Our client is a premier global interactive entertainment company and platform developer. Operating at the intersection of gaming, technology, and digital distribution, they connect millions of active players with top-tier game developers worldwide.
As part of the core marketing team and reporting to the Senior Product Marketing Manager, the Product Marketing Manager will help build and execute specialised go-to-market (GTM) plans for 3rd-party products. You will assist in relationship management for designated accounts and play a crucial role in project managing key release beats for products in your
This is a fixed-term contract for 12 months, paid via Limited Company.
- Build and project manage the tactical execution of go-to-market strategies by coordinating with multiple departments and marketing functions, including merchandising, social media, product lifecycle management (PLM), and influencer management.
- Oversee timely execution of storefront channel support launches, including supporting copywriting, asset coordination, team communication, and release management.
- Analyze the impact of various marketing campaigns and broader publishing events on player acquisition, engagement, and commercial business KPIs, providing valuable feedback to external accounts.
- Cultivate strong relationships with key accounts to ensure priority marketing beats are recorded and tracked internally.
- Contribute to departmental reporting, best practice documentation, and post-mortem analyses.
- Develop innovative and engaging marketing programs that encompass the entire player journey, from user acquisition to retention and monetization.
- Approach marketing plans with an international mindset to optimize product beats and leverage local support where appropriate.
- Manage a product’s lifecycle throughout its campaign, making measurable, data-driven decisions to meet or exceed internal and external KPIs.
Must-Have Qualifications
- Experience in marketing, account management, or digital retail business.
- Proven experience in relationship management and project management.
- Strong data competency, with confidence in analytics tooling and leveraging big data sets to define best practices.
- Comprehensive understanding of popular marketing channels, best practices, and optimization techniques.
- Exceptional workload prioritization skills, with the ability to manage requests from multiple stakeholders effectively.
- Demonstrated ability to collaborate with diverse stakeholders and understand differing departmental strategies.
- Strong understanding of how to build brands through leveraging owned channels and relevant marketing tools.
- Experience evaluating creative materials and assets based on strategic briefs.
- Proven ability to craft and execute impactful marketing programs and events.
- Experience with retail/e-commerce KPIs.
- Outstanding written and verbal communication skills.
- A solid understanding of the gaming industry and current trends.
- Ability to lead a strategy based on market understanding and challenge existing processes.
- Ability to work collaboratively across an international team.
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Product Marketing Manager - Gaming employer: Aquent
As a leading multinational technology company, we pride ourselves on fostering a dynamic and inclusive work culture that values collaboration and innovation. Our London-based team enjoys the flexibility of a hybrid working model, competitive pay, and ample opportunities for professional growth, making it an ideal environment for those looking to make a meaningful impact in the tech industry.
