At a Glance
- Tasks: Lead global sports marketing initiatives and craft compelling storytelling for a major sports league.
- Company: Join a leading tech company known for innovation and exceptional customer value.
- Benefits: Competitive pay of up to £501/day, flexible working hours, and a dynamic work environment.
- Other info: Collaborate with global teams and drive innovative marketing strategies in a fast-paced environment.
- Why this job: Make a significant impact in sports marketing while merging technology with thrilling sports experiences.
- Qualifications: Extensive marketing experience and proficiency in data analysis tools like Excel or Tableau.
The predicted salary is between 40000 - 50000 £ per year.
Aquent is partnering with a leading global technology company that is at the forefront of innovation, shaping the future of digital experiences across various industries. This company is renowned for its cutting-edge solutions and its commitment to delivering exceptional value to customers worldwide.
Are you a seasoned sports marketing professional ready to make a significant impact on a global scale? We are seeking a dynamic and visionary leader to step into a pivotal role within a world-class Global Sports Marketing team. This is your chance to operate as a General Manager for a marquee global sports League, owning the entire relationship, driving the technical roadmap, and crafting compelling storytelling opportunities that align with key marketing priorities. You will be at the heart of merging advanced technology with the thrilling world of sports, designing groundbreaking marketing campaigns that captivate audiences globally. Your work will be highly visible, incredibly impactful, and a direct driver of success for the company’s marketing objectives.
This is a 6 months contract, offering up to £501 per day - 40 hrs/week (PAYE). The shortlisted candidates will be contacted ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually.
What You’ll Do
- Strategy Development: Own the technical roadmap and spearhead comprehensive marketing plans for an assigned global League within the Sports Marketing portfolio. This includes setting ambitious goals and ensuring alignment on global and regional integrated marketing strategies that support business objectives.
- Partnership Management: Serve as the primary owner of the marketing relationship with the partner. Manage contractual agreements and all associated assets. Act as the key contact for the League, fostering strong relationships, influencing co-marketing initiatives, and proactively identifying incremental, impactful marketing activation opportunities.
- Marketing Management: Drive the end-to-end execution of marketing initiatives and campaigns, leveraging partnership benefits. Develop compelling narratives around the innovation and initiatives stemming from the partnership, creating scalable content that amplifies its impact across various channels.
- Analytics and Optimization: Monitor campaign performance metrics, conduct thorough data analysis, and extract actionable insights to continuously optimize marketing strategies. Prioritize the utilization of benefits to achieve maximum business output, balancing against Marketing priorities, measuring ROI, and making strategic trade-offs when necessary.
- Cross-Functional Collaboration: Collaborate closely with diverse internal teams, including global marketing, sales, hospitality, professional services, and public relations, to ensure consistent messaging and brand representation across all marketing touchpoints.
- Market Research: Stay informed on industry trends, competitor activities, and customer insights to continuously refine and inform the Partnership marketing strategy.
A Day In The Life
Your role demands deep ownership, extensive cross-functional collaboration, and significant influence to drive the marketing business rhythm, mechanisms, and synergies, ultimately unifying all aspects of marketing communications around the Partnership. As a global team member, you will seamlessly integrate sports partnerships with colleagues worldwide, engaging in detail-oriented project management, information sharing, aligning on plans and goals, building joint and bespoke campaigns, and establishing robust business relationships. You will also collaborate with engineers, data scientists, sports leagues, teams, and athletes to create multi-channel campaigns that deliver a steady cadence of coverage, conversations, engagement, and awareness.
What You’ll Bring
Must-have Qualifications
- Extensive professional non-internship marketing experience.
- Proven experience utilizing data and metrics to drive significant improvements.
- Proficiency with data manipulation tools such as Excel or Tableau, including charts, pivot tables, and macros.
- Demonstrated experience building, executing, and scaling complex cross-functional marketing programs.
- A track record of driving direction and achieving alignment with diverse cross-functional teams.
Nice-to-have Qualifications
- Experience working cross-functionally with partner teams to drive the adoption and usage of brand assets and messaging.
- Experience in strategic marketing management and market analysis, with a proven ability to build and execute a strategy that includes clear goals and objectives aligned with business and service objectives, supporting overall portfolio objectives.
Client Description
Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment... the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Sports & Entertainment Partnerships Lead [210414] employer: Aquent
Aquent is an exceptional employer, offering a dynamic work environment within a leading global technology company that champions innovation and creativity. Employees benefit from a culture that prioritises collaboration and inclusivity, with ample opportunities for professional growth and development in the fast-paced world of sports marketing. This role not only allows you to make a significant impact on a global scale but also provides the chance to work alongside industry leaders, driving cutting-edge marketing initiatives that resonate worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Sports & Entertainment Partnerships Lead [210414]
✨Tip Number 1
Network like a pro! Reach out to your connections in the sports and entertainment industry. Attend events, webinars, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion! When you get that interview, make sure to express your enthusiasm for the role and the company. Share your ideas on how you can contribute to their marketing strategies and partnerships. Let them see your vision!
✨Tip Number 3
Prepare for the unexpected! Research common interview questions for sports marketing roles and practice your responses. But also be ready for curveballs – think about how you’d handle real-life scenarios related to partnership management or campaign execution.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to reinforce your interest in the position and keep you top of mind for the hiring team.
We think you need these skills to ace Sports & Entertainment Partnerships Lead [210414]
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sports & Entertainment Partnerships Lead role. Highlight your relevant experience in sports marketing and how it aligns with the job description. We want to see how you can make a significant impact!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics and data to demonstrate how you've driven improvements in past roles. This will help us see your potential to deliver exceptional value in this position.
Be Authentic:Let your personality shine through in your application. We’re looking for a dynamic and visionary leader, so don’t be afraid to show us what makes you unique and how you can bring that to our Global Sports Marketing team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Aquent
✨Know Your Stuff
Before the interview, dive deep into the company’s recent projects and partnerships, especially in sports marketing. Familiarise yourself with their innovative solutions and how they align with your experience. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Data Skills
Since the role involves analytics and optimisation, be prepared to discuss specific examples where you've used data to drive marketing success. Bring along metrics or case studies that highlight your ability to analyse performance and make strategic decisions based on insights.
✨Build a Compelling Narrative
Craft a personal story that connects your background in sports marketing with the company's mission. Highlight your experience in creating engaging campaigns and how you’ve successfully merged technology with storytelling in past roles. This will resonate well with the interviewers.
✨Prepare for Cross-Functional Questions
Expect questions about collaboration with diverse teams. Think of examples where you’ve worked with different departments to achieve a common goal. Emphasising your ability to foster strong relationships and influence co-marketing initiatives will show you’re a great fit for their team.
