, expand into cutting-edge formats, and manage high-visibility corporate broadcasts, this role offers the platform for immense impact and growth.

Key Responsibilities

• End-to-End Webinar Production: Own the complete event lifecycle, from pre-event scheduling and crafting compelling email invitations to setting up landing pages, providing live technical hosting, and managing post-event communications.
• Speaker Onboarding & Stakeholder Management: Prepare, brief, and lead technical dress rehearsals with senior internal executives (VPs/EVPs) and external guest speakers, ensuring a polished and professional presentation.
• Platform & Marketing Operations: Configure event landing pages, registration forms, interactive tools (polls, Q&A), and orchestrate workflows across Zoom Webinars, Marketo, and Salesforce.
• Project & Workfront Management: Leverage Workfront to submit creative briefs, coordinate slide deck production with design agencies/studios, and meticulously manage event timelines.
• Multi-Segment & Audience Handling: Execute tailored webinar campaigns across distinct customer tiers, including developing unique communications and CRM workflows for diverse customer databases.
• Audience Acquisition & Strategy: Collaborate with analytics and marketing operations teams to promote events via targeted email campaigns, define event cadence, and advise on high-converting formats such as fireside chats.
• Data & CRM Integration: Ensure all attendee data flows seamlessly into CRM systems for robust follow-up, tracking registration, attendance retention, and engagement metrics.
• Channel Growth: Evaluate opportunities to expand digital event formats into adjacent channels, such as podcasts, driving innovation and reach.

Must-Have Qualifications

• Experience: 5+ years of hands-on experience managing end-to-end B2B webinar production and digital events.
• Platform Expertise: Advanced, hands-on knowledge of Zoom Webinars (or equivalent major virtual event platforms).
• Marketing Automation & CRM: Demonstrated experience integrating webinar tools with Marketo and Salesforce.
• Workflow Tools: Working knowledge of project management and briefing platforms such as Workfront.
• Executive Presence: Strong communication and interpersonal skills to effectively manage, influence, and brief senior leadership and guest speakers.
• Technical Problem Solving: Proven ability to calmly troubleshoot live audio, video, and connectivity issues on the fly.
• Self-Starter Drive: Ability to operate autonomously, manage high-volume workstreams, and contribute strategic ideas to event formats.

Nice-to-Have Qualifications

• Experience navigating disparate databases like Oracle.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

Our client is a multinational travel services company providing end-to-end corporate travel management, software, and services to help companies handle business trips, expenses, and events.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

Other Requirements

This role is open for a limited time. Shortlisted candidates will be contacted ASAP.